New Arrivals

91 products
ALL THE TREATS 🎀
The LONDONTOWN Sweet Essentials Bag Set features a pink hair clip, cupcake keychain, striped pouch, two nail polishes, and a white box with pink stripes—making it the perfect sweet collection for any dessert set lover.
Magnolia Bakery x LONDONTOWN
Sweet Essentials Bag Set
JUST BAKED 🧁
A bottle of rich, deep burgundy nail polish labeled “Red Velvet by LONDONTOWN” stands upright on a white background with a shadow to the right.
A hand with short, neatly manicured nails painted in LONDONTOWN’s Red Velvet, a decadent deep burgundy polish, wearing a thin silver ring on the ring finger, set against a plain gray background.
Magnolia Bakery x LONDONTOWN
Red Velvet
JUST BAKED 🧁
A rectangular bottle of rich chocolate brown nail polish labeled “LONDONTOWN Double Fudge” stands upright against a white background.
A hand holds a bottle of LONDONTOWN nail polish in the shade “Double Fudge”; the thumbnail is painted with the same rich chocolate brown color.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
1
Double Fudge
JUST BAKED 🧁
A bottle of sheer, mellow yellow nail polish labeled “Banana Pudding by LONDONTOWN” against a white background with a shadow.
A hand adorned with a gold ring holds a square bottle of LONDONTOWN nail polish in the shade “Banana Pudding.” The person’s nails are painted in the same mellow yellow hue as the polish, displaying a sheer, sunlit finish.
Magnolia Bakery x LONDONTOWN
5.0
Rated 5.0 out of 5 stars
1
Banana Pudding
JUST BAKED 🧁
A clear glass bottle of pastel pink glitter nail polish labeled “LONDONTOWN Confetti Cake” with a white rectangular cap, photographed on a white background.
A close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Confetti Cake—a glossy, sweet pink polish with fine shimmer.
Magnolia Bakery x LONDONTOWN
4.3
Rated 4.3 out of 5 stars
4
Confetti Cake
NEW✨
A bottle of LONDONTOWN Perfecting Nail Veil #11 with a black cap sits on a white background—an ideal match for your favorite tinted lip balm, creating a polished and coordinated look.
One Step Mani
4.7
Rated 4.7 out of 5 stars
94
Perfecting Nail Veil #11
NEW ❤️
A 10 mL clear pink bottle with a dropper cap, labeled “LONDONTOWN Peptide Serum Concentrate,” containing an advanced nail and cuticle serum formulated to support repair and recovery.
Nail Care
4.1
Rated 4.1 out of 5 stars
399
Peptide Serum Concentrate
NEW
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Diamanté with a "2026 NewBeauty Award Winner" badge in the upper left corner, offering an ethereal finish and powerful nail care.
Nail Care
4.9
Rated 4.9 out of 5 stars
16
Glow Getter Nail Luminizer - Diamanté
NEW
A bottle of LONDONTOWN Glow Getter Nail Luminizer - Prism with pink and blue shimmer offers luminous care and an ethereal finish, shown beside a pink "2026 NewBeauty Award Winner" badge.
Nail Care
4.9
Rated 4.9 out of 5 stars
42
Glow Getter Nail Luminizer - Prism
NEW
LONDONTOWN Room Service lakur nail polish in a peachy nude shade, featuring "Enhanced Colour by Londontown" text and a "2025 Cosmopolitan Loves" badge on the bottle.
A close-up of a hand with sheer creamy sea foam pink nails painted with LONDONTOWN’s Room Service. Two gold rings are worn, set against a plain gray background. Text reads “HIGH IMPACT COLOR & Conditioning Care.”.
Sheer Nude Nail Polish
4.8
Rated 4.8 out of 5 stars
147
Room Service
NEW
A bottle of LONDONTOWN Citron nail polish in a soft sunset peach shade, featuring a "2025 Cosmopolitan Loves" award badge in the corner.
