The simple answer? As often as you need—but at least once a day. (We treat lip balm no differently than we do our cuticle oils and will always keep one of each on hand whenever the need to apply arises.)
Why Lip Balm Matters
Your lips are incredibly delicate and because they lack oil glands, they’re prone to dryness and chapping. Couple that with sun exposure, talking, inadvertently licking your lips, eating, drinking, and everything in between and you’re bound to experience discomfort at some point in the day.
This is where lip balms come in to save the day to replenish depleted hydration levels. They work as a shield too, adding a layer of protection against harsh environmental factors (like the cold and wind)—helping to prevent moisture loss throughout the day.
Use a treatment like Smoothing Lip Balm and you’ll work in additional benefits beyond basic moisturization. This formula contains a conditioning blend of botanical oils, Shea Butter, and Hyaluronic Acid to visibly repair lips for a soft and plump, healthy look.
When You Should Be Applying Lip Balm
1. As Needed: It’s personal, truly, and depends on your lips' condition and where you are. If your lips feel dry, tight, or chapped, that's your cue to reach for your lip balm. Apply it as often as necessary not just for comfort, but to prevent them from cracking or chapping.
2. Morning & Night: At the very least, think of lip care as a pivotal part of your skincare routine. Twice daily can help keep your lips hydrated and protected.
3. Before Sun Exposure: If you're headed out, especially during hot summer days or in winter (especially for skiing or snowboarding trips where sun exposure is intense), apply a lip balm before following with an SPF formula to properly protect your lips.
4. Pre-Lipstick: Before applying lipstick or lip gloss, start with a light layer of lip balm. This not only acts as a primer but also prevents your lip look from flaking or drying out over time.
5. Post-Exfoliation: Always! After exfoliating your lips (by gently removing the dead skin with a lip scrub or soft, dampened toothbrush), applying a generous layer of lip balm can help lock in moisture and keep your lips soft.
6. In Dry Environments: If you live in a dry or cold climate, you’ll likely find it necessary to apply lip balm more frequently to combat the effects of dry air.
7. On the Plane: Recycled cabin air can be incredibly dehydrating, so keep your lip balm in your carry-on for easy re-application as needed throughout your flight.