Perfect, Pure Purple!
I am a purple-loving person and thrilled with Purple Reign! This color matches probably half my wardrobe, it is such a pure, true purple. Love how smoothly Londontown glides on and how well it lasts. I use with the ridge-filling base coat and Protective Topcoat, usually swiping a bit more color across the free edge of each nail and reapplying the topcoat after day 5 in order to let the color last longer.