Londontown Blog

From the veil to the dress to the final sweep of lipstick, creating a bridal look that feels truly personal to you sets...

Dealing with a vertical nail split can be unexpectedly painful and frