New Arrivals

104 products
NEW
The Cool Set Nail Fan - Ocean by LONDONTOWN is a handheld fan with "LONDONTOWN" printed on the front, featuring a circular grill and an on/off button on the handle—perfect for achieving shorter dry times wherever you go.
A woman in sunglasses and a black bikini holds the LONDONTOWN Cool Set Nail Fan - Ocean on a sunny beach. Text reads,
Tools
3.7
Rated 3.7 out of 5 stars
3
Cool Set Nail Fan - Ocean
Care Bears by LONDONTOWN 💛
A square glass bottle of BFF pink nail polish by LONDONTOWN, with a white cap, features Care Bears branding and an illustration of a bear in a wizard hat surrounded by stars.
A hand with natural, glossy nails holds a bottle of LONDONTOWN
Sheer Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
17
BFF
Care Bears by LONDONTOWN 💛
A clear nail polish bottle called Chasing Rainbows by LONDONTOWN features a Care Bears design with a bear and stars on the label, radiating soft hopefulness and gentle charm.
A hand with glittery nail polish holds a bottle of LONDONTOWN’s Chasing Rainbows, its iridescent shimmer and Care Bears design evoking a sense of hope against a soft pink backdrop.
Iridescent Shimmer Nail Polish
5.0
Rated 5.0 out of 5 stars
8
Chasing Rainbows
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Good Vibes Only Lakur nail polish in a warm, inviting shade features a joyful Care Bears design with a bear holding an umbrella and standing on a rainbow.
A hand holds a bottle of LONDONTOWN Good Vibes Only nail polish featuring a joyful Care Bears design, set against a warm sunlit peach and yellow gradient background.
Warm Peach Nail Polish
4.4
Rated 4.4 out of 5 stars
9
Good Vibes Only
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Sweet Dreams Lakur nail polish features a Care Bears design with a lavender purple bear, rainbow, and stars on a light purple background for a soothing, comforting vibe.
A hand with soothing lavender manicured nails holds a LONDONTOWN Sweet Dreams nail polish bottle, featuring a Care Bears design, against a pastel gradient background.
Purple Nail Polish
4.3
Rated 4.3 out of 5 stars
9
Sweet Dreams
Care Bears by LONDONTOWN 💛
LONDONTOWN's Beary Minty lakur nail polish comes in airy mint green, with Care Bears-themed packaging featuring a bear on a cloud and colorful stars, to inspire hopeful clarity.
A hand with light blue painted nails holds a matching bottle of LONDONTOWN’s Beary Minty nail polish against a pink gradient background, creating an airy sense of hopeful clarity.
Cool Green Nail Polish
4.9
Rated 4.9 out of 5 stars
7
Beary Minty
Care Bears by LONDONTOWN 💛
Care Bears Nail Decals by LONDONTOWN feature pastel Care Bears, rainbows, suns, and stars on a pastel rainbow and cloud background—making fun nail art easy for everyone.
Hand holding a package of LONDONTOWN Care Bears Nail Decals featuring colorful bears, rainbows, and stars on a pastel gradient—perfect for easy nail art enthusiasts.
Tools
4.3
Rated 4.3 out of 5 stars
3
Care Bears Nail Decals
Care Bears by LONDONTOWN 💛
The LONDONTOWN Roll & Glow Cuticle Oil - Cotton Candy Cloud comes in a blue, cylindrical, pocket-sized bottle with a white cap and Care Bears graphics showing a bear on a cloud with stars and hearts.
A hand with manicured nails holds LONDONTOWN’s Roll & Glow Cuticle Oil – Cotton Candy Cloud, featuring a Care Bears design, against a pastel gradient background.
Nail Care
5.0
Rated 5.0 out of 5 stars
12
Roll & Glow Cuticle Oil - Cotton Candy Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Glass Nail File - Wish Bear features Care Bears, stars, and clouds in pastel colors on a light purple background—ideal for effortless nail filing and smooth, damage-free nails.
A hand holds the LONDONTOWN Glass Nail File - Wish Bear, featuring pastel colors, stars, and a bear design against a soft gradient background—ideal for gentle, damage-free nail care.
Tools
4.7
Rated 4.7 out of 5 stars
15
Glass Nail File - Wish Bear
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Sheer Blue Nail Polish
4.6
Rated 4.6 out of 5 stars
140
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Sheer Pink Nail Polish
4.8
Rated 4.8 out of 5 stars
66
Dream State
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Sheer White Nail Polish
4.7
Rated 4.7 out of 5 stars
51
Milk Bath
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Mauve Shimmer Nail Polish
4.8
Rated 4.8 out of 5 stars
27
Extra Bubbles, Please
AWARD WINNER
LONDONTOWN Glow Getter Nail Luminizer, a 2026 NewBeauty Award Winner, delivers skincare for nails and an ethereal finish, displayed on a white background.
A close-up of a nail swatch brush with black, glittery Glow Getter Nail Luminizer by LONDONTOWN over clear gel. Text:
Nail Care
4.7
Rated 4.7 out of 5 stars
266
Glow Getter Nail Luminizer
BESTSELLER
$124 Value
A flat lay of the LONDONTOWN Discovery Set 2.0 displays nail care essentials—polishes, lotion, cuticle oil, a nail file, and a beige zippered pouch—arranged on a light surface.
