New Arrivals

62 products
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Nail Polish
4.0
Rated 4.0 out of 5 stars
14
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Nail Polish
5.0
Rated 5.0 out of 5 stars
2
Dream State
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Nail Polish
5.0
Rated 5.0 out of 5 stars
2
Milk Bath
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Nail Polish
Extra Bubbles, Please
NEW 🤍
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.6
Rated 4.6 out of 5 stars
219
Lavender Illuminating Nail Concealer
NEW
A bottle of Glow Getter Nail Luminizer by LONDONTOWN—a light purple shimmery polish with a black cap for an ethereal look and expert nail care.
A close-up of a nail swatch brush with black, glittery Glow Getter Nail Luminizer by LONDONTOWN over clear gel. Text:
Nail Care
4.7
Rated 4.7 out of 5 stars
193
Glow Getter Nail Luminizer
NEW
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth.
Two manicured hands show off light pink LONDONTOWN Luxe Length Nail Gloss with
Nail Care
4.5
Rated 4.5 out of 5 stars
428
Luxe Length Nail Gloss
NEW
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation.
A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background.
Sets
4.1
Rated 4.1 out of 5 stars
205
GelShift Kit
NEW
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish.
Close-up of a hand with a glossy pink mani, featuring
GelShift
4.1
Rated 4.1 out of 5 stars
150
GelShift Top Coat
NEW
BESTSELLER
A 28ml white tube of LONDONTOWN Strengthening Nail Cream with a silver cap is pictured on a white background. This nourishing formula helps fortify and condition nails, promoting strength and healthy growth with regular use.
Close-up of hands with well-groomed nails opening a soda can, showcasing the durability and resilience achieved with LONDONTOWN Strengthening Nail Cream.
Nail Care
4.8
Rated 4.8 out of 5 stars
110
Strengthening Nail Cream
Back In Stock
$124 Value
A neatly arranged collection of nail care products from the Londontown Discovery Set 2.0, featuring polishes, cuticle oil, nail files, and a chic cosmetic bag, graces the surface. This ensemble by LONDONTOWN hints at quality and style for your beauty regimen.
A hand holds a Londontown Discovery Set 2.0, showcasing nail care essentials, with the text
Sets
4.9
Rated 4.9 out of 5 stars
293
Londontown Discovery Set 2.0
NEW 🤍
$76 Value
Flat lay of the LONDONTOWN Modern Chromance Valentine’s Day Set—featuring three nail polishes, a nail file, buffer, and hand cream—arranged on a soft pink background for a romantic touch.
The LONDONTOWN Modern Chromance Valentine’s Day Set includes three nail polishes (pink glazed shade), a nail file, hand cream, and pink pouch—everything you need for self-care this Valentine’s Day.
Sets
5.0
Rated 5.0 out of 5 stars
19
Modern Chromance Valentine’s Day Set
NEW
$42 Value
The LONDONTOWN Jet Set Travel Nail Kit includes mini lacquer remover pads, a nail file, and two travel-size polishes, all in a purple zip pouch—ideal for stylish nails on the go.
The Jet Set Travel Nail Kit by LONDONTOWN includes remover pads, a nail file, two mini polishes, and a branded pouch—ideal for on-the-go manis—shown against a purple background.
Sets
4.8
Rated 4.8 out of 5 stars
13
Jet Set Travel Nail Kit
ULTRA-SHEER
NEW 🍒
BUILDABLE
LONDONTOWN Perfecting Nail Veil #10 is a deep burgundy polish that cares for nails while adding rich color. It features a sleek black cap and crisp white label text.
A hand with glossy, nude-colored manicured nails holds a cherry by its stem, with the text:
One Step Mani
3.4
Rated 3.4 out of 5 stars
526
Perfecting Nail Veil #10
NEW
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in the "You're Golden" holographic gold shade, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Nail Polish
4.7
Rated 4.7 out of 5 stars
37
You're Golden
NEW
A bottle of LONDONTOWN's Lakur Enhanced Colour nail polish in "Naughty List," a full-bodied merlot red, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A person with dark skin displays manicured nails in LONDONTOWN’s Naughty List, a rich merlot shade, touching their lips. Text reads:
Nail Polish
4.6
Rated 4.6 out of 5 stars
28
Naughty List
NEW
A bottle of LONDONTOWN Nice & Icy nail polish in platinum silver, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Nail Polish
4.8
Rated 4.8 out of 5 stars
15
Nice & Icy
NEW
A bottle of LONDONTOWN lakur in Truly Ruby red with a black cap, labeled "Enhanced Colour," is placed next to a badge reading "2025 Cosmopolitan Loves.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
Nail Polish
4.7
Rated 4.7 out of 5 stars
20
Truly Ruby
The LONDONTOWN Conceal + Go: Holiday Edition includes two 12mL bottles—Illuminating Nail Concealer and Gel Genius Top Coat—in festive packaging for naturally perfect nails.