A hand holds a bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Citron shade; the thumb is painted to match. Text reads
Sheer Peach Nail Polish
4.7
Rated 4.7 out of 5 stars
51
Citron
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in Isla Bonita, a shimmering gold beige, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light skin holds a bottle of LONDONTOWN’s Isla Bonita, a pale shimmering gold nail polish; nails match the molten gold shade. Text on image: “HIGH IMPACT COLOR”.
Gold Shimmer Nail Polish
4.9
Rated 4.9 out of 5 stars
32
Isla Bonita
NEW
The LONDONTOWN Cool Set Nail Fan - Petal is a handheld, battery-operated pink fan with "LONDONTOWN" branding on the front, featuring a circular vent and an on/off switch on the handle—this convenient device doubles as a portable dryer to help achieve shorter dry times wherever you go.
Woman outdoors smiling while holding a small pink handheld fan; text overlay reads, “Your shortcut for rapid nail drying and shorter dry times with the Cool Set Nail Fan - Petal by LONDONTOWN.”.
Tools
Cool Set Nail Fan - Petal
NEW
A bottle of LONDONTOWN’s Lakur nail polish in Aegean Aqua, a seawater-inspired light blue, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand holds a bottle of LONDONTOWN Aegean Aqua nail polish, its aquamarine shade reminiscent of shimmering seawater; one fingernail is painted. Text reads
Blue Shimmer Nail Polish
4.5
Rated 4.5 out of 5 stars
64
Aegean Aqua
NEW 🤍
BESTSELLER
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
380
Lavender Illuminating Nail Concealer
BESTSELLER
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth.
Close-up of hands with long natural nails against a pink background, showcasing LONDONTOWN’s Luxe Length Nail Gloss—a length protector that adds shine and boasts impressive formula effectiveness.
Nail Care
4.5
Rated 4.5 out of 5 stars
598
Luxe Length Nail Gloss
NEW
The Cool Set Nail Fan - Cloud by LONDONTOWN is a portable white handheld fan featuring a circular blade guard and an on/off switch on the handle. The brand "LONDONTOWN" appears in pink on the front grill, making it a stylish choice for quickly reducing dry times wherever you go.
A woman sits on the beach, smiling at the camera while holding the LONDONTOWN Cool Set Nail Fan – Cloud. Text on image reads,
Tools
5.0
Rated 5.0 out of 5 stars
2
Cool Set Nail Fan - Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Beary Polished Mini Set includes five pastel Care Bears-themed nail polishes with white caps, shown in collectible packaging featuring Care Bears and rainbows.
Two hands display the LONDONTOWN Beary Polished Mini Set—five pastel nail polishes with light lavender-painted nails—set against a gradient background, making it a must-have for Care Bears fans or collectors.
Sets
4.4
Rated 4.4 out of 5 stars
29
Beary Polished Mini Set
Care Bears by LONDONTOWN 💛
The Bear Necessities Set by LONDONTOWN, including a quilted silver pouch, two Care Bears nail files, nail polish, a roll-on bottle, and Care Bears stickers, is beautifully displayed on a pastel background.
A hand holds the Bear Necessities Set by LONDONTOWN—a metallic silver pouch with Care Bears branding, a pink bear, rainbow design, and matching keychain tag—ideal for storing your essentials.
Sets
5.0
Rated 5.0 out of 5 stars
10
Bear Necessities Set
NEW
The Cool Set Nail Fan - Ocean by LONDONTOWN is a handheld fan with "LONDONTOWN" printed on the front, featuring a circular grill and an on/off button on the handle—perfect for achieving shorter dry times wherever you go.
A woman in sunglasses and a black bikini holds the LONDONTOWN Cool Set Nail Fan - Ocean on a sunny beach. Text reads,
Tools
1.0
Rated 1.0 out of 5 stars
1
Cool Set Nail Fan - Ocean
Care Bears by LONDONTOWN 💛
A square glass bottle of BFF pink nail polish by LONDONTOWN, with a white cap, features Care Bears branding and an illustration of a bear in a wizard hat surrounded by stars.
