Londontown Blog

Introducing kur Sheer Strength Nail Blush
(L to R) Sheer Strength Nail Blush in Poppy, Sheer Strength Nail Blush in Concord We can’t help it. We’re blushing! Please welcome...
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How To Use a Foot File: Step-by-Step
Glass Foot File In the pursuit of the perfect pedicure, the foot file is an indispensable tool. From tackling dry, cracked heels to...
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Finding the Perfect Blue Nail Polish
When it comes to blue nail polish—one of this summer’s biggest trends—there’s a sky-wide world waiting to be explored. A surprisingly versatile color...
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Why Do I Have White Spots On My Nails? 5 Common Culprits
(L to R) Nighttime Cuticle Quench - Lavender, Roll & Glow Cuticle Oil - Dragonfruit, Roll & Glow Cuticle Oil - Agave Pear...
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Does Nail Polish Expire?
As with any other beauty product, it helps to know the lifespan of your nail polish if you want it to keep working...
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How To Apply Nail Polish Without Streaks
If streaks are among the enemies of a perfect manicure, then this step-by-step guide is your new best friend.  Read on to learn...
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What’s the Difference Between Oval and Almond Nail Shapes?
Choosing the right nail shape is an art and a science. Lately, two styles—oval and almond—have been rising to the top. Their popularity...
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How To Give Yourself a Pedicure: Step-by-Step
Pedicures are always a decadent hour well spent…but we don’t regularly have an hour to spare to get to the salon. That’s why...
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10 Reasons To Love Perfecting Nail Veils
If you’re a Londontown fan, odds are you already know about the game-changer we call Perfecting Nail Veil.  This customer-favorite collection of sheer...
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You Asked: What Color Nail Polish Goes with a Black Dress For a Formal Event?
It’s never not exciting to open an invitation to a formal affair, like a wedding or a gala. After adding it to the...
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What’s The Difference Between an Emery Board and a Nail File?
Sometimes, it takes standing adrift in the nail care aisle to wonder what on earth is the difference between an emery board and...
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5 Tips for Being a Smart Sale Shopper
One of the things we love most about beauty products is how something so small can be such a powerful pick-me-up. A new...
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Top 10 Nail Color Trends of 2024
When it comes to nail color, it feels like we’re living in this renaissance period where anything goes. From neutrals that blend seamlessly...
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What Are The Different Types Of Gel Manicures?
The allure of gel manicures is that they deliver a perfect look that lasts. But there’s more than one type of gel manicure...
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Hard Gel vs. Soft Gel: Which Nail Polish Is Better?
So you’ve finally decided to try gel nail polish. Fun! Next order of business: choosing between hard gel and soft gel.  Before a...
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How Often Should You Get a Pedicure: Expert Advice Roundup
Few things in life look or feel better than a fresh pedicure. Pampered feet aren’t only about aesthetics; they’re a key part of...
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