Londontown Blog

If you’ve ever tried to layer a traditional gel top coat over regular polish, you’ve probably been told it doesn’t work—or worse, you’ve...

If you’re looking for a high shine, longer-lasting manicure without the salon visit—or the damage—our newest innovation is about to change the way...

Our hands are the first place on our bodies that display signs of aging and they’re often overlooked in our skincare routines. Exposure...

A well-crafted manicure starts with quality nail polish, but keeping that polish in tip-top shape is equally essential. Whether you’re a salon regular,...

Whether you’re setting off on a business trip or heading out on a long-awaited vacation, keeping your nails in tip-tip shape is a...

A symbol of autumn’s allure, the warm, earthy tones of a burnt orange dress create the ultimate statement for fall, and work beautifully...

When it comes to personal style, manicures offer endless possibilities for creativity and self-expression. Case in point: Selecting the perfect nail color combinations...

Let’s be real – navigating the world of nail care can sometimes be daunting with so many different product options on the market....

Ever removed your nail polish only to find your nails looking slightly orange? Discoloration after polish removal is more common than you’d think,...

In the ever-evolving landscape of beauty and fashion, creating your own custom nail polish colors is like a love letter to your personal...

Do your nails tend to peel, split, or show visible ridges? You’re not alone. While these texture changes are often associated with natural...

You might get your nail polish inspiration from your outfit, TikTok trends, or your partner's favorite color. Why not mix it up a...

Burgundy dresses are a timeless, classic staple in many people’s wardrobes. Whether you’re a trend-forward beauty enthusiast or a professional, finding the perfect...

There’s nothing quite like the feeling of leaving the salon with fresh, shiny, beautiful nails. But what if you could recreate the salon-level...

Recently, "clean girl beauty" has taken over the internet. This aesthetic is all about minimalist, natural beauty from head to toe. And when...

Say hello to your new go-to for radiant nails and effortless manicures. Our Fortifying Tinted Ridge Filler is a multitasking formula that works...