A hand with natural, glossy nails holds a bottle of LONDONTOWN
Sheer Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
17
BFF
Care Bears by LONDONTOWN 💛
A clear nail polish bottle called Chasing Rainbows by LONDONTOWN features a Care Bears design with a bear and stars on the label, radiating soft hopefulness and gentle charm.
A hand with glittery nail polish holds a bottle of LONDONTOWN’s Chasing Rainbows, its iridescent shimmer and Care Bears design evoking a sense of hope against a soft pink backdrop.
Iridescent Shimmer Nail Polish
5.0
Rated 5.0 out of 5 stars
8
Chasing Rainbows
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Good Vibes Only Lakur nail polish in a warm, inviting shade features a joyful Care Bears design with a bear holding an umbrella and standing on a rainbow.
A hand holds a bottle of LONDONTOWN Good Vibes Only nail polish featuring a joyful Care Bears design, set against a warm sunlit peach and yellow gradient background.
Warm Peach Nail Polish
4.4
Rated 4.4 out of 5 stars
9
Good Vibes Only
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Sweet Dreams Lakur nail polish features a Care Bears design with a lavender purple bear, rainbow, and stars on a light purple background for a soothing, comforting vibe.
A hand with soothing lavender manicured nails holds a LONDONTOWN Sweet Dreams nail polish bottle, featuring a Care Bears design, against a pastel gradient background.
Purple Nail Polish
4.3
Rated 4.3 out of 5 stars
9
Sweet Dreams
Care Bears by LONDONTOWN 💛
LONDONTOWN's Beary Minty lakur nail polish comes in airy mint green, with Care Bears-themed packaging featuring a bear on a cloud and colorful stars, to inspire hopeful clarity.
A hand with light blue painted nails holds a matching bottle of LONDONTOWN’s Beary Minty nail polish against a pink gradient background, creating an airy sense of hopeful clarity.
Cool Green Nail Polish
4.9
Rated 4.9 out of 5 stars
7
Beary Minty
Care Bears by LONDONTOWN 💛
Care Bears Nail Decals by LONDONTOWN feature pastel Care Bears, rainbows, suns, and stars on a pastel rainbow and cloud background—making fun nail art easy for everyone.
Hand holding a package of LONDONTOWN Care Bears Nail Decals featuring colorful bears, rainbows, and stars on a pastel gradient—perfect for easy nail art enthusiasts.
Tools
4.3
Rated 4.3 out of 5 stars
3
Care Bears Nail Decals
Care Bears by LONDONTOWN 💛
The LONDONTOWN Roll & Glow Cuticle Oil - Cotton Candy Cloud comes in a blue, cylindrical, pocket-sized bottle with a white cap and Care Bears graphics showing a bear on a cloud with stars and hearts.
A hand with manicured nails holds LONDONTOWN’s Roll & Glow Cuticle Oil – Cotton Candy Cloud, featuring a Care Bears design, against a pastel gradient background.
Nail Care
5.0
Rated 5.0 out of 5 stars
9
Roll & Glow Cuticle Oil - Cotton Candy Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Glass Nail File - Wish Bear features Care Bears, stars, and clouds in pastel colors on a light purple background—ideal for effortless nail filing and smooth, damage-free nails.
A hand holds the LONDONTOWN Glass Nail File - Wish Bear, featuring pastel colors, stars, and a bear design against a soft gradient background—ideal for gentle, damage-free nail care.
Tools
4.7
Rated 4.7 out of 5 stars
15
Glass Nail File - Wish Bear
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Sheer Blue Nail Polish
4.6
Rated 4.6 out of 5 stars
137
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Sheer Pink Nail Polish
4.8
Rated 4.8 out of 5 stars
61
Dream State
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Sheer White Nail Polish
4.7
Rated 4.7 out of 5 stars
49
Milk Bath
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Mauve Shimmer Nail Polish
4.8
Rated 4.8 out of 5 stars
23
Extra Bubbles, Please