Londontown Blog

The holidays are calling—and they’re asking for glam. This season, Londontown unveils Party Ready, a Holiday 2025 lakur collection inspired by gilded glamour, sparkling...

If you’ve ever wished your favorite Londontown lakur could last like a gel manicure, GelShift was designed for you. But because this product is...

Each October brings new ways to interpret beauty, and Halloween is the perfect moment to expand your creativity. Nail color lets you take...

Cherry Cola nails are the must-have fall 2025 trend. Londontown’s Perfecting Nail Veil #10 delivers sheer color + restorative care with no base...

If fall has a flavor, Londontown just bottled it up for your nails. Meet Perfect Pour, the newest lakur collection for Fall 2025—five rich,...

Trying to choose the perfect nail polish shade? Seasonal shades and popular lacquer trends make it easy to get swept away, but one...

Practical, low-maintenance, and adaptable to suit any mood or occasion, short nails are full of character and easy to personalize. A well-executed design...

There’s nothing like that first moment on vacation; sun on your skin, sand between your toes, and nails that match your coastal getaway vibes....

Every detail of your bridal shower says something about your style, and your nails play a large part of the picture. Whether you're...

From the veil to the dress to the final sweep of lipstick, creating a bridal look that feels truly personal to you sets...

Dealing with a vertical nail split can be unexpectedly painful and frustrating, particularly when it happens out of nowhere or at the worst...

From over-washing to sun exposure to seasonal shifts, hands endure constant stress, and yet they’re often left out of the skincare conversation. As...

Imagine the gleam of just-washed hands, the clean sheen, the airy translucence, the barely-there tint. That’s the essence of soap nails: a manicure that...

Whether you prefer understated manicures, bright colors or glittery finishes, there’s one thing every look relies on: healthy nail structure. But daily stressors...

The chrome nail trend has quickly become one of the hottest in the nail world, loved for its mirror-like shine and futuristic vibes....

When you’re trying to paint the perfect manicure, ridges, bumps, or uneven nail surfaces can be a challenging obstacle. This is a common...