New Arrivals

104 products
NEW
Bottle of LONDONTOWN Bio Peptide Nail Glow in sheer red with a black cap, perfect for a glowing skin aesthetic.
A fingernail being painted with sheer pink Bio Peptide Nail Glow, featuring text about keratin integrity, resilience, and surface refinement for glowing skin.
Nail Care
5.0
Rated 5.0 out of 5 stars
7
Bio Peptide Nail Glow
NEW
Pink rectangular box containing a LONDONTOWN Peptide Gloss Duo, featuring an award-winning Peptide Serum and a bottle of nail polish, with product descriptions and images printed on the front.
A bottle of LONDONTOWN Peptide Gloss Duo and a bottle of nail polish sit in a pool of red liquid surrounded by cranberries, with the text “Nail Loving Peptides, High-Potency Results” above.
Sets
Peptide Gloss Duo
ALL THE TREATS 🎀
The LONDONTOWN Sweet Essentials Bag Set features a pink hair clip, cupcake keychain, striped pouch, two nail polishes, and a white box with pink stripes—making it the perfect sweet collection for any dessert set lover.
Magnolia Bakery x LONDONTOWN
4.6
Rated 4.6 out of 5 stars
44
Sweet Essentials Bag Set
NEW
$76 Value
A pink zippered pouch labeled “LONDONTOWN Complete Nail Tool Set” features images of a nail clipper, cuticle nipper, file, and orange stick. This set of precision tools from LONDONTOWN is designed to help you achieve the perfect canvas for your manicure.
The Complete Nail Tool Set by LONDONTOWN features four expertly labeled tools—a glass nail file, glass cuticle pusher, fingernail clippers, and a cuticle nipper—arranged side by side on a white background to provide the perfect collection for creating your ideal canvas.
Tools
3.7
Rated 3.7 out of 5 stars
3
Complete Nail Tool Set
NEW
A purple container of LONDONTOWN Strengthening Lacquer Remover Pot, labeled as acetone-free, vegan, gluten-free, and containing 25 mL (0.85 fl. oz.), is perfect for a fresh start with quick cleaning—just dip, twist, and reveal beautifully clean nails in seconds.
Hand holding a container of LONDONTOWN Strengthening Lacquer Remover Pot, sponge inside; another hand holds the lid. Text reads, “Clean with a twist. The easiest, no-mess way to remove old polish—just dip and twist for a fresh start.”.
Removers
4.4
Rated 4.4 out of 5 stars
8
Strengthening Lacquer Remover Pot
AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
A person applies LONDONTOWN Peptide Serum Concentrate—a pink nail serum—to their fingernails with a dropper. Text reads: “Peeling? Breaking? Over it? The answer is peptides.”.
Nail Care
4.1
Rated 4.1 out of 5 stars
482
Peptide Serum Concentrate
JUST BAKED 🧁
A clear glass bottle of pastel pink glitter nail polish labeled “LONDONTOWN Confetti Cake” with a white rectangular cap, photographed on a white background.
A close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Confetti Cake—a glossy, sweet pink polish with fine shimmer.
Magnolia Bakery x LONDONTOWN
4.6
Rated 4.6 out of 5 stars
26
Confetti Cake
NEW
The LONDONTOWN Nail Clipper Duo Set - Pink features two metal nail clippers with pink grips, displayed on a white background. The set includes one large and one small clipper, both designed for precise, clean cuts and facing upward.
A hand holds two pink nail clippers—one large and one small—from the Nail Clipper Duo Set by LONDONTOWN. Text on the image highlights the set’s versatility with two sizes, ensuring a clean cut every time.
Tools
Nail Clipper Duo Set - Pink
$96 Value
The LONDONTOWN Candy Cane Cuties Holiday Set features eight Lakur nail polishes in a festive red, white, and green box decorated with candy cane designs—making it a beautifully curated gift set and the perfect holiday present.
A box of LONDONTOWN’s Candy Cane Cuties Holiday Set is displayed alongside candy canes, red ornaments, and festive decorations on a vibrant red background—making it the perfect holiday gift or curated gift set for the season.
Sets
5.0
Rated 5.0 out of 5 stars
4
Candy Cane Cuties Holiday Set
$56 Value
Celebrate the season with LONDONTOWN’s One Step Mini Magic—a festive box of four kur nail polishes in holiday-inspired packaging. This limited-edition set includes the shades Sheer Strength, Nail Blush, Nail Veil, and You’re Geller Than Ever, making it easy to achieve flawless one-step manicures throughout the holidays.
