AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
Nail Care
4.2
Rated 4.2 out of 5 stars
145
Peptide Serum Concentrate
NEW✨
A bottle of LONDONTOWN Perfecting Nail Veil #11 with a black cap sits on a white background—an ideal match for your favorite tinted lip balm, creating a polished and coordinated look.
One Step Mani
4.7
Rated 4.7 out of 5 stars
164
Perfecting Nail Veil #11
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Pink Illuminating Nail Concealer with a black cap on a white background, offering an instant illuminating brightener with a subtle milky finish.
One Step Mani
4.8
Rated 4.8 out of 5 stars
2,633
Pink Illuminating Nail Concealer
NEW 🌺
A bottle of LONDONTOWN Sheer Strength Nail Blush - Hibiscus with a black cap sits on a white background, offering a glow booster for radiant, pink-tinted nails.
One Step Mani
4.6
Rated 4.6 out of 5 stars
334
Sheer Strength Nail Blush - Hibiscus
BESTSELLER
$124 Value
A flat lay of the LONDONTOWN Discovery Set 2.0 displays nail care essentials—polishes, lotion, cuticle oil, a nail file, and a beige zippered pouch—arranged on a light surface.
Sets
4.8
Rated 4.8 out of 5 stars
5,987
Londontown Discovery Set 2.0
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Illuminating Nail Concealer, perfect for brightening dull nails and concealing discoloration, featuring a black cap on a white background.
One Step Mani
4.7
Rated 4.7 out of 5 stars
3,045
Original Illuminating Nail Concealer
BESTSELLER
$40 Value
The LONDONTOWN Conceal + Go Pink set includes Illuminating Nail Concealer and Gel Genius Top Coat in a stylish white and pink box—the perfect duo for luminous, natural-looking nails.
Sets
4.8
Rated 4.8 out of 5 stars
3,995
Conceal + Go Pink
BESTSELLER
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth.
Nail Care
4.5
Rated 4.5 out of 5 stars
623
Luxe Length Nail Gloss
BESTSELLER
A 177 mL bottle of LONDONTOWN Strengthening Lacquer Remover, a moisturizing and gentle non-acetone nail polish remover with a gray-purple label and flip-top cap, designed for gentle nail polish removal.
Removers
4.8
Rated 4.8 out of 5 stars
676
Strengthening Lacquer Remover
NEW
Bottle of LONDONTOWN Bio Peptide Nail Glow in sheer red with a black cap, perfect for a glowing skin aesthetic.
Nail Care
3.0
Rated 3.0 out of 5 stars
2
Bio Peptide Nail Glow
NEW
Pink rectangular box containing a LONDONTOWN Peptide Gloss Duo, featuring an award-winning Peptide Serum and a bottle of nail polish, with product descriptions and images printed on the front.
Sets
4.1
Rated 4.1 out of 5 stars
364
Peptide Gloss Duo
ALL THE TREATS 🎀
The LONDONTOWN Sweet Essentials Bag Set features a pink hair clip, cupcake keychain, striped pouch, two nail polishes, and a white box with pink stripes—making it the perfect sweet collection for any dessert set lover.
Magnolia Bakery x LONDONTOWN
4.7
Rated 4.7 out of 5 stars
53
Sweet Essentials Bag Set
NEW
$76 Value
A pink zippered pouch labeled “LONDONTOWN Complete Nail Tool Set” features images of a nail clipper, cuticle nipper, file, and orange stick. This set of precision tools from LONDONTOWN is designed to help you achieve the perfect canvas for your manicure.
Tools
4.0
Rated 4.0 out of 5 stars
4
Complete Nail Tool Set
NEW
A purple container of LONDONTOWN Strengthening Lacquer Remover Pot, labeled as acetone-free, vegan, gluten-free, and containing 25 mL (0.85 fl. oz.), is perfect for a fresh start with quick cleaning—just dip, twist, and reveal beautifully clean nails in seconds.
