Privacy Policy

Londontown Inc. (“Londontown”) is committed to respecting your privacy and recognizes the need to protect the information you share with us. We have adopted the following Privacy Policy with respect to our information gathering and dissemination practices. Your use of our website (the “Site”) constitutes your acceptance of this Privacy Policy and your consent to the practices it describes. The Site can be accessed in many ways, including from a computer or mobile device, this Privacy Policy applies regardless of the means of access.
1. Information Collection
As permitted by law, Londontown collects personal data that my include the name provided, date of birth, contact information, such as name, postal address, billing address, email and phone number, financial account and payment card information and other personal information you provide to us on our website and other data collected automatically through the website,. Londontown may collect your information through the following methodologies:
a) Account Creation. You can create a personal account with Londontown which will allow you to shop faster and easier and may automatically subscribe you as a member of Londontown’s loyalty program. In creating this account, you authorize Londontown to store your name, birthday, email address, telephone number and shipping and billing addresses. You may visit our Terms of Use to find more information on how to update or correct the information associated with your account. We highly suggest logging out of every shopping experience to protect the security of your account.

b) Mailing list information. You can be added to Londontown’s mailing list upon request and subscription to the mailing list can be cancelled at any time.

c) Support information. By engaging in a live chat with Londontown customer service, submitting a form, review or comment to our customer service department or partaking in Londontown’s offers, we may ask for additional information including your name, email address or other contact information so we can follow up with you, resulting in additional personal information collection.

d) Contest, sweepstake, and promotion information. You can participate in Londontown’s contests, sweepstake and promotions so long as you meet eligibility requirements and comply with all applicable rules. Partaking in a Londontown contest, sweepstake or promotion may result in the collection of your data through a third-party platform such as FindKeepLove or DojoMojo. We may collect information regarding your address, e-mail and other sensitive information to administer the promotion or notify winners.

e) Survey Information. When you complete a survey online, we may ask for additional information including your name, email address or mailing address.

f) Billing and delivery information. When you place and order on, we will use your information to process and fill your order. We may send you an e-mail to confirm or update your order. We may also need to contact you via phone or email if we
have any questions regarding your order.

g) Notice about sharing information. If you share information about yourself on a Third-Party Site or in the user-generated content portions of our site, Londontown considers this information to be public information and not personal information. Use caution when participating on our site’s open, user-generated content. You may see our Terms of Service of behavior that must be followed when using our user-generated portion of our site and the Third-Party Sites.
Londontown may also share your information with our marketing or advertising agencies or representatives and with companies or person(s) that perform service for us such as fulfilling orders, delivering packages, sending and managing postal mail, email and other electronic communications analyzing customer data, providing marketing assistance, storing of data on
external servers, investigating fraudulent activity, conducting customer surveys and providing customer service.

How Londontown Shares Your Personal Information
We utilize a third-party vendor to manage our loyalty program called As a result, will receive your information to manage your participation in our loyalty program, including sending you any loyalty rewards or items. In addition to being required to abide by Londontown’s privacy policy, we require compliance with t privacy policy, which can be found at

We utilize a third-party platform to provide marketing and advertising solutions called AdRoll. As a result, AdRoll may collect and share additional information to subscribe to our mailing lists both e-mail and SMS and to create more connected personalized customer journeys. In addition to being required to abide by Londontown’s privacy policy, we also require site visitors to comply with AdRoll’s privacy notice at

Even with access to personal information necessary to perform these functions, those third parties are not authorized by Londontown to disclose your information for any other purposes. Londontown may disclose personal information if required by law or legal process. Except for the sharing of personal information as described in the Privacy Policy,

Londontown does not sell, rent or license the personal information of our customers. If we change the policy, we will notify customers through a post in our Privacy Policy and on our home page. However, Londontown may provide your personal information to any other entity that acquires all or a portion of Londontown’s organization by merger, reorganization, operation of law or a sale of some or all of Londontown’s assets. Additionally, Londontown may provide your personal information to service providers or contractors to process credit cards on its behalf and to assist Londontown with sending communications and performing the marketing and support functions.

