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A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Truly Ruby deep red shade with a black cap, shown against a white background.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
A hand with neatly manicured nails painted in LONDONTOWN’s Truly Ruby polish is shown against a dark red background.
Truly Ruby
A close-up of a LONDONTOWN Truly Ruby nail polish brush, with survey stats highlighting its shape, control, cuticle precision, and streak-free results.
A hand with neatly manicured Truly Ruby nails holds a bottle of LONDONTOWN polish against a brown background, with product features listed alongside.
A clear dropper of Truly Ruby by LONDONTOWN rests on a white surface, with text highlighting skin care benefits from chamomile, rapeseed oil, vitamin E, and the nourishing touch of carnal crimson.
Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN&
A hand with LONDONTOWN’s Truly Ruby polished nails and a silver ring holds a glass of white wine against a plain gray background.
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Truly Ruby deep red shade with a black cap, shown against a white background.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
A hand with neatly manicured nails painted in LONDONTOWN’s Truly Ruby polish is shown against a dark red background.
Truly Ruby
A close-up of a LONDONTOWN Truly Ruby nail polish brush, with survey stats highlighting its shape, control, cuticle precision, and streak-free results.
A hand with neatly manicured Truly Ruby nails holds a bottle of LONDONTOWN polish against a brown background, with product features listed alongside.
A clear dropper of Truly Ruby by LONDONTOWN rests on a white surface, with text highlighting skin care benefits from chamomile, rapeseed oil, vitamin E, and the nourishing touch of carnal crimson.
Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN&
A hand with LONDONTOWN’s Truly Ruby polished nails and a silver ring holds a glass of white wine against a plain gray background.
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
4.7
Rated 4.7 out of 5 stars
19

Truly Ruby

carnal crimson

Color: Truly Ruby
Naughty List
Nice & Icy
Truly Ruby
You're Golden
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Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.


  • Self-leveling pigment provides a plush, cushiony finish
  • Pro-contour brush makes application effortless
  • Features Londontown’s signature 21+ free formula

12ml / .4 fl oz

All Nail Types

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Acetyl Tributyl Citrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Stearalkonium Bentonite, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Tocopheryl Acetate (Vitamin E), Acrylates Copolymer, N-butyl Alcohol, Biotin, Silica, Etocrylene, Aqua (Water), Calcium Pantothenate, Diacetone Alcohol, Phosphoric Acid, Alcohol Denat., Glycerin, Propylene Glycol, Ferrous Gluconate, Phenoxyethanol, CI 73360, CI 15880, CI 77891, CI 19140, CI 15850, CI 77499, CI 77510

Truly Ruby

A synergy of high-impact color and conditioning care.

A synergy of high-impact color and conditioning care.

4.7
Rated 4.7 out of 5 stars
Based on 19 reviews
Total 5 star reviews: 16 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 0
89%would recommend this product
Ease of UseRated 4.8 on a scale of 1 to 5
Length of WearRated 4.6 on a scale of 1 to 5
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19 reviews
  • C
    Colleen
    I recommend this product
    Skin Tone Light
    Pros Conditioning, Chip-Resistant, High Impact Color, High Shine, Would Buy Again
    Rated 5 out of 5 stars
    2 weeks ago
    Crimson!

    This color is a darkish red with blue undertones in low light and a dazzling, bright red in the sun. Pictured here with Nice and Icy topped with Mirror Ball. Love this red for winter.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • KK
    Kathleen K.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros High Impact Color, High Shine, Would Buy Again
    Rated 5 out of 5 stars
    3 weeks ago
    Beautiful color

    This Ruby color looks perfect on my nails. I especially like that the color doesn’t go on my fingers when I use nail polish remover. Thank you for the great colors!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • VG
    Virginia G.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Pros High Impact Color, High Shine, Chip-Resistant, Would Buy Again
    Rated 5 out of 5 stars
    22 seconds ago
    Beautiful color

    Good consistency, beautiful color.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
    Was this helpful?
  • JH
    Jill H.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros Chip-Resistant, High Impact Color, Would Buy Again, High Shine
    Rated 5 out of 5 stars
    4 days ago
    Love this red!

    This is the perfect holiday red!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
    Was this helpful?
  • AR
    Alicha R.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros High Shine, Would Buy Again, High Impact Color, Chip-Resistant
    Rated 5 out of 5 stars
    1 week ago
    love

    beautiful color. I've used it twice. it goes on smooth and I get at least 7 days wear.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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