Two hands hold a festive holiday set—a box and four bottles of LONDONTOWN One Step Mini Magic nail polish—against a red background with the text, “NAIL EVERY LOOK” and “5 minute mani heroes.” This collection features everything you need for One-Step Manicures all season long.
Sets
5.0
Rated 5.0 out of 5 stars
1
One Step Mini Magic
JUST BAKED 🧁
A bottle of rich, deep burgundy nail polish labeled “Red Velvet by LONDONTOWN” stands upright on a white background with a shadow to the right.
A hand with short, neatly manicured nails painted in LONDONTOWN’s Red Velvet, a decadent deep burgundy polish, wearing a thin silver ring on the ring finger, set against a plain gray background.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
28
Red Velvet
NEW
A rectangular box labeled “Lint-Free Remover Pads” from LONDONTOWN, containing 200 pads, is displayed on a plain white background.
A hand holds a box of LONDONTOWN Lint-Free Remover Pads, with text highlighting their soft, lint-free design for easy and mess-free removal, set against a pastel background.
Removers
Lint-Free Remover Pads
JUST BAKED 🧁
A rectangular bottle of rich chocolate brown nail polish labeled “LONDONTOWN Double Fudge” stands upright against a white background.
A hand holds a bottle of LONDONTOWN nail polish in the shade “Double Fudge”; the thumbnail is painted with the same rich chocolate brown color.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
13
Double Fudge
NEW✨
A bottle of LONDONTOWN Perfecting Nail Veil #11 with a black cap sits on a white background—an ideal match for your favorite tinted lip balm, creating a polished and coordinated look.
One Step Mani
4.7
Rated 4.7 out of 5 stars
145
Perfecting Nail Veil #11
JUST BAKED 🧁
A bottle of sheer, mellow yellow nail polish labeled “Banana Pudding by LONDONTOWN” against a white background with a shadow.
A hand adorned with a gold ring holds a square bottle of LONDONTOWN nail polish in the shade “Banana Pudding.” The person’s nails are painted in the same mellow yellow hue as the polish, displaying a sheer, sunlit finish.
Magnolia Bakery x LONDONTOWN
4.8
Rated 4.8 out of 5 stars
6
Banana Pudding
NEW
A pair of pink tie-dye UV Gloves by LONDONTOWN, featuring the brand name and logo printed on the back of each glove; these fingerless gloves provide stylish hand protection for everyday wear or can be used as gel padded gloves for added comfort.
A hand with light pink gel nails wears a fingerless, translucent pink LONDONTOWN UV Glove against a light pink background. The text highlights the benefits of using LONDONTOWN’s UV Gloves for hand protection during your gel nail routine, helping to keep your hands safe and comfortable.
Hand Care
UV Gloves
NEW
The LONDONTOWN Nail Clipper Duo Set - Black features two metal nail clippers with black handles, displayed side by side on a white background for a precise cut every time.
A hand holds two different-sized black nail clippers from the LONDONTOWN Nail Clipper Duo Set, displayed against a white background. Above, text highlights precise and clean nail clipping with two versatile sizes.
Tools
Nail Clipper Duo Set - Black
NEW
The LONDONTOWN Cuticle Nippers - Black, a pair of salon-grade metal cutters with black handles, is displayed on a white background.
A hand holding LONDONTOWN’s Cuticle Nippers - Black, with the text “Cut the chase. Get salon-level precision, at home” above.
Tools
Cuticle Nippers - Black
NEW
A pair of LONDONTOWN Cuticle Nippers in pink is displayed on a white background, offering salon-grade precision and effortless grooming.
A hand with manicured nails holds LONDONTOWN Cuticle Nippers in pink; text above reads, “Cut the chase. Get salon-grade precision cutting, at home.”.
Tools
Cuticle Nippers - Pink
NEW
The LONDONTOWN Mani Perfect Spa Gloves, a pair of light pink exfoliating gloves for hand care, are displayed on a white background—perfect for bringing a touch of luxury to your downtime routine.
The LONDONTOWN Mani Perfect Spa Gloves, paired with a beige cloth, a tube of hand cream, and a glass nail file arranged on a light stone surface in natural light, invite soothing moments of hand care into your daily downtime.
Hand Care
Mani Perfect Spa Gloves
NEW
AWARD WINNER
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Diamanté with a "2026 NewBeauty Award Winner" badge in the upper left corner, offering an ethereal finish and powerful nail care.
