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Whether you're attending a parade or party to celebrate St. Patrick's Day, getting dressed up is the best part of the holiday. No need to scramble looking for shades that look great against your complexion. We've gathered the five best polishes that will make you think of green nails in a new light. Aces High ($16) If you're seeking a delicate, mint green - look no further. Aces High is a soft, pastel that will have you craving Mint Chocolate Chip ice cream. Star Moss ($16) Everyone needs an army green shade in their collection and Star Moss delivers with...

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The importance of a top coat is stressed to lock in and protect a manicure. What isn't a popular topic - is the necessity for a base coat. Base coats are imperative when applying nail polish because of the endless benefits. Preventing and lessening stains, extending color wear, and strengthening nails are among the top reasons to never skip this step. Gel Genius Base Coat ($20) Londontown's Gel Genius Base Coat provides a nourishing foundation that adheres to lakur to prolong the life of any manicure. This base coat forms a strong barrier to prevent breakage while hydrating nails. Gel Genius...

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Glow before you go with Londontown's 2-in-1 Hand & Nail Serum! This one-pump wonder instantly evens the appearance of skin tone to reveal radiant and glowing hands, all while protecting nails. The silky feel and delicious scent will have you constantly reaching for more! 2-in-1 Hand & Nail Serum ($38)   Contains: Coconut Alkalines: to deliver intense hydration and smoothing with a non-greasy feel Shea Butter: for the fatty acids that help strengthen nails and cuticles Hydrolyzed Keratin: to protect from free radicals and prevents signs of aging This formula's combination of luxurious emollients, antioxidants, and peptides fight dryness and...

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Ready for Spring? If you weren't - you are now! Londontown is back with the fresh new lakurs for Spring. Comprised of four must-have pastels, the names are even cuter than the outfits to match them with. Infused with botanicals, the formula nourishes while providing gel-like long lasting wear with a high shine finish. All lakurs are florium-infused, cruelty-free, gluten-free, 9-free, and vegan. Afternoon Tea ($16) Dainty Daze ($16) Lemonade Pop ($16) Peach Please ($16)

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Pantone has released the long anticipated 2019 color of the year...Living Coral. Also known as Pantone 16-1546, this soft warm shade is predicted to influence the best trends of 2019. Pantone While adding coral accents to home decor, clothing, and personal accessories are the first ways to adapt to this trend, there is one often overlooked avenue. Nail Polish! Royal Wedding ($16) Londontown's Royal Wedding is the perfect coral creme lakur to rock this color of the year in a fashionable yet unique way. Prime nails with Nail Hardener & Base Coat and finish with Gel Genius Top Coat for...

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It's never too early to set trends for the new year - especially when your name is Kendall Jenner. With 102 million followers, the young model sported a neon green look for New Years that immediately sparked conversation. @kendalljenner While many are on the hunt for neon green tops, earrings, and eyeliner, there's another way to keep up with the ever-changing trends: paint your nails! Electric Avenue ($16) If you're looking to strut a bright neon green on your paws, Londontown's Electric Avenue is just what you need. This creme lakur goes on smooth and nourishes nails during wear. Pair...

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Londontown's Restorative Nail Cream is featured as an award-winner in the Winter 2018 issue of Spa & Wellness MexiCaribe Magazine. The seasonal publication for Mexico, the Caribbean, and Latin America award Restorative Nail Cream as the Nail Product of 2018. Restorative Nail Cream ($25) This nutrient-rich nail cream replenishes deteriorated protein and balances oils after harsh treatments like acrylic and gel applications. This non-greasy formula is gluten-free, cruelty-free, and paraben-free.

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You know how the saying goes, "New Year, New Me!" It's 2019 - time for a fresh start, a new beginning - and trying new things. This includes stepping out of your comfort zone with nail polish shades. Yes. You heard me. Change up your mani game. I know - it's hard. You walk into the salon or store to pick a new color. For some reason, you keep finding yourself in this rut of the same shades. That's where we come in. We've listed 5 shades to switch up your style and when you're ready, give them a try....

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You've been planning your outfit for the New Year's Eve party for over a week. The final and seemingly most important decision of 2018...your nail color to bring in the New Year! There are so many factors to consider: What am I wearing? Will my nails match my outfit? Glitter, shine, or matte? Nude or vibrant? We know the struggle and are here to help! We've gathered 3 styles that are guaranteed to turn heads and ring in the New Year right. The Neutral Sparkle Base Color: Chimes of the CityGlitter: BritanniaSo your outfit is fabulous and all you need...

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You don’t apply makeup before primer so why are you applying polish without a base coat? Base coats are formulated to help polishes apply smoothly and adhere to your bare nail. They're essential to creating that flawless base you deserve. Londontown’s Nail Hardener & Base Coat will prime, prep & harden your nails for the perfect long-lasting mani!  

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Because finding the perfect gift is easy...right? WRONG! Don't Worry, that's why we're here. We've listed some ideas for presents that are guaranteed to satisfy the hardest to shop for. 1. For the friend who paints her nails too close to bed time: Instant Smudge Fix ($14) Bye-bye sheet lines, imprints, smudges, and dents! Worry no more with Londontown's Instant Smudge Fix.  You can swipe your way to victory against imprints and smudges with this nifty necessity. Simply brush over any imperfection and BOOM! fixed.   2. For the friend that's always busy: Accelerating Drying Oil ($18) Who has time...