Removers
4.4
Rated 4.4 out of 5 stars
9
Strengthening Lacquer Remover Pot
AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
Nail Care
4.2
Rated 4.2 out of 5 stars
145
Peptide Serum Concentrate
JUST BAKED 🧁
A clear glass bottle of pastel pink glitter nail polish labeled “LONDONTOWN Confetti Cake” with a white rectangular cap, photographed on a white background.
Magnolia Bakery x LONDONTOWN
4.7
Rated 4.7 out of 5 stars
33
Confetti Cake
NEW
The LONDONTOWN Nail Clipper Duo Set - Pink features two metal nail clippers with pink grips, displayed on a white background. The set includes one large and one small clipper, both designed for precise, clean cuts and facing upward.
Tools
Nail Clipper Duo Set - Pink
$96 Value
The LONDONTOWN Candy Cane Cuties Holiday Set features eight Lakur nail polishes in a festive red, white, and green box decorated with candy cane designs—making it a beautifully curated gift set and the perfect holiday present.
Sets
4.4
Rated 4.4 out of 5 stars
7
Candy Cane Cuties Holiday Set
$56 Value
Celebrate the season with LONDONTOWN’s One Step Mini Magic—a festive box of four kur nail polishes in holiday-inspired packaging. This limited-edition set includes the shades Sheer Strength, Nail Blush, Nail Veil, and You’re Geller Than Ever, making it easy to achieve flawless one-step manicures throughout the holidays.
Sets
4.0
Rated 4.0 out of 5 stars
4
One Step Mini Magic
$96 Value
The LONDONTOWN Candy Cane Cuties Holiday Set features eight Lakur nail polishes in a festive red, white, and green box decorated with candy cane designs—making it a beautifully curated gift set and the perfect holiday present.
Sets
4.4
Rated 4.4 out of 5 stars
7
Candy Cane Cuties Holiday Set
NEW
Pink rectangular box containing a LONDONTOWN Peptide Gloss Duo, featuring an award-winning Peptide Serum and a bottle of nail polish, with product descriptions and images printed on the front.
Sets
4.1
Rated 4.1 out of 5 stars
364
Peptide Gloss Duo
AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
Nail Care
4.2
Rated 4.2 out of 5 stars
145
Peptide Serum Concentrate
NEW
Bottle of LONDONTOWN Bio Peptide Nail Glow in sheer red with a black cap, perfect for a glowing skin aesthetic.
Nail Care
3.0
Rated 3.0 out of 5 stars
2
Bio Peptide Nail Glow
NEW
$76 Value
A pink zippered pouch labeled “LONDONTOWN Complete Nail Tool Set” features images of a nail clipper, cuticle nipper, file, and orange stick. This set of precision tools from LONDONTOWN is designed to help you achieve the perfect canvas for your manicure.
Tools
4.0
Rated 4.0 out of 5 stars
4
Complete Nail Tool Set
BESTSELLER
$124 Value
A flat lay of the LONDONTOWN Discovery Set 2.0 displays nail care essentials—polishes, lotion, cuticle oil, a nail file, and a beige zippered pouch—arranged on a light surface.
Sets
4.8
Rated 4.8 out of 5 stars
5,987
Londontown Discovery Set 2.0
ALL THE TREATS 🎀
The LONDONTOWN Sweet Essentials Bag Set features a pink hair clip, cupcake keychain, striped pouch, two nail polishes, and a white box with pink stripes—making it the perfect sweet collection for any dessert set lover.
Magnolia Bakery x LONDONTOWN
4.7
Rated 4.7 out of 5 stars
53
Sweet Essentials Bag Set
NEW✨
A bottle of LONDONTOWN Perfecting Nail Veil #11 with a black cap sits on a white background—an ideal match for your favorite tinted lip balm, creating a polished and coordinated look.
One Step Mani
4.7
Rated 4.7 out of 5 stars
164
Perfecting Nail Veil #11

