SUSTAINABILITY
Our commitment to a more sustainable future
Our sustainability journey isn’t just a static pledge: it’s a lifelong promise. Since day one, we’ve been committed to continuous research, self-education, and betterment in all that we do. We’re determined to be a part of positive change from start to finish.
You and our planet deserve the best.
CLEAN, THOUGHTFUL FORMULATIONS
Londontown was first founded to provide safe, healthy alternatives that surpassed existing nailcare, nail color, skincare in both formulation and performance—and to this day, we’re proud to set the standard in clean beauty. Botanical-based and research-driven, our products promise efficacy and quality without compromising skin, nails, or our planet’s health.
CERTIFIED GMP, ISO & CRUELTY-FREE
All of our manufacturers follow Good Manufacturing Practices (GMP) and ISO 22716 guidelines. Our products are registered in the European Union, and therefore meet the EU’s rigorous standards for clean beauty. We don’t test on animals, nor do we source from places that do: 100% of our line is PETA-certified and cruelty-free.
RESPONSIBLE SOURCING
Good-for-you (and good-on-you) formulas aren’t the only focus: working with suppliers that care for its people and the environment matter to us, too. We aim to continuously improve our practices in responsible, ethical sourcing: integrity and quality are our priorities.
PRIMARY PACKAGING
• Both kur and lakur lines are packaged in glass components with minimal plastic use.
• Kur Whipped Cloud Hand Cream utilizes 100% sugarcane packaging.
• Pedikur and bodykur lines are packaged in Post-Consumer Recycled (“PCR”) plastic.
SECONDARY PACKAGING
• Secondary packaging has been reduced—or where practical, completely eliminated—to minimize paper waste.
Our most recent change has been in nail color packaging: lakur polishes are no longer housed in boxes.
• All secondary packaging is recyclable.
SHIPMENTS
• Orders are shipped with 60% PCR tissue paper and recycled kraft tape.
Progress has no finish line. With every product we create and every decision we make, we strive to become better, for the better. Forward-thinking formulations, clean products, transparency, and doing our part in keeping the planet healthy are the foundation of our philosophy.