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The last worry you should ever have on your mind is a chipped mani - so overrated! Don't worry! We've got you covered on how to keep that mani looking fresh for at least 7 days. Base it with a Nail Hardener & Base Coat to create a stronger canvas preventing nail splitting. 2. Reinforce nail strength and durability with a long-lasting, high-shine polish. 3. Top it off with a chip resistant top coat Already smudged out? Try an Instant Smudge Fix to instantly remove any dent, knick or smudge. Londontown's smudge fix will bring any smudge, dent or knick...

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This summer you've been avoiding flaky skin with sunscreen. But wait, how do you avoid flaky polish? Reapply Londontown's award winning Gel Genius Top Coat on a daily! Like sunscreen your top coat should be reapplied on a daily. Reduce chips & extend shine with Londontown's Gel Genius Top Coat.  

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What girl doesn't appreciate an extra shine on her fingers? These simple, easy tips will help to boost the shine & add that wow factor! 1. File your nails in one direction with a glass nail file. Londontown's Glass Nail file is better for filing for a more gentle touch on nails & it helps prevent splitting. 2. Top your mani with a gel-like top coat without the harmful UV rays! Our Gel Genius Top Coat is sunlight cured & extends the life & and shine of your mani without gel damage. Apply on a daily for an extended wear....

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 This Fall, choose a lakur that does more than just color. Infused with botanicals, each LONDONTOWN polish is infused with hydrating ingredients to deeply nourish & color!   Dare to try a 10-day, chip-free lakur?     Our new fall collection is the same great botanically infused formula with a brand NEW brush that allows for easier application & minimizes streaking.   Think of nail brushes like your foundation brush. Each foundation brush or sponge applies differently & so do nail brushes! Our new brush will help to build fuller coverage in just one stroke!   This Fall take your pick on...

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The underlying issue of brittle, weak nails is lack of moisture. Keeping your nails & hands hydrated helps to prevent splitting. Why are your nails splitting or weak? 1. You don't apply cuticle oil on a daily! LT Tip: Use a drop of Nourishing Cuticle Oil in the AM or PM on a daily as part of your skincare routine. 2. You don't wear gloves when washing dishes LT Tip: Wear gloves. If that's really not an option for you, after washing dishes with bare hands, opt for a restoring nail cream like Londontown's Restorative Nail Cream to add moisture...

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LONDONTOWN kur products are the perfect nail treatments for rough, dry hands both men and women! Here's 4 easy steps on how a man can MANicure:   Step 1: File your nails down to your liking with a Londontown Glass Nail File or Emery Board   Step 2: Give your cuticles a glow & remove any excess cuticle skin with Londontown's gentle but effective, Fresh Glow Cuticle Remover   Step 3: Fill in imperfections with Londontown's Fortifying Ridge Filler. Say goodbye to uneven nails!   Step 4: Apply Londontown's Nourishing Cuticle Oil to bring your dry nails back to life!          

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With 80+ lakurs it's hard to pick a favorite! Currently trending on Instagram? Briolette. This gorgeous summer shade is an iridescent lavender perfect for any outfit! Here's two of our favorite girls rocking Briolette! @karalovescoco @constantlypolished How to Apply: 1. Wipe down your nails with our Strengthening Non-Acetone Remover to remove any dirt and oil from your nails 2. Swipe on one coat of Nail Hardener & Base Coat 2. Apply two coats of Briolette. Wait until dried. 3. Finish with Gel Genius Top Coat, Protective Matte Coat or Protective Top Coat   Apply our top coat every day for a 10 day chip-free mani!

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Thin, ridged nails can be caused by more than just a damaging nail service; it can be anything from your diet to genetics! Luckily, we have just what you need for strong, but smooth and soft to the touch nails.   Here are 3 Easy Ways to Smooth Out Your Nails:   1. Stop Buffing!     Use Londontown's Fortifying Ridge Filler for an instant and visible transformation. This will fill in ridges and blur imperfections for a perfect canvas. Use before color or on its own for a natural matte finish.   2. Upgrade your Nail File!   Try Londontown's Glass Nail File to achieve...

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Have you ever experienced a Dry Manicure? At Londontown were all about nourishing nails and absolutely love the idea of a no-soak mani. Although this method has been used for years and dipping your hands in a bowl may seem more luxurious the true purpose is just to soften the cuticle. Londontown has a few tricks up their sleeve that'll help you achieve a perfect mani and still feel luxurious without soaking your hands!   Instead of softening the cuticle using water why not use a blend of ultra luxe emollients and exfoliates that will gently remove excess cuticle while...

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Your nails are made up of keratin layers that bind together. When over exposed to water and acetone, the nail will crack & split. The key to less breakage and brittleness? Hydration! Put simply, when you have strong, dry nails they're more likely to crack. However strong, hydrated nails are flexible and won't break, they'll bend. Here's 3 easy steps for stronger, flexible nails!   1. Use a non-acetone remover to remove polish like Londontown's Strengthening Lacquer Remover! Formulated without acetone & with essential nutrients, like rapeseed oil, garlic extract and more!   2. Keep your nails strong with a base...

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