Nail

Care

Nail

Polish

One Step

Manis

Sets

Gifts
​
BESTSELLER
$124 Value
A flat lay of the LONDONTOWN Discovery Set 2.0 displays nail care essentials—polishes, lotion, cuticle oil, a nail file, and a beige zippered pouch—arranged on a light surface.
Sets
4.8
Rated 4.8 out of 5 stars
5,987
Londontown Discovery Set 2.0
NEW
Pink rectangular box containing a LONDONTOWN Peptide Gloss Duo, featuring an award-winning Peptide Serum and a bottle of nail polish, with product descriptions and images printed on the front.
Sets
4.1
Rated 4.1 out of 5 stars
364
Peptide Gloss Duo
ALL THE TREATS 🎀
The LONDONTOWN Sweet Essentials Bag Set features a pink hair clip, cupcake keychain, striped pouch, two nail polishes, and a white box with pink stripes—making it the perfect sweet collection for any dessert set lover.
Magnolia Bakery x LONDONTOWN
4.7
Rated 4.7 out of 5 stars
53
Sweet Essentials Bag Set
BESTSELLER
$40 Value
The LONDONTOWN Gel-like Set features two 12 mL nail polish bottles in packaging with silver water droplets. Enjoy a gel-like finish without UV or soaking needed.
Sets
4.7
Rated 4.7 out of 5 stars
1,473
Gel-like Set
SAVE 20%
LIMITED SUPPLIES
Experience the Peptide Treat, Nourish & Perfect Set by LONDONTOWN—three nail essentials in elegant glass bottles: a red serum concentrate, sheer pink strength nail blush, and clear nourishing cuticle oil—all expertly formulated for stronger, healthier-looking nails.
Sets
4.6
Rated 4.6 out of 5 stars
826
Peptide Treat, Nourish & Perfect Set
BESTSELLER
$40 Value
The LONDONTOWN Conceal + Go Pink set includes Illuminating Nail Concealer and Gel Genius Top Coat in a stylish white and pink box—the perfect duo for luminous, natural-looking nails.
Sets
4.8
Rated 4.8 out of 5 stars
3,995
Conceal + Go Pink
SAVE 20%
EXCLUSIVE TRIO
AWARD WINNER
Three bottles from LONDONTOWN's Illuminating Nail Concealer Trio are arranged side by side in clear, light pink, and light purple shades.
Sets
4.8
Rated 4.8 out of 5 stars
6,082
Illuminating Nail Concealer Trio
$40 Value
Two LONDONTOWN Strength & Shine Duo bottles and a matching boxed set are displayed against a light blue background, offering strong nails with a smooth, shiny finish.
Sets
4.7
Rated 4.7 out of 5 stars
1,215
Strength & Shine Duo
$52 Value
A LONDONTOWN Cuticle Refresh box contains a cuticle kit with two nail care bottles and a nail file for cuticle care, featuring water droplet graphics on the packaging.
Sets
4.7
Rated 4.7 out of 5 stars
1,551
Cuticle Refresh
SAVE 20%
LIMITED SUPPLIES
The Peptide Nail Repair Set from LONDONTOWN—featuring a peptide serum, hand cream, glass nail file, and black emery board—is artfully arranged on a white background, offering the perfect essentials for healthy nails and comprehensive nail care.
Sets
4.5
Rated 4.5 out of 5 stars
388
Peptide Nail Repair Set
BESTSELLER
$40 Value
The LONDONTOWN Conceal + Go Duo is a boxed set featuring two 12 mL bottles: kur Illuminating Nail Concealer and kur Gel Genius Top Coat.
Sets
4.7
Rated 4.7 out of 5 stars
4,131
Conceal + Go Duo
$60 Value
Achieve the perfect manicure with the Protect & Go Trio from LONDONTOWN, featuring Nail Hardener & Base Coat, Protective Top Coat, and Accelerating Drying Oil for a quick-dry finish.
Sets
4.8
Rated 4.8 out of 5 stars
1,612
Protect & Go Trio
SAVE 20%
EXCLUSIVE DUO
The LONDONTOWN Sheer Nail Strengthening Set, featuring a nail cream and a pink kur Perfecting Nail Veil polish, is pictured side by side on a white background—a perfect duo to nourish your nails and deliver beautiful, repeat-worthy results.
Sets
4.7
Rated 4.7 out of 5 stars
353
Sheer Nail Strengthening Set
EXCLUSIVE DUO
The LONDONTOWN Dream Glow Duo features two nail polishes: a pale pink "lakur Enhanced Colour" and an iridescent, glittery "kur Glow Getter Nail Illuminizer," both designed to give your nails the dreamiest glow.
Sets
4.8
Rated 4.8 out of 5 stars
121
Dream Glow Duo

Makeup for Nails, Reinvented.

