Merch - Featured Products

16 products
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Illuminating Nail Concealer, perfect for brightening dull nails and concealing discoloration, featuring a black cap on a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Original Illuminating Nail Concealer—a nail brightener—against a light background. Text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
3,045
Original Illuminating Nail Concealer
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Pink Illuminating Nail Concealer with a black cap on a white background, offering an instant illuminating brightener with a subtle milky finish.
A manicured hand holds a bottle of LONDONTOWN Pink Illuminating Nail Concealer. Text reads, “Like a filter for your nails—get soft-focus perfection and a milky pink illuminated finish in one step.”.
One Step Mani
4.8
Rated 4.8 out of 5 stars
2,633
Pink Illuminating Nail Concealer
BESTSELLER
A bottle of LONDONTOWN Fresh Glow Cuticle Remover, an effective solution for dry and overgrown cuticles, featuring a black cap and a white label on a white background.
A hand with manicured nails holds a bottle of Fresh Glow Cuticle Remover by LONDONTOWN, the perfect solution for tackling overgrown cuticles, against a plain white background.
Nail Care
4.6
Rated 4.6 out of 5 stars
1,126
Fresh Glow Cuticle Remover
BESTSELLER
A bottle of LONDONTOWN's "Get Strong Nail Hardener" with a black cap, filled with blue liquid, stands against a white background—a must-have for achieving the strongest nails.
A hand holds a bottle of LONDONTOWN Get Strong Nail Hardener, with text noting stronger nails in one week and protection against chipping, splitting, and breakage for optimal nail strength.
Nail Care
4.7
Rated 4.7 out of 5 stars
993
Get Strong Nail Hardener
BESTSELLER
A pristine white background showcases a clear glass bottle with a black dropper cap, labeled "Accelerating Drying Oil by LONDONTOWN." This fast-drying manicure botanical oil blend is designed for optimal performance.
A hand holds a bottle of Accelerating Drying Oil by LONDONTOWN, showcasing its botanical oil blend for quick-drying manicures.
Nail Care
4.7
Rated 4.7 out of 5 stars
614
Accelerating Drying Oil
AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
A person applies LONDONTOWN Peptide Serum Concentrate—a pink nail serum—to their fingernails with a dropper. Text reads: “Peeling? Breaking? Over it? The answer is peptides.”.
Nail Care
4.2
Rated 4.2 out of 5 stars
146
Peptide Serum Concentrate
BESTSELLER
$124 Value
A flat lay of the LONDONTOWN Discovery Set 2.0 displays nail care essentials—polishes, lotion, cuticle oil, a nail file, and a beige zippered pouch—arranged on a light surface.
A hand with manicured nails holds a LONDONTOWN pouch filled with polishes and manicure essentials. Text highlights the Londontown Discovery Set 2.0—a complete introductory kit for the perfect at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
5,987
Londontown Discovery Set 2.0
BESTSELLER
$40 Value
The LONDONTOWN Gel-like Set features two 12 mL nail polish bottles in packaging with silver water droplets. Enjoy a gel-like finish without UV or soaking needed.
The LONDONTOWN Gel-like Set features Base Coat and Top Coat in sleek black bottles next to its packaging—achieve a salon-quality manicure at home with no UV light or soaking required.
Sets
4.7
Rated 4.7 out of 5 stars
1,473
Gel-like Set
BESTSELLER
A white container with a black lid, bearing the label "LONDONTOWN Restorative Nail Cream" in black text, promises a transformative moisturizer for dry nails.
Hands holding an open jar of LONDONTOWN Restorative Nail Cream, a transformative moisturizer for dry nails, against a white background.
Hand Care
4.8
Rated 4.8 out of 5 stars
525
Restorative Nail Cream
BESTSELLER
A glass bottle of LONDONTOWN Nourishing Cuticle Oil with pale yellow liquid, a black dropper top, and a printed label.
A hand holds a glass bottle of
Nail Care
4.8
Rated 4.8 out of 5 stars
345
Nourishing Cuticle Oil
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish.
A close-up of a person applying LONDONTOWN GelShift Top Coat to pink nails, with text instructions for an at-home UV/LED gel manicure shown on the right.
GelShift
4.1
Rated 4.1 out of 5 stars
196
GelShift Top Coat
The LONDONTOWN Mani Bright Nail Scrub, paired with a clear double-sided nail brush, provides an effective solution for stained nails.
A hand with long nails applies Mani Bright Nail Scrub by LONDONTOWN from a tube onto the fingertip. Text reads,
Nail Care
4.7
Rated 4.7 out of 5 stars
120
Mani Bright Nail Scrub
NEW
Pink rectangular box containing a LONDONTOWN Peptide Gloss Duo, featuring an award-winning Peptide Serum and a bottle of nail polish, with product descriptions and images printed on the front.
A bottle of LONDONTOWN Peptide Gloss Duo and a bottle of nail polish sit in a pool of red liquid surrounded by cranberries, with the text “Nail Loving Peptides, High-Potency Results” above.
Sets
4.1
Rated 4.1 out of 5 stars
365
Peptide Gloss Duo
$134 Value
LONDONTOWN's Most-Loved & Must-Haves Set, your perfect wardrobe essential for the holiday season, includes nail polishes, treatments, and a file, all beautifully arranged in front of the product box.
Hands hold a LONDONTOWN Most-Loved & Must-Haves Set showcasing nail polish, remover, and hand cream against a pink background—ideal for holiday season pampering.
Sets
4.7
Rated 4.7 out of 5 stars
1,479
Most-Loved & Must-Haves Set
NEW
Bottle of LONDONTOWN Bio Peptide Nail Glow in sheer red with a black cap, perfect for a glowing skin aesthetic.
A fingernail being painted with sheer pink Bio Peptide Nail Glow, featuring text about keratin integrity, resilience, and surface refinement for glowing skin.
Nail Care
3.0
Rated 3.0 out of 5 stars
2
Bio Peptide Nail Glow
$101 Value
LONDONTOWN’s Just Add Color boxed set features gloves, a buffer, nail treatments, and nail oil for a flawless manicure—everything you need for picture-perfect nails.
A person holds a boxed LONDONTOWN Just Add color manicure system, which includes nail care products, gloves, and bottles for an easy at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
2,474
Just Add Color