Londontown Blog

Sep 10, 2021

It must be said that there is no such thing as color that’s “bad” or “wrong” for you—with even the smallest amount...

Aug 02, 2021

The nail file you use matters. Here’s everything you need to know. When it comes to curating our at-home nail kits, color and...

Jul 06, 2021

THE ADVANCED GUIDE TO NAIL CARE & COLOR

You’ve mastered your basics. Worked hard at—and perfected—your nailcare regimen. Now, you’re ready to become a nail pro. The difference between intermediate and...

Jul 06, 2021

THE INTERMEDIATE'S GUIDE TO NAIL CARE AND COLOR

It’s official: you’ve mastered the basics and are now ready to elevate your nail game. With a firm foundation in place—and a...

3 comments ·Jul 05, 2021

THE BEGINNER'S GUIDE TO NAIL CARE AND COLOR

For anyone new to the world of nail care or color, dipping your toes in may seem overwhelming (pun very much intended)....

Jun 20, 2021

5 TIPS ON HOW TO PERFECT YOUR AT-HOME MANI & PEDI

If you’ve ever wondered why your salon manicures and pedicures seem to last longer than your at-home recreations—even when you use the same...

Jun 11, 2021

THE ULTIMATE NAIL CARE GUIDE

One-and-done nail solutions for every nail type and concern. When it comes to nailcare, it’s easy to...

May 24, 2021

ALL ABOUT: PEDIKUR FOOT SCRUB & FOOT BALM

When we say we’re invested in head-to-toe skincare, we mean it—literally. Here’s our must-have guide for the ultimate at-home pedicure that’s...

1 comment ·May 23, 2021

THE GUIDE: BEST NUDE POLISHES FOR EVERY SKIN TONE AND... MOOD!

Of all the colors in the world, nude will forever be our favorite. It’s an enduring classic—but make no mistake: nude is never...

1 comment ·May 17, 2021

THE GUIDE: SUMMER GLOW-UP (FROM TOP TO TOE)

We’re not just aiming for better, we’re going for the best—because we’re bringing our all this summer. Here’s how: FOR THAT LIT-FROM-WITHIN...

May 11, 2021

MANI MOOD: JUICY SUMMER

Look no further for the perfect summer mani. Get ready to go bright—and get wild. We’re feeling unapologetically bold and bright this...

Apr 20, 2021

WEDDING + GRADUATION SEASON NAIL TRENDS

Get inspired—because we have nail polish ideas and inspiration for every occasion this season. There’s so much to celebrate—warm weather, the start of...