Nail Care
4.8
Rated 4.8 out of 5 stars
20
Glow Getter Nail Luminizer - Diamanté
NEW
AWARD WINNER
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Prism with pink and blue shimmer offers luminous care and an ethereal finish, shown beside a pink "2026 NewBeauty Award Winner" badge.
Nail Care
4.9
Rated 4.9 out of 5 stars
50
Glow Getter Nail Luminizer - Prism
NEW
LONDONTOWN Room Service lakur nail polish in a peachy nude shade, featuring "Enhanced Colour by Londontown" text and a "2025 Cosmopolitan Loves" badge on the bottle.
A close-up of a hand with sheer creamy sea foam pink nails painted with LONDONTOWN’s Room Service. Two gold rings are worn, set against a plain gray background. Text reads “HIGH IMPACT COLOR & Conditioning Care.”.
Sheer Nude Nail Polish
4.8
Rated 4.8 out of 5 stars
158
Room Service
NEW
A bottle of LONDONTOWN Citron nail polish in a soft sunset peach shade, featuring a "2025 Cosmopolitan Loves" award badge in the corner.
A hand holds a bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Citron shade; the thumb is painted to match. Text reads
Sheer Peach Nail Polish
4.7
Rated 4.7 out of 5 stars
51
Citron
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in Isla Bonita, a shimmering gold beige, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light skin holds a bottle of LONDONTOWN’s Isla Bonita, a pale shimmering gold nail polish; nails match the molten gold shade. Text on image: “HIGH IMPACT COLOR”.
Gold Shimmer Nail Polish
4.9
Rated 4.9 out of 5 stars
32
Isla Bonita
NEW
The LONDONTOWN Cool Set Nail Fan - Petal is a handheld, battery-operated pink fan with "LONDONTOWN" branding on the front, featuring a circular vent and an on/off switch on the handle—this convenient device doubles as a portable dryer to help achieve shorter dry times wherever you go.
Woman outdoors smiling while holding a small pink handheld fan; text overlay reads, “Your shortcut for rapid nail drying and shorter dry times with the Cool Set Nail Fan - Petal by LONDONTOWN.”.
Tools
3.0
Rated 3.0 out of 5 stars
2
Cool Set Nail Fan - Petal
NEW
A bottle of LONDONTOWN’s Lakur nail polish in Aegean Aqua, a seawater-inspired light blue, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand holds a bottle of LONDONTOWN Aegean Aqua nail polish, its aquamarine shade reminiscent of shimmering seawater; one fingernail is painted. Text reads
Blue Shimmer Nail Polish
4.4
Rated 4.4 out of 5 stars
67
Aegean Aqua
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
384
Lavender Illuminating Nail Concealer
BESTSELLER
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth.
Close-up of hands with long natural nails against a pink background, showcasing LONDONTOWN’s Luxe Length Nail Gloss—a length protector that adds shine and boasts impressive formula effectiveness.
Nail Care
4.5
Rated 4.5 out of 5 stars
619
Luxe Length Nail Gloss
NEW
The Cool Set Nail Fan - Cloud by LONDONTOWN is a portable white handheld fan featuring a circular blade guard and an on/off switch on the handle. The brand "LONDONTOWN" appears in pink on the front grill, making it a stylish choice for quickly reducing dry times wherever you go.
A woman sits on the beach, smiling at the camera while holding the LONDONTOWN Cool Set Nail Fan – Cloud. Text on image reads,
Tools
5.0
Rated 5.0 out of 5 stars
3
Cool Set Nail Fan - Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Beary Polished Mini Set includes five pastel Care Bears-themed nail polishes with white caps, shown in collectible packaging featuring Care Bears and rainbows.
Two hands display the LONDONTOWN Beary Polished Mini Set—five pastel nail polishes with light lavender-painted nails—set against a gradient background, making it a must-have for Care Bears fans or collectors.
Sets
4.4
Rated 4.4 out of 5 stars
31
Beary Polished Mini Set
Care Bears by LONDONTOWN 💛
The Bear Necessities Set by LONDONTOWN, including a quilted silver pouch, two Care Bears nail files, nail polish, a roll-on bottle, and Care Bears stickers, is beautifully displayed on a pastel background.
A hand holds the Bear Necessities Set by LONDONTOWN—a metallic silver pouch with Care Bears branding, a pink bear, rainbow design, and matching keychain tag—ideal for storing your essentials.
Sets
4.9
Rated 4.9 out of 5 stars
42
Bear Necessities Set