A hand with manicured nails holds a LONDONTOWN pouch filled with polishes and manicure essentials. Text highlights the Londontown Discovery Set 2.0—a complete introductory kit for the perfect at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
5,987
Londontown Discovery Set 2.0
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish.
A close-up of a person applying LONDONTOWN GelShift Top Coat to pink nails, with text instructions for an at-home UV/LED gel manicure shown on the right.
GelShift
4.1
Rated 4.1 out of 5 stars
196
GelShift Top Coat
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation.
A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background.
Sets
4.1
Rated 4.1 out of 5 stars
282
GelShift Kit
BESTSELLER
A 28ml white tube of LONDONTOWN Strengthening Nail Cream with a silver cap is pictured on a white background. This nourishing formula helps fortify and condition nails, promoting strength and healthy growth with regular use.
Manicured hands open a can, while text highlights LONDONTOWN's Strengthening Nail Cream—a targeted daily treatment designed to fortify weak, breakage-prone nails. It's like strength training for your nails.
Nail Care
4.7
Rated 4.7 out of 5 stars
181
Strengthening Nail Cream
ULTRA-SHEER
BUILDABLE
LONDONTOWN Perfecting Nail Veil #10 is a deep burgundy polish that cares for nails while adding rich color. It features a sleek black cap and crisp white label text.
A hand with glossy, nude-colored manicured nails holds a cherry by its stem, with the text:
One Step Mani
3.4
Rated 3.4 out of 5 stars
586
Perfecting Nail Veil #10
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in the "You're Golden" holographic gold shade, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Gold Nail Polish
4.7
Rated 4.7 out of 5 stars
39
You're Golden
A bottle of LONDONTOWN's Lakur Enhanced Colour nail polish in "Naughty List," a full-bodied merlot red, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A person with dark skin displays manicured nails in LONDONTOWN’s Naughty List, a rich merlot shade, touching their lips. Text reads:
Deep Red Nail Polish
4.6
Rated 4.6 out of 5 stars
34
Naughty List
A bottle of LONDONTOWN Nice & Icy nail polish in platinum silver, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Silver Nail Polish
4.8
Rated 4.8 out of 5 stars
18
Nice & Icy
A bottle of LONDONTOWN lakur in Truly Ruby red with a black cap, labeled "Enhanced Colour," is placed next to a badge reading "2025 Cosmopolitan Loves.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
Red Nail Polish
4.6
Rated 4.6 out of 5 stars
30
Truly Ruby
A bottle of LONDONTOWN Dirty Chai Lakur Enhanced Colour nail polish in mauve spiced brown, with a "2025 Cosmopolitan Loves" badge in the top left corner.
A close-up of a hand with LONDONTOWN’s Dirty Chai spiced brown nail polish touching the lips, with text:
Warm Brown Nail Polish
4.6
Rated 4.6 out of 5 stars
99
Dirty Chai
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Affogato, a shimmering metallic brown, is shown against a white background with a Cosmopolitan Loves 2025 badge in the top left corner.
Close-up of a hand with shimmering taupe nails (shade: Affogato by LONDONTOWN) touches the face. Text:
Brown Shimmer Nail Polish
4.8
Rated 4.8 out of 5 stars
79
Affogato
A bottle of LONDONTOWN Midnight Mocha nail polish in a rich espresso shade, featuring a "2025 Cosmopolitan Loves" badge in the corner.
Close-up of a person with LONDONTOWN’s Midnight Mocha nail polish touching their face, paired with the text:
Deep Brown Nail Polish
4.7
Rated 4.7 out of 5 stars
62
Midnight Mocha
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Cold Foam shade—a light nude, whipped pearl—displaying a "2025 Cosmopolitan Loves" badge in the top left corner.
Close-up of medium to dark skin showing neatly manicured nails painted with LONDONTOWN Cold Foam, a light, shimmery polish; text reads
Cool Shimmer Nail Polish
4.7
Rated 4.7 out of 5 stars
43
Cold Foam
GEL
A bottle of LONDONTOWN Cold Foam gel color nail polish with a black cap and floral design on clear glass, featuring a whipped pearl finish for an elegant touch.
A person with light pink nail polish holds a large glass mug of frothy Cold Foam by LONDONTOWN close to their mouth, about to take a sip.
UV Gels
5.0
Rated 5.0 out of 5 stars
1
Cold Foam
GEL
A bottle of LONDONTOWN Gel Color nail polish in Affogato, featuring a black cap and floral design on the bottle labeled "Vernis en Gel" for a rich coffee-inspired look.
Close-up of a hand with natural-length nails painted in LONDONTOWN's Affogato, a shimmering metallic taupe polish, against a neutral background.
UV Gels
Affogato
GEL
A bottle of LONDONTOWN Dirty Chai gel nail polish in spiced brown, featuring a black cap and delicate floral design on the bottle.
Close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe shade.
UV Gels
Dirty Chai
GEL
A bottle of LONDONTOWN Midnight Mocha gel nail polish with a black cap and floral label design.
A hand with LONDONTOWN’s Midnight Mocha dark brown polished nails rests on coffee beans beside a glass of espresso.
UV Gels
Midnight Mocha
$101 Value
LONDONTOWN’s Just Add Color boxed set features gloves, a buffer, nail treatments, and nail oil for a flawless manicure—everything you need for picture-perfect nails.
A person holds a boxed LONDONTOWN Just Add color manicure system, which includes nail care products, gloves, and bottles for an easy at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
2,474
Just Add Color