21+ free nail polishes that look and wear like a gel with real botanical benefits.
BESTSELLER
A bottle of LONDONTOWN Champagne in Bed Lakur Enhanced Colour nail polish in a neutral pink shade, featuring a 2025 Cosmopolitan Loves badge in the corner.
Pink Glitter Nail Polish
4.7
Rated 4.7 out of 5 stars
948
Champagne in Bed
JUST BAKED 🧁
A clear glass bottle of pastel pink glitter nail polish labeled “LONDONTOWN Confetti Cake” with a white rectangular cap, photographed on a white background.
Magnolia Bakery x LONDONTOWN
4.7
Rated 4.7 out of 5 stars
33
Confetti Cake
JUST BAKED 🧁
A bottle of rich, deep burgundy nail polish labeled “Red Velvet by LONDONTOWN” stands upright on a white background with a shadow to the right.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
31
Red Velvet
BESTSELLER
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Chai, with a 2025 Cosmopolitan Loves badge in the top left corner.
Taupe Nail Polish
4.7
Rated 4.7 out of 5 stars
206
Chai
JUST BAKED 🧁
A rectangular bottle of rich chocolate brown nail polish labeled “LONDONTOWN Double Fudge” stands upright against a white background.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
15
Double Fudge
LONDONTOWN Room Service lakur nail polish in a peachy nude shade, featuring "Enhanced Colour by Londontown" text and a "2025 Cosmopolitan Loves" badge on the bottle.
Sheer Nude Nail Polish
4.8
Rated 4.8 out of 5 stars
160
Room Service
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade "Elderberry," a deep red, is featured with a "Cosmopolitan Loves 2025" badge in the top left corner.
Deep Purple Nail Polish
4.8
Rated 4.8 out of 5 stars
148
Elderberry
A bottle of LONDONTOWN Magnolia Haze lakur Enhanced Colour nail polish in sheer petal pink, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
Sheer Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
225
Magnolia Haze
JUST BAKED 🧁
A bottle of sheer, mellow yellow nail polish labeled “Banana Pudding by LONDONTOWN” against a white background with a shadow.
Magnolia Bakery x LONDONTOWN
4.9
Rated 4.9 out of 5 stars
7
Banana Pudding
LONDONTOWN’s Lakur "Do Not Disturb" nail polish is a muted mauve with warm brown undertones, labeled "Enhanced Colour," and sports a Cosmopolitan 2025 Loves award badge—a bold statement for your nails.
Brown Nail Polish
4.8
Rated 4.8 out of 5 stars
120
Do Not Disturb
BESTSELLER
A bottle of LONDONTOWN lakur Cheerio vegan nail polish in a sheer neutral pink, featuring the "2025 Cosmopolitan Loves" badge in the top left corner. Ideal for achieving a fresh French manicure look.
Light Pink Nail Polish
4.8
Rated 4.8 out of 5 stars
250
Cheerio
A bottle of LONDONTOWN Invisible Crown Lakur nail polish in sheer pink, shown upright with a 2025 Cosmopolitan Loves award badge in the top left corner.
Light Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
219
Invisible Crown
BESTSELLER
A bottle of Pixi Chrome nail polish by LONDONTOWN with a pearlescent white color and a black cap, featuring a stunning crème-to-chrome finish.
Purple Chrome Nail Polish
4.8
Rated 4.8 out of 5 stars
354
Pixi Chrome
BESTSELLER
A bottle of Starry Chrome by LONDONTOWN nail polish, featuring an iridescent hue and a black cap, showcases a stunning crème-to-chrome finish.
Blue Chrome Nail Polish
4.8
Rated 4.8 out of 5 stars
354
Starry Chrome
A bottle of LONDONTOWN Lakur Enhanced Colour in Electric Flamingo with a "2025 Cosmopolitan Loves" badge in the top left corner.
Pink Nail Polish
4.5
Rated 4.5 out of 5 stars
83
Electric Flamingo
BESTSELLER
A bottle of Spilled Wine enhanced colour nail polish by LONDONTOWN, featuring a dark, shimmery pinot noir shade and a black cap, shown against a white background.
Burgundy Shimmer Nail Polish
4.3
Rated 4.3 out of 5 stars
41
Spilled Wine
A bottle of Nightcap nail polish by LONDONTOWN, featuring a pearl-tinged metallic taupe shade and a black cap.
Brown Metallic Nail Polish
4.8
Rated 4.8 out of 5 stars
48
Nightcap

As featured in

"You've got to take care of your cuticles, and this oil, well, nails it.”"

— Woman’s Health

"“Your nails but better”"

— InStyle 

"“Londontown has deemed its Lakur Enhanced Colour "21+ free," omitting nearly every imaginable unwanted ingredient.”"

— Allure 

"“Best easy-to-apply nail polish”"

— Cosmopolitan 

"". . Vogue’s favorite strawberry milkshake-pink polishes.. . ""

— Vogue