I would give Londontown a 4 out of 5. The one time I did experience a customer service issue with. It receiving and order, I felt dismissed and the persons helping me were not helpful nor did it seem like they cared. The response was basically, it's not our problem once it leaves our hands, follow up with the mail. While I understand you can't control the mail, Londontown picked the carrier. I would have paid for UPS or even FedEx to ensure my package got to me. For what I pay for this nail polish, I expect much better customer service.