[TEST] What Is Florium Complex?
Everything you need to know about our proprietary botanical blend and how it works.
What is Florium Complex? What are its benefits?
Florium Complex is the heart of LONDONTOWN.
It's a proprietary blend of hand-curated botanical extracts and antioxidant-enriched oils designed to deliver the perfect balance of strengthening, moisturizing, and free radical-fighting benefits to skin and nails.
In fact, this very formula inspired the creation of LONDONTOWN:
Florium Complex has been passed down for three generations as a do-it-all beauty remedy. It was first concocted by our founder Marina's grandmother and great-aunt, and now, we're sharing this beloved family recipe with you.
What ingredients are found within Florium Complex?
Florium Complex is made of six ingredients: Rapeseed Flower Oil, Evening Primrose Oil, Chamomile Extract, Cucumber Extract, Garlic Extract, and Vitamin E.
How does Florium Complex work, and what makes it so unique?
Florium Complex features a unique combination of supercharged botanicals; each ingredient was carefully selected, tested, and infused to create a well-rounded formula that targets the most common concerns for nails and skin. The goal with this formulation was to create something that could multi-task in order to simplify and elevate your beauty routine.
Here's how each ingredient within Florium Complex works:
- Rapeseed Flower Oil deeply moisturizes and helps strengthen the look of brittle nails.
- Evening Primrose Oil is rich in essential fatty acids, which is vital in replenishing, nourishing, and encouraging healthier-looking skin and nails.
- Chamomile Extract helps soothe sensitive nails and skin.
- Cucumber Extract, packed with vitamins, minerals, and amino acids, delivers nutrient-dense benefits plus water-based hydration, which helps prevents dehydration. For nails, this is especially crucial: dehydration is one of the main culprits behind splitting and breakage.
- Garlic Extract is brimming with restorative properties that help fortify and improve both the look and feel of weak nails.
- Vitamin E is a powerful antioxidant that deeply moisturizes, restores smoothness, enhances a healthy-looking glow, and defends against damaging free radicals.
Together, this blend helps fortify, beautify, and nourish with every application.
Which products contain Florium Complex?
Florium Complex is infused in most of our nail polishes (which is why we call them lakurs: a combination of high-impact color and nail-loving kur care) and in some of our kur nail and skincare products.
Products that aren't formulated with Florium Complex feature unique botanical and oil blends that follow the same philosophy, but have been hand-chosen to target a specific set of needs.
Read more about our story here.
With Love, Team LONDONTOWN