Someone holds a LONDONTOWN Conceal + Go: Holiday Edition nail care set with two bottles in festive packaging—perfect for naturally flawless nails.
Sets
4.7
Rated 4.7 out of 5 stars
3,930
Conceal + Go: Holiday Edition
The LONDONTOWN Conceal + Go - Pink: Holiday Edition is a boxed set with two 12 mL bottles—Illuminating Nail Concealer and Gel Genius Top Coat—for instantly flawless, natural-looking nails.
A hand holds LONDONTOWN’s Conceal + Go - Pink: Holiday Edition, a festive nail polish set for naturally perfect nails.
Sets
4.8
Rated 4.8 out of 5 stars
3,692
Conceal + Go - Pink: Holiday Edition
NEW
A bottle of LONDONTOWN Dirty Chai Lakur Enhanced Colour nail polish in mauve spiced brown, with a "2025 Cosmopolitan Loves" badge in the top left corner.
A close-up of a hand with LONDONTOWN’s Dirty Chai spiced brown nail polish touching the lips, with text:
Nail Polish
4.6
Rated 4.6 out of 5 stars
82
Dirty Chai
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Affogato, a shimmering metallic brown, is shown against a white background with a Cosmopolitan Loves 2025 badge in the top left corner.
Close-up of a person’s hand with neatly manicured taupe nails in the shimmering java shade “Affogato” by LONDONTOWN touching their face, with the text: “A synergy of high-impact color & conditioning care.”.
Nail Polish
4.8
Rated 4.8 out of 5 stars
71
Affogato
NEW
A bottle of LONDONTOWN Midnight Mocha nail polish in a rich espresso shade, featuring a "2025 Cosmopolitan Loves" badge in the corner.
Close-up of a person with LONDONTOWN’s Midnight Mocha nail polish touching their face, paired with the text:
Nail Polish
4.8
Rated 4.8 out of 5 stars
54
Midnight Mocha
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Cold Foam shade—a light nude, whipped pearl—displaying a "2025 Cosmopolitan Loves" badge in the top left corner.
Close-up of medium to dark skin showing neatly manicured nails painted with LONDONTOWN Cold Foam, a light, shimmery polish; text reads
Nail Polish
4.7
Rated 4.7 out of 5 stars
36
Cold Foam
NEW
GEL
A bottle of LONDONTOWN Cold Foam gel color nail polish with a black cap and floral design on clear glass, featuring a whipped pearl finish for an elegant touch.
A person with light pink nail polish holds a large glass mug of frothy Cold Foam by LONDONTOWN close to their mouth, about to take a sip.
UV Gels
Cold Foam
NEW
GEL
A bottle of LONDONTOWN Gel Color nail polish in Affogato, featuring a black cap and floral design on the bottle labeled "Vernis en Gel" for a rich coffee-inspired look.
Close-up of a hand with natural-length nails painted in LONDONTOWN's Affogato, a shimmering metallic taupe polish, against a neutral background.
UV Gels
Affogato
NEW
GEL
A bottle of LONDONTOWN Dirty Chai gel nail polish in spiced brown, featuring a black cap and delicate floral design on the bottle.
Close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe shade.
UV Gels
Dirty Chai
NEW
GEL
A bottle of LONDONTOWN Midnight Mocha gel nail polish with a black cap and floral label design.
A hand with LONDONTOWN’s Midnight Mocha dark brown polished nails rests on coffee beans beside a glass of espresso.
UV Gels
Midnight Mocha
NEW
$101 Value
LONDONTOWN’s Just Add Color boxed set features gloves, a buffer, nail treatments, and nail oil for a flawless manicure—everything you need for picture-perfect nails.
A person holds a boxed LONDONTOWN Just Add color manicure system, which includes nail care products, gloves, and bottles for an easy at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
2,123
Just Add Color
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Strawberry Milk, a sweet milky pink, with a “2025 Cosmopolitan Loves” badge in the top left corner.
Two hands—one with dark skin, one with light—showcase manicured nails painted in LONDONTOWN's Strawberry Milk shade, each holding a sweet red popsicle against a light blue background.
Nail Polish
3.5
Rated 3.5 out of 5 stars
101
Strawberry Milk
NEW
A bottle of LONDONTOWN Double Scoop Lakur nail polish in creamy white, with a "2025 Cosmopolitan Loves" badge in the top left corner, shown on a white background.
A hand with sheer manicured nails holds LONDONTOWN's Double Scoop—a pink cup of creamy ice cream topped with raspberries and chocolate sauce—as a fork lifts a raspberry.
Nail Polish
4.5
Rated 4.5 out of 5 stars
78
Double Scoop
NEW
A glass bottle of LONDONTOWN Maraschino Cherry nail polish with a black cap and "Enhanced Colour by Londontown" on the front label.
A hand with nails painted in LONDONTOWN's Maraschino Cherry shade delicately holds a cherry by its stem between two fingers against a light blue background.
Nail Polish
4.5
Rated 4.5 out of 5 stars
52
Maraschino Cherry