New Arrivals

82 products
NEW
GEL
A hand displays neatly manicured nails painted with LONDONTOWN's You're Golden gel nail polish, featuring holographic gold and metallic brown shades.
A close-up of a hand with LONDONTOWN's You're Golden holographic gold shimmer nail polish touching the face, highlighting glossy lips and smooth skin.
UV Gels
You're Golden
NEW
GEL
A hand with platinum silver glitter gel polish holds a "LONDONTOWN Nice & Icy" bottle featuring a floral label, highlighting its chic, holographic shimmer.
Close-up of three dark-skinned fingers with nails painted in LONDONTOWN's Nice & Icy, a shiny platinum holographic silver polish, set against a light purple background.
UV Gels
Nice & Icy
NEW
GEL
A hand with dark red Naughty List gel nail polish by LONDONTOWN holds a matching bottle featuring a floral label design against a white background.
A person with smooth skin shows off their cheek and hand with LONDONTOWN's Naughty List—a dark red, full-bodied merlot nail polish—applied to their nails in a close-up shot.
UV Gels
5.0
Rated 5.0 out of 5 stars
1
Naughty List
NEW
GEL
A hand with Truly Ruby gel nail polish by LONDONTOWN holds a matching bottle against a white background.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
UV Gels
Truly Ruby
NEW
GEL
LONDONTOWN’s Cloud Nine gel nail polish comes in a clear bottle with a black cap, floral label, and "gel color" text, offering a dreamy periwinkle shade perfect for an elegant, soft look.
A hand with four fingers visible, featuring neatly manicured nails painted in LONDONTOWN's Cloud Nine—a dreamy periwinkle—shown against a plain background.
UV Gels
3.5
Rated 3.5 out of 5 stars
2
Cloud Nine
NEW
GEL
A bottle of LONDONTOWN Dream State gel color nail polish with a black cap, floral label, and a soft glow demi-sheer cream finish.
A hand with neatly manicured nails painted in LONDONTOWN’s Dream State, a demi-sheer cream pink, rests against a plain gray background. One finger is adorned with a thin, delicate ring.
UV Gels
Dream State
NEW
GEL
A bottle of LONDONTOWN Milk Bath gel color nail polish with a black cap and floral label, featuring a demi-sheer cream finish for an effortlessly elegant look.
A hand with neatly manicured nails painted in LONDONTOWN's Milk Bath, a light pink iridescent cream polish, wearing a gold ring on the ring finger against a neutral background.
UV Gels
Milk Bath
NEW
GEL
A bottle of LONDONTOWN gel nail polish called "Extra Bubbles, Please" with sheer pink floral designs and a black cap, labeled "Vernis en Gel.
A hand with neatly manicured nails painted in LONDONTOWN’s Extra Bubbles, Please—a shimmering mauve gold polish—is shown against a light pink background with translucent bubbles.
UV Gels
Extra Bubbles, Please
NEW
GEL
A bottle of LONDONTOWN Isla Bonita gel color nail polish with a black cap, floral label, and a shimmering molten gold hue.
A close-up of a smiling person with hands on their cheeks, showcasing nails painted in Isla Bonita by LONDONTOWN—a light, shimmering gold polish.
UV Gels
Isla Bonita
NEW
GEL
A bottle of LONDONTOWN Aegean Aqua gel color nail polish features a black cap and a label with shimmering blue floral design, evoking aquamarine tones.
A person covers their face with a beige towel, displaying neatly manicured nails painted in LONDONTOWN’s Aegean Aqua and wearing a gold ring and bracelet accented by the aquamarine shade.
UV Gels
4.0
Rated 4.0 out of 5 stars
1
Aegean Aqua
NEW
GEL
LONDONTOWN’s Room Service gel color nail polish features a black cap, floral glass design, and a creamy sea foam shade for a fresh, modern look.
A hand with natural, neatly manicured nails showcases LONDONTOWN’s Room Service on a white textured fabric, evoking the look of sheer creamy sea foam.
UV Gels
Room Service
NEW
GEL
A bottle of LONDONTOWN Citron gel color nail polish with a black cap and floral design on the clear glass bottle.
A hand holds LONDONTOWN's Citron mesh bag filled with yellow lemons, set against a soft, sheer background with sunset peach hues.
UV Gels
Citron
NEW
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Prism with pink and blue shimmer offers luminous care and an ethereal finish, shown beside a pink "2026 NewBeauty Award Winner" badge.
Nail Care
5.0
Rated 5.0 out of 5 stars
4
Glow Getter Nail Luminizer - Prism
NEW
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Diamanté with a "2026 NewBeauty Award Winner" badge in the upper left corner, offering an ethereal finish and powerful nail care.
Nail Care
Glow Getter Nail Luminizer - Diamanté
NEW
The LONDONTOWN Cool Set Nail Fan - Petal is a handheld, battery-operated pink fan with "LONDONTOWN" branding on the front, featuring a circular vent and an on/off switch on the handle—this convenient device doubles as a portable dryer to help achieve shorter dry times wherever you go.
Woman outdoors smiling while holding a small pink handheld fan; text overlay reads, “Your shortcut for rapid nail drying and shorter dry times with the Cool Set Nail Fan - Petal by LONDONTOWN.”.
Tools
Cool Set Nail Fan - Petal
NEW
The Cool Set Nail Fan - Cloud by LONDONTOWN is a portable white handheld fan featuring a circular blade guard and an on/off switch on the handle. The brand "LONDONTOWN" appears in pink on the front grill, making it a stylish choice for quickly reducing dry times wherever you go.
A woman sits on the beach, smiling at the camera while holding the LONDONTOWN Cool Set Nail Fan – Cloud. Text on image reads,
Tools
Cool Set Nail Fan - Cloud
NEW
The Cool Set Nail Fan - Ocean by LONDONTOWN is a handheld fan with "LONDONTOWN" printed on the front, featuring a circular grill and an on/off button on the handle—perfect for achieving shorter dry times wherever you go.
A woman in sunglasses and a black bikini holds the LONDONTOWN Cool Set Nail Fan - Ocean on a sunny beach. Text reads,
Tools
Cool Set Nail Fan - Ocean
NEW✨
A bottle of LONDONTOWN Perfecting Nail Veil #11 with a black cap sits on a white background—an ideal match for your favorite tinted lip balm, creating a polished and coordinated look.
One Step Mani
5.0
Rated 5.0 out of 5 stars
26
Perfecting Nail Veil #11