Over 1 Million Bottles Sold!

Say Goodbye To Dull, Difficult,
Expensive Nails

  • Damaging Polish

    Stop using formulas that stain, weaken, and strip your nails.

  • Too Many Toxins

    Other whiteners use drying alcohol and harmful dyes.

  • Expensive Salon Visits

    The nail salon drains your wallet and time.

  • Press-Ons Are A Pain

    Flimsy and never quite right, they always pop off at the wrong moment.

Get ready for an effortless glow! This cult-favorite, ultra-sheer mani
delivers instant radiance. Zero hassle, zero harsh chemicals.

Meet Londontown

Illuminating Nail Concealer

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The effortless solution for a naturally elegant, healthy glow. Not just another polish, our unique blend of
brighteners instantly filters out discoloration for a flawless finish that dries in a flash.

Available In Five Shades

Illuminating

Pink

Quartz

Bubble

BARE

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Perfection
In One Swipe

A gorgeous, glossy finish that smooths and brightens. No streaks, no fuss.

Fast-Drying,
Long-Lasting

Chip-resistant glow in seconds. No upkeep needed.

Effortless Beauty
For Busy Lives

No salon, no wait, no hassle. Made for life on the go.

Available In Five Shades

Illuminating

Pink

Quartz

Bubble

BARE

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

tickIn Stock: Ships By

Everyone Is
Raving About
This
Viral At-Home Mani

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@Susan R.

No more salon! For years I always asked - why isn’t there a product that easier and better than having to take time to go to the salon? This is it! Quick & flawless when brushing on, salon look when finished, stays on & is easy to remove!

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201

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@Cheramie W.

This is the best nail polish I’ve EVER applied. Better than any non-gel product I’ve tried. My mani has lasted 7+ days without a chip. The formula is... practically foolproof, even with shaky hands. From one cheapskate to another, just give them your money!

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189

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@Gail T.

Love this color. Looks quite natural and healthy. I loved the single coat but went ahead with the second coat and love love love it! 🥰

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175

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@Anastasia

The best! I absolutely love this product. It's fast, easy, and lasts. I love all of their products. It's all I use now.

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177

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@Marla

The perfect neutral. Applies effortlessly, and the color is perfect. I will get about two weeks out of this manicure, with one repeat top coat application at the end of week 1. Couldn’t recommend more!

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Nails, perfected

Why You’ll Love
This Effortless & Elegant Mani

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Brighten & Balance

Erases discoloration and dullness, leaving nails with a soft, radiant glow. This sheer, milky tint evens out imperfections for a fresh, clean look.

One Swipe = Salon Worthy Glow

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Revive & Replenish

Nourish your nails while enhancing their natural beauty. This gentle, nourishing formula strengthens, hydrates, and restores for healthier, fresher nails with every swipe.

Give New Life to Dull Nails

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Sleek & Sexy

Our chic milky mani gives your nails that “your nails, but better” glow. Sophisticated, polished, and undeniably stunning.

Stylish Outside, Strong Inside

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Fast & Flawless

Dries in seconds, lasts for days. No mess, no maintenance. This chip-resistant, fast-drying formula has a smooth, flawless finish without the hassle of salons.

Easy & Low Maintenance

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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The Proof

Real Results.
Real Confidence.

Beauty lovers are raving about bright, healthy nails in just one swipe. The proof is in the polish.

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Before

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After

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Before

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After

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Before

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After

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Before

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After

100%

Say their nails look naturally enhanced

100%

Find it easy to apply

96.8%

Agree that it visibly brightens nails

93.5%

Say it blurs imperfections

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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POWERED BY

Nail-Nourishing Ingredients

Unlike other polishes that dry you out, our unique blend is scientifically formulated to
encourage brighter, healthier, and effortlessly flawless nails.

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Optical Brightener

Instantly conceals and illuminates with one swipe

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Porcelain Flower

Counteracts dullness for fresher, more luminous nails

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Lime Tree Extract

Rejuvenates from the inside out, restoring strength and vitality

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Florium Complex

Hydrates and moisturizes for regrowth and long-term health

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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WHY CHOOSE US

Our Concealer
Vs. Other Polish

One-Swipe Perfection, Flawless in Seconds!

Instantly Blurs Discoloration and Imperfections

Streak-Free, Smooth,
Natural Glow

Strengthens, Hydrates, and Revitalizes Nails

Fast-Drying, Chip-Resistant, and Long-Lasting

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More Steps
(Base + Color + Top Coat)

Color Coverage,
Not Nail Care

Streaky Finishes
and Smudges

Provides Shine, but
Not Strength

Needs Frequent
Touch-Ups

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icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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Science + Nature

A Thoughtful Approach to
Clean Formulation

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icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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TODAY ONLY:
Order Now & Save 20%

icnFree Shipping On Orders Over $50 | icn While Supplies Last - Don't Wait

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img 4.9 by 2,649+ Reviews

Illuminating Nail Concealer

Discover the ideal fusion of color and care with our Illuminating Nail Concealers. Enriched with optical brighteners and light-reflecting pigments, each formula instantly neutralizes discoloration, leaving your nails with a healthy, radiant glow.

Shades: Orginal

original

pink

quartz

bubble

bare

Select Quantity

$20

$16

20% Off

icnSelling Fast: 23 Bottles Sold In Last Hour

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ENDLESS 5-STAR REVIEWS

Users LOVE The Londontown
Illuminating Nail Concealer

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Catherine P. logoVerified Customer

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Love, Love Illuminating
Nail Concealer.

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Completely love Nail Concealer, see photo. I don’t have very long nails, but I have very healthy nail beds and my nails always look manicured and clean. Thank you again Catherine Pine a very happy customer

Catherine P. logoVerified Customer

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Margaret B. logoVerified Customer

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The BEST

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I don't know how they do it ... I'm not going to even question ... but this product makes painting my nails SO easy AND my nails grow even better than before!

Margaret B. logoVerified Customer

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Sopiko F. logoVerified Customer

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Finally!

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The illuminating Nail Concealer is exactly what I’ve been looking for for so long now. It’s milky, shiny, easy to apply, dries fast and it lasts a long time. It looks like a gel manicure whiteout destroying the nails. I HIGHLY recommend to give this product a try.

Sopiko F. logoVerified Customer

KV

Kim V.

icn Verified Customer

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A Naturally “Polished” Look

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I am complimented constantly about my nails when wearing Londontown’s Pink Illuminating Nail Concealer. It makes my nails look healthy and radiant. In one step I achieve a subtle, milky , American manicure. For fall, I also enjoy the Illuminating Nail Concealer in Bare for a slightly warmer glow.

DB

Donna B.

icn Verified Customer

instagram

Day 8 Without A Chip!

star

I love this stuff! I will definitely order more and highly recommend it. I have already “sold” this concealer to my sister and niece!

SR

Suzanne R.

icn Verified Customer

facebook

No More Salon!

star

For years I always asked - why isn’t there a product that easier and better than having to take time to go to the salon? This is it! Quick & flawless when brushing on, salon look when finished, stays on & is easy to remove!

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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FAQ

Got Questions?
We’ve Got Answers.

How long does it last?

This nail concealer is chip-resistant for up to 7 days, keeping your manicure looking fresh with minimal effort.

Does it work on weak nails?
Do I need a base or top coat?
Is it safe for sensitive nails?

icnSelling Fast: 23 Bottles Sold In Last Hour

YOUR DREAM NAILS, INSTANTLY

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