Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign

Purple Reign

There is only one way to rule an empire -- in style and wearing a royal bright purple crème!
Cyber Monday Sale: 30% OFF! Use code CYBER30
Rated 4.7 out of 5
Based on 14 reviews
Regular price $16.00
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12 ml / .4 fl oz

Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

  • Features Londontown’s signature 16+ free formula—which never contain formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, acetone, TPHP, bisphenol A, and more
  • Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimenthylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77266, CI 77891, CI 77491, CI 77510, CI 77742, CI 19140, CI 15850

WHY

IT'S SPECIAL

KEY

INGREDIENTS

average rating 4.7 out of 5
Based on 14 reviews
  • 5 Stars
    13 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
93% of reviewers would recommend this product to a friend
Ease of Use
Rated 4 out of 5
Length of Wear
Rated 4 out of 5
14 Reviews
Reviewed by Johanna O.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
55 - 64
Pros
  • Conditioning
  • Chip-Resistant
  • High Impact Color
  • High Shine
  • Would Buy Again
Rated 5 out of 5
Review posted

Purple Reign

Beautiful shade of purple. Loved it. I have loved all the items I've gotten from Londontown. The only negative I have is that this polish came with a regular brush and the polish was slightly thinner than the others I've purchased. This made application a little harder, but it was beautiful once it was on.

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Ease of Use
Rated 3 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Gloria H.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
55 - 64
Rated 5 out of 5
Review posted

Passionate Purple

Was trying to get close to a color I liked in another line that was discontinued. Even though this one wasn't a close match, I really like the color.

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 4 out of 5
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Reviewed by Barbara T.
Verified Buyer
I don't recommend this product
Skin Tone
Medium
Age Range
65+
Pros
  • High Impact Color
  • Chip-Resistant
Rated 1 out of 5
Review posted

Skinny Brush

This color is wonderful but I now own 3 bottles of it (and and 1 purple) that have arrived with skinny black brushes that make the color impossible to spread/cover the nails. 5-6 refilled strokes. Ugh. I kept thinking I was getting an old batch, got 1 on Amazon, the same, then ordered still one more here. No luck. Why? I own 19 other Londontown colors & treatments with great spreading brushes! Max 3 strokes to cover any nail. This color matches some terrific leather sandals I own. I love the color! I may try to clean another color’s brush and use it with Purple Reign. 😭

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Ease of Use
Rated 1 out of 5
Length of Wear
Rated 5 out of 5
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LONDONTOWN

Hi Barbara,

We’re so sorry about that! It’s taking our production team a little longer than planned to swap out the original brushes for our newer one, but rest assured: they’re working around the clock to make it happen. In the meantime, we’d love to send you as many new brushes as you need. Please keep an eye out for an email from our customer service team checking in to make sure you receive your new fanbrushes.

Sincerely,
Team Londontown

Reviewed by Joyce L.
Verified Buyer
I recommend this product
Skin Tone
Deep
Age Range
65+
Pros
  • High Impact Color
  • Would Buy Again
Rated 5 out of 5
Review posted

Love it!

Everyone that sees it on my nails wants to buy it.

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Suzanne D.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
65+
Pros
  • Would Buy Again
Rated 5 out of 5
Review posted

Love the color!

Great color and shine!

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Lori K.
Verified Buyer
I recommend this product
Skin Tone
Medium
Age Range
55 - 64
Pros
  • Chip-Resistant
  • High Impact Color
  • Would Buy Again
Rated 5 out of 5
Review posted

Love it!

Love the quality and color. It stays on your nails really well without chipping. 💜

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Natalya C.
I recommend this product
Rated 5 out of 5
Review posted

Perfect, Pure Purple!

I am a purple-loving person and thrilled with Purple Reign! This color matches probably half my wardrobe, it is such a pure, true purple. Love how smoothly Londontown glides on and how well it lasts. I use with the ridge-filling base coat and Protective Topcoat, usually swiping a bit more color across the free edge of each nail and reapplying the topcoat after day 5 in order to let the color last longer.

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Reviewed by Kiana B.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

gREAT!

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Reviewed by Jacqui
I recommend this product
Rated 5 out of 5
Review posted

Love It

This is my favorite and go to purple. Applies perfectly and covers in 2 coats.

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Reviewed by Waynette L.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the color!

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