New Year Reset: Bright Beginnings in 2025
Londontown has all the essentials for kicking off 2025 with a beauty reset—starting with our NEW powerhouse Mani Bright Nail Scrub—along with must-have hand and nail care products to level up your routine in 2025. Consider this list your easy-to-follow guide for brightening, illuminating, cleansing, conditioning, and removing dull, stained, discolored nails to bask in the glow this new year.
Mani Bright Nail Scrub
Got dull and discolored nails? We’ve got the fix. Londontown’s newly released transformative solution delivers brighter, whiter nails in a flash. This unique brightening kit comes with a brush to reach all areas of the nail with a proprietary blend of powerful brighteners, effective yet gentle cleansing ingredients, and nourishing Florium Complex to remove discoloration—even below the nail. This scrub applies easily and works immediately for brighter, pearly white fingernails and toenails. That’s right, you’ll love this whitening magnifier for pedicures, too.
Why You’ll Love It
This first-of-its-kind whitening paste contains Londontown’s Nourishing Florium-Complex to visibly brighten all areas of the nail bed—including the hard-to-reach areas underneath the tip. It works to remove the look of stains and neutralizes dulling yellowness. Plus there’s the added conditioning benefit so nails feel fresh and revived. It’s the perfect deep cleanser for starting the new year with sparkly, healthy, hydrated nails. Other active stain-fighting ingredients include naturally whitening Sodium Bicarbonate to target your nail's edges and below the tip to boost natural whiteness. We’re talking about the same effectiveness of whitening toothpaste—but for your nails. Plus, your new favorite nail scrub contains stain-removing Calcium Carbonate and Brightening Citrus Extracts for a reliable white wash look and feel to your nails.
Fresh Glow Cuticle Remover
Pair our Mani Bright Nail Scrub with our Fresh Glow Cuticle Remover for ultimate glowing results. Our effortless cuticle remover dissolves excess cuticle without the need for clippers. A necessary staple in your brightening care routine for 2025, our cuticle remover will take your at-home manicure skills to the next level leaving your nails looking healthy and fresh.
Why You’ll Love It
Our community calls this cuticle remover a “miracle in a bottle” because it works immediately to combat the look of overgrown, dry cuticles with minimal effort. Use with our Mani Bright Nail Scrub for the ultimate nail brightening-deep cleansing routine to snap away dullness. Our Fresh Glow Cuticle Remover gently melts away cuticles so you can push them back with ease without cutting.
Illuminating Nail Concealer
Dress up your nails in our Illuminating Nail Concealer to instantly give nails a luminated glow. Blur imperfections, give nails a soft-focus glimmering effect, and apply easily without effort in one or two coats. The best part? This one-step formula requires no base or top coat.
Why You’ll Love It
Our Illuminating Nail Concealers give your nails the look of an “instant filter”. Popular colors include the original shade, bubble pink, and a caramel bare to enhance the natural look of nails. Use any of them to illuminate with a soft wash of glowing color.
Glass Nail Files
Our game-changing Glass Nail Files clean and shape nails in a flash. We keep multiples so we can groom nails just about anywhere. Trust us, they make gentle nail filing a breeze. The crystal glass fabrication is double-sided so it glides, smoothes, shapes, and contours even fragile nails without causing damage.
Why You’ll Love It
Our Glass Nail Files prevent splitting, cracking, and chipping while filing away dull edges. You'll love the fun range of colors and designs.
Moisture Renew Hand Serum
Our Moisture Renew Hand Serum deeply moisturizes to visibly improve the look of dry hands. This ultra-luxe serum coats your hands with long-lasting moisture with the help of nourishing Florium Complex, skin-softening Coconut Alkanes, deeply moisturizing Shea Butter, and replenishing Glycerin. We consider it the ultimate skin salve for the winter months.
Why You’ll Love It
Instantly revive nail dullness and parched winter hands. The hand serum helps repair the skin’s moisture barrier, provides instant dryness relief, and leaves hands super soft.
Rose Gold Hand Peel
Have you tried our Rose Gold Hand Peel yet? This transformative mask softens and smoothes hands instantly. Get ahead of the dry season with this super hydrating peel-off hand mask. We like treating our hands to it over coffee for a pampering warm treat in the morning. The liquid gold finish looks and feels ultra-satisfying. Psst...you'll love the peeling-off part, too!
Why You’ll Love It
This multi-tasking formula nourishes and exfoliates hard-working hands allowing for optimal absorption of hand creams and serums. When hand cream isn’t enough reach for Rose Gold Hand Peel.
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