Although we’re based in the U.S., our name pays homage to our founder’s inspiration—which began in a small flower garden in Radlett, England. (You can read more about our story here.) We wanted to create a beauty destination for clean, luxurious beauty, so here we are. Welcome!
We believe in creating clean beauty thoughtfully, which means that what goes into our formulas is just as important as what we keep out of them. Since Londontown’s inception, we’ve always formulated our lakurs without the top toxic ingredients found in most nail polishes—and to this day, we’re proud to set the standard in effective nail color that’s truly, irrevocably clean.
All of our products are powered by botanicals or infused with our proprietary Florium Complex to help care for skin and nails, skin deep. Our nail, hand, and skin care lines embody the same commitment to clean, effective formulas. We keep it real—and simple.
kur® our hand and nail care system; you’ll find products from top coats to restorative nail creams.
lakur is our nail color line. It’s a play on “lacquer” with an emphasis on “kur®” because every polish is infused with Florium Complex, our proprietary botanical oil blend designed to promote healthier, stronger-looking nails.
Florium Complex is the heart of Londontown: it’s our proprietary blend of botanicals and antioxidant-enriched flower oils designed to help fortify nails, maximize wear time of polishes, and condition nails or skin with every application. In fact, this very formula has been passed down for three generations; it was what inspired the creation of Londontown.
Here’s what’s inside Florium Complex:
You can learn more about Florium Complex here.
We’re so happy to hear that! Please fill out this application if you’re reaching out on behalf of a nail salon or are a nail professional requesting wholesale pricing.
If you’re a retailer interested in carrying Londontown, please e-mail us at sales@londontownusa.com. We’re excited to chat with you!
Oh no! We're sorry for the inconvenience!
Please email our customer service team at info@londontownusa.com within 10 business days of receiving your items with a picture of the items received & your order number.
We will get back to you within 2-3 business days!
Only one discount can be applied at checkout. Please choose the Londontown promo code you’d like to use more.
It’s a program that rewards loyalty: every time you shop on LondontownUSA.com, you earn points to use toward exclusive promotions, coupons, and free products!
To sign up, create an account with us. Make sure you sign in and use the same e-mail address every time you make a purchase. You’ll earn one point for every dollar spent (before shipping and taxes) and can earn even more by sharing your exclusive link. Learn more about our rewards program here.
We love a discount too, but unfortunately, we aren’t able to adjust or change orders after they’ve been placed. Please reach out to us at info@londontownusa.com if you have any additional questions.
AfterPay as an alternative payment method that allows you to shop now and pay through installments later. If you have an AfterPay account, you can select “Installments with AfterPay” at checkout and pay for your purchase over four equal payments. Please note that AfterPay only applies to overs over $40.
To cancel your order, you must contact us within 15 minutes of placing the order. Please e-mail info@londontownusa.com with your order number and reason for cancellation.
Within the first 15 minutes, we’re able to immediately cancel and refund orders placed during business hours. (Business days do not include weekends or holidays, and operating hours are from Monday through Friday, 9AM to 4PM EST.) After 15 minutes, we’ll help you find an alternative solution.
Londontown currently ships to all 50 states and Canada. Longer delivery times may be expected when shipping to Hawaii, Alaska, and Puerto Rico.
US Orders:
Canadian Orders:
Please note that all orders placed within the continental U.S. over $50 and in Canada over $60 (after any promo codes or discounts have been applied) qualify for free standard shipping.
Yes, we do! All orders placed within the continental U.S. over $50 and in Canada over $60 (after any promo codes or discounts have been applied) qualify for free shipping. Happy shopping!
The carrier typically takes 24 to 48 hours to update your package’s shipment status. If your tracking information still hasn’t appeared or isn’t working, please e-mail us at info@londontownusa.com so we can help you out.
We’re so sorry about that! Please e-mail us at info@londontownusa.com with your order number so we can help you ASAP. In the meantime, please check with your neighbors to see if your package was misdelivered—and call your local postal service/carrier for help on locating your missing order.
Once an order is shipped, it's in the safe hands of a carrier (USPS, UPS or FedEx). Once the carrier has your package, there is nothing we can do on our end. We suggest contacting the carrier in regards to your package.
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Before contacting us via phone, we highly suggest surfing our FAQ as many of your questions are answered here.
If you can’t find what you’re looking for or need help regarding your order, our Customer Care team will be more than happy to assist you!
You can reach us from Monday - Friday from 8am - 8pm EST at +1 888-507-8724.
We’re so sorry that you didn’t love your Londontown order as much as we hoped you would! Please e-mail us at info@londontownusa.com with your order number (which can be found in your order confirmation e-mail) and the product(s) you’d like to return; we’ll take care of everything from there.
At this time, we cannot make exchanges. However, we’re happy to accept returns for any unopened and unused products! Please see our return policy below to see what we’re able to accept.
We want you to love your Londontown products as much as we do, which is why our customer service team is here to answer any questions you might have. E-mail us anytime you need help or want tips on how to achieve the best possible results.
