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A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Truly Ruby deep red shade with a black cap, shown against a white background.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
A hand with neatly manicured nails painted in LONDONTOWN’s Truly Ruby polish is shown against a dark red background.
Truly Ruby
A close-up of a LONDONTOWN Truly Ruby nail polish brush, with survey stats highlighting its shape, control, cuticle precision, and streak-free results.
A hand with neatly manicured Truly Ruby nails holds a bottle of LONDONTOWN polish against a brown background, with product features listed alongside.
A clear dropper of Truly Ruby by LONDONTOWN rests on a white surface, with text highlighting skin care benefits from chamomile, rapeseed oil, vitamin E, and the nourishing touch of carnal crimson.
Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN&
A hand with LONDONTOWN’s Truly Ruby polished nails and a silver ring holds a glass of white wine against a plain gray background.
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Truly Ruby deep red shade with a black cap, shown against a white background.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
A hand with neatly manicured nails painted in LONDONTOWN’s Truly Ruby polish is shown against a dark red background.
Truly Ruby
A close-up of a LONDONTOWN Truly Ruby nail polish brush, with survey stats highlighting its shape, control, cuticle precision, and streak-free results.
A hand with neatly manicured Truly Ruby nails holds a bottle of LONDONTOWN polish against a brown background, with product features listed alongside.
A clear dropper of Truly Ruby by LONDONTOWN rests on a white surface, with text highlighting skin care benefits from chamomile, rapeseed oil, vitamin E, and the nourishing touch of carnal crimson.
Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN&
A hand with LONDONTOWN’s Truly Ruby polished nails and a silver ring holds a glass of white wine against a plain gray background.
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
4.6
Rated 4.6 out of 5 stars
16

Truly Ruby

carnal crimson

Color: Truly Ruby
Naughty List
Nice & Icy
Truly Ruby
You're Golden
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Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.


  • Self-leveling pigment provides a plush, cushiony finish
  • Pro-contour brush makes application effortless
  • Features Londontown’s signature 21+ free formula

12ml / .4 fl oz

All Nail Types

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Acetyl Tributyl Citrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Stearalkonium Bentonite, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Tocopheryl Acetate (Vitamin E), Acrylates Copolymer, N-butyl Alcohol, Biotin, Silica, Etocrylene, Aqua (Water), Calcium Pantothenate, Diacetone Alcohol, Phosphoric Acid, Alcohol Denat., Glycerin, Propylene Glycol, Ferrous Gluconate, Phenoxyethanol, CI 73360, CI 15880, CI 77891, CI 19140, CI 15850, CI 77499, CI 77510

Truly Ruby

A synergy of high-impact color and conditioning care.

A synergy of high-impact color and conditioning care.

4.6
Rated 4.6 out of 5 stars
Based on 16 reviews
Total 5 star reviews: 13 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 0
88%would recommend this product
Ease of UseRated 4.8 on a scale of 1 to 5
Length of WearRated 4.5 on a scale of 1 to 5
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16 reviews
  • C
    Colleen
    I recommend this product
    Skin Tone Light
    Pros Conditioning, Chip-Resistant, High Impact Color, High Shine, Would Buy Again
    Rated 5 out of 5 stars
    5 days ago
    Crimson!

    This color is a darkish red with blue undertones in low light and a dazzling, bright red in the sun. Pictured here with Nice and Icy topped with Mirror Ball. Love this red for winter.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • KK
    Kathleen K.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros High Impact Color, High Shine, Would Buy Again
    Rated 5 out of 5 stars
    2 weeks ago
    Beautiful color

    This Ruby color looks perfect on my nails. I especially like that the color doesn’t go on my fingers when I use nail polish remover. Thank you for the great colors!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • BG
    Barbara G.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros Would Buy Again
    Rated 5 out of 5 stars
    18 hours ago
    Ruby Red

    So beautiful!!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • LH
    Lenore H.
    Verified Buyer
    I do not recommend this product
    Skin Tone Medium
    Pros High Impact Color
    Rated 2 out of 5 stars
    3 days ago
    Truly Ruby was missing

    I’m giving 2 stars for order of this red color that I wanted for Christmas season. I’m sure it’s a 5-star color, It wasn’t delivered with my order. Frustrated because this has happened before. Check your orders immediately if you need a color for an event so you’ll get a replacement in time. This not a review of the Truly Ruby color because I never received it!

    Ease of UseRated 3.0 on a scale of 1 to 5
    Length of WearRated 3.0 on a scale of 1 to 5
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    L Profile picture for LONDONTOWN
    LONDONTOWN
    25 seconds ago

    Thanks for sharing your experience with Truly Ruby, Lenore. We're sorry to hear that your item wasn't included with your order, especially when you were looking forward to using it for the Christmas season. Our customer service team has reached out to you via email to address your concerns and help find a solution that works better for you.

  • A
    Ann-Marie
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    I love love love this color! It’s the perfect red. Most of my polish collection is Londontown. I am concerned about ingredients that are in nail polish, but Londontown puts my mind at ease with what they put into their products!

    Highly recommended!

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