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The importance of a top coat is stressed to lock in and protect a manicure. What isn't a popular topic - is the necessity for a base coat. Base coats are imperative when applying nail polish because of the endless benefits. Preventing and lessening stains, extending color wear, and strengthening nails are among the top reasons to never skip this step. Londontown's Gel Genius Base Coat provides a nourishing foundation that adheres to lakur to prolong the life of any manicure. This base coat forms a strong barrier to prevent breakage while hydrating nails. Finish with Gel Genius Top Coat for a plush, gel-like...

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Imagine walking out of a salon with a fresh manicure. You reach into your purse to grab your phone to take the perfect mani selfie when you notice a small knick on your nail.    Chipped manicures are literally the worst! WAIT. What if we could instantly fix that chip, dent or knick? While a no chip manicure is possible, if you're noticing chips from a fresh mani & you can't deal, we've got the perfect solution for you!   This Instant Smudge Fix instantly revives your manicure to its original form.  Already sumdged out? Try an Instant Smudge Fix to...

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Indulge in a DIY at home manicure that will feel as luxurious as a salon manicure. Raise your hand if you too are obsessed with the idea of a no-soak manicure! While most salons typically utilize the method of dipping your hands in a water bowl, soak-free manicures are just as luxurious! Instead of using water to soften cuticles, the best cuticle remover acts like a cuticle softener that gently melts away cuticles! Complete your at-home manicure with a hydrating hand mask that also acts as a cuticle cream. Let your working hands take a break and add a pair...

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Did you know your nails are made up of keratin layers that bind together? When over exposed to water and acetone, nails crack and split. The key to less breakage and brittleness? Hydration! Strong, dry nails are more likely to crack. However strong, hydrated nails are flexible and won't break, they'll bend. Let's upgrade your nail strengthener, with products that don't just add a layer over brittle nail but treat deep within! Here's three easy steps to create stronger more flexible nails: Step 1: Remove & Strengthen Use a nail polish remover without acetone like Londontown's  Strengthening Lacquer Remover!  Infused...

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Are you experiencing ridges in fingernails? If you're still trying to find natural remedies to reduce ridges, we're here to help!  While ridges in nails can be quite embarrassing, it can be caused by several reasons from a damaging nail service or your diet and even your genetics! Here's a few solutions to reduce ridges over time.  Quality over quantity is key when it comes to nail care. We're talking nail files. Yes, while emery boards are easy to use and achieve the appearance you seek, a glass nail file is softer on your nails and seals each layer together...

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