If you’re still not 100% satisfied with your purchase, you can start the return process within 30 days of your order delivery date. We accept unused products in their original condition. Simply email us at info@londontown.com to get started!We are committed to assisting you with your purchasing decisions. Please reach out if you have any questions before you purchase or after your products are received. If there is a problem with an order that you have received, we encourage you to reach out to our team, we are happy to assist.We’ll issue your refund 3-7 days business days after receiving your return package. Please allow additional time for your bank to make your funds available; credit card refunds typically take 5-10 business days to appear on your statement.
We’re so sorry about that! If you received a product different from the one that you ordered, please contact us at info@londontownusa.com and we’ll make sure you get what you’re supposed to.
Make sure you sign up for our e-mail newsletter so you’re notified every time we’re running a special offer! If you’re new to Londontown, you’ll receive an e-mail with a special welcome message.
At checkout, you’ll see a list of all the products in your cart, and below that is a box labeled “Discount.” Enter your promo code and if it’s valid, it’ll automatically apply to the qualifying products. Please note that most discounts do not apply to our gel products or sale items.
Free shipping applies to orders that total to $50 within the continental U.S. or to $60 in Canada after a discount code has been used.
Promo codes do not apply to our gel collection because they’re sold at professional pricing.
Yes, they are! To learn about what goes into our products, check out our About Us page or e-mail us at info@londontownusa.com. We’re happy to help you with any questions about our formulations and the ingredients we use.
Our Fortifying Ridge Filler and Nail Hardener & Base Coat are both base coats that should not be applied on top of each other.
Instead, we suggest alternating nails that have ridges with our Fortifying Ridge Filler and using our Nail Hardener & Base Coat for any nails that do not require a ridge filler.
Our lakurs and kur® line are manufactured by Londontown Inc. in the U.S.A.
Our Nail Hardener & Base Coat is a perfect pairing with our Protective Top Coat while our Gel Genius Base Coat is a perfect pairing with our Gel Genius Top Coat.
The Nail Hardener & Base Coat helps to strengthen nails and prevent splitting while our Gel Genius Base Coat will help to prolong a gel-like wear.
Lakurs are nail polishes that come in high impact colors in multiple finishes and are infused with Florium Complex. Use them with a base and top coat.
Illuminating Nail Concealer has a sheer, milky finish and light reflecting particles to blur imperfections, combat yellowing, brighten and conceal. No base or top coat needed.
Nail Veils are ultra-sheer tints that soften imperfections and condition nails. No base or top coat needed.
Think of lakurs like a light linen trouser on summer skin: they’re light, airy, and catch every hint of a breeze. Or like a contact lens, even! Our formulas allow oxygen and hydration to pass through, promoting breathability for healthier, stronger nails. Healthier nail beds help with less chipping, less yellowing, less peeling, and longer-lasting manicures—which means you never have to go bare to breathe.
For your best manicure or pedicure yet, here’s what we recommend:
1. Start off with clean nails. We recommend cleaning off your nail plate with Strengthening Lacquer Remover to remove any oil, residue, or leftover polish.
2. Apply a base coat of your choice.
3. Once your base coat is completely dry, apply a thin, even coat of lakur to each nail. If you’d like, follow with a second coat once the first layer has dried. Make sure to cap the edge by swiping across after painting or making sure to pull the lakur brush over the edge, ensuring full coverage. (This method helps prevent chipping and tip wear!)
4. Lock everything in with a top coat of your choice. Again, make sure to cap the edge of each nail for maximum wear.
5. Once your nails are completely dry, apply a few drops of Nourishing Cuticle Oil to each nail. Or, if you’re in a pinch, apply Accelerating Drying Oil to help speed up drying time while giving your nails a nourishing treat.
To help further prolong your manicure/pedicure while caring for your nails, we recommend adding the following steps to your evening routine:
LondonTip: Re-apply a thin layer of your preferred top coat to each nail every few days or as needed. Once your nails have completely dried, apply Restorative Nail Cream or Nourishing Cuticle Oil to each nail to replenish and revive.
Finish off with an application of 2-in-1 Hand & Nail Treatment to give your hands the ultimate TLC.
We want to make sure you get the most out of your lakurs, Illuminating Nail Concealers, Perfecting Nail Veils, base and top coats.
Use these tips to help prevent your polishes from thickening:
WHAT DO I DO WHEN MY POLISH HAS THICKENED?
To restore thickened lakur Add 2-3 drops of Lacquer Refresh Nail Polish Thinner directly into nail polish bottle. Shake gently to mix, then check the consistency of the lacquer. Add 1-2 drops more if needed.
We’re so sorry about that! It’s taking our production team a little longer than planned to swap out the original brushes for our newer one, but rest assured: they’re working around the clock to make it happen.
In the meantime, we’d love to send you as many new brushes as you need. Please e-mail info@londontownusa.com with your order number, full name, and address so we can send you complimentary brushes.
Our lakur line is a regular nail polish that delivers gel-like wear and shine, but does not require a UV/LED light to cure.
Our gel collection, however, does require a UV/LED light to dry. Because our gel colors are made for professional use, we recommend taking Londontown gel colors to your local salon for application by a trained nail technician.
