LONDONTOWN's story began in my family's small flower garden in Radlett, England. In a quest to find a solution to hydrate hands and nails, my family hand-picked and blended flower oils and botanicals to create a healing remedy that restores moisture and ensures protection from the crisp, dry English air.
Years later, while pregnant and in search of a safe and effective way to restore nail damage, I recalled our cherished family recipe and implemented it into a nail care routine. After trying countless products without success, I put the botanical formula to the test and was amazed at the results! Almost immediately, I saw my nails transform into visibly harder, longer and stronger looking nails! At that moment, I knew I had to share our natural family formula with the men and women, who like me are in search of a thoughtful and holistic approach to nail care.
With a modern sophisticated concept in mind, I combined nail science with the restorative properties of Britain's rapeseed flower oil, evening primrose oil, chamomile, cucumber and other essential vitamins to bring you LONDONTOWN. A U.S. brand whose name pays tribute to the my family's small flower garden and delivers products that go beyond the surface and provide care to the entire nail. Our family remedy, now known as Florium Complex, is infused into both kur, our luxe nail care system, and lakur, our superior nail color collection. Florium Complex' exclusive blend of vitamins and botanical oils restores, hydrates and strengthen nails from within, improving nail quality and manicure length with every application.