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WE ARE a women-owned, family-run business based in the U.S.-even though our story started across the pond.
WE CREATE products that are free of all the things you don't want, and full of the things you do and formulas that leave nails and skin looking lustrous, healthy, and better than before.
WE PROMISE to deliver forward thinking formulas with unparalleled results using carefully curated clean ingredients that you never have to question.
OUR MISSION: Clean should look just as good as it feels. At Londontown beauty is skin deep, and clean is always done effectively, effortlessly, thoughtfully.