Where we store your information
Londontown stores your personal information in the United States. If you live in any other country outside the United States, you understand and agree that your personal information may be transferred to and processed in the United States, and that we may be required to use or disclose your information to a third party, including a government authority, in connection with a
legal action or other proceeding, including without limitation in response to a court order or a

Cookies, pixel tags and tracking

Londontown offers a number of ways that it can offer better service and improve the shopping experience on


We collect information about how you utilize by setting and accessing cookies on your computer. The cookie is a bit of information that is sent by our site and saved on your computer’s browser. The cookie holds information pertaining to your usage on that may need to personalize or enhance your overall experience and to gather data of the pages in which you visited, the internet provider’s domain name and the
addresses of the sites visited before coming to and after leaving

Pixel tags. We may use pixel tags called web beacons or clear gifs on This can help us analyze your browsing and shopping experience. We may use this information in combination with your personal information. If we work with other companies to help us track, collect and analyze this data they will be prohibited from using this information for any other

Google Analytics. uses Google Analytics (and in the future may use other
similar sites or services), a web analytics serviced provided by Google, Inc (Google), to better assist us in understanding how is used. Google Analytics places cookies on your computer that will generate information that we select about your use of including your computer’s IP address. That information is stored by Google. We utilize this information for the purpose of evaluating consumer use on for our use and providing other services relation to activity and usage.

Please note deactivating your cookies on your browser may affect the full shopping experience on

Other advertising partners.

Londontown may also work with advertising partners that use cookies, pixel tags and other tracking technologies on behalf of their clients such as Londontown, across the internet, including after you have visited
Opt out. You have the right to opt-out of personalized targeted ads. Our advertising partners are members of the Network Advertising Initiative (NIA), to opt out of targeted ads served by our advertising partners or any or all Network Advertising Initiative members, click here.

Financial Information.

We offer multiple option for processing credit card payments including
Apple Pay. Londontown goes to great lengths to keep financial information you provide to us private and safe. We use SSL, the industry standard in transferring information to process your orders.

Social commerce and third-party sites
We work with third parties, including social network sites like Facebook, YouTube and Instagram so we can connect your social networks. We provide access to by third parties and business partners so we can generate interest in our products among members of our social networks and to allow you to share product interests with friends in your network.

The use of any features made available on our site may result in information being collected or shared about you by us or by a third party. Information collected or shared through any such third-party features is considered public information. Londontown is not responsible for how these third parties may use information collected from or about you so be sure to review the privacy policies and privacy settings on your social networking sites.

Londontown will never knowingly request, accept or use personal information from children under (thirteen) 13 years of age. If you are under 13 and want to make a purchase, please have a parent place the order for you. If Londontown receives information that a shopping account has been opened by someone under 13 years of age or information has been provided by someone
under 13, Londontown will eliminate all personal information relating to that individual from our records.

Opt-out from mailings.
From time to time you may receive periodic mailings and emails or other forms of communication from us with news or information on events, products, discounts, special promotions or other offers on behalf of Londontown. If at any time you wish to stop receiving communication from us please send us an email to with the phrase “Privacy Opt-Out: Londontown” in the subject line, or write us at the address provided below and we will remove you from our mailing list. Alternatively, for e-mail communications you
may opt out of receiving such communications by following the unsubscribe instructions set fort at the bottom of e-mail messages from Londontown.

text, SMS, and calls.
If you have provided us with your prior express consent to receive communications via an automatic telephone dialing system (auto-dialer), artificial or prerecorded voice messages, or text messages, Londontown may use your information to send text messages to any mobile device
connected to your cell phone number, until you opt out from future text messages by texting STOP. Once you cancel, we will send one additional confirmation message stating that you've opted out.your consent and updates to this policy

You acknowledge that this Privacy Policy is part of the terms of service for your use of, and you agree that using the Sites signifies your agreement to Londontown Inc.'s  Privacy Policy. Londontown reserves the right to change this Privacy Policy at any time, without advance notice. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under
what circumstances we disclose it. As we may make changes from time to time without notifying you, we suggest that you periodically consult this Privacy Policy.

Your continued use of after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.

If you have any questions about your privacy or security on, please email us at  and include your name and address in the message or write to us at the below address:
Londontown Inc.
Attn. Legal Department
260 Madison Avenue
New York, NY 10016
Tel: 212-889-2800
7. Terms and Conditions 
Please also visit our Terms and Conditions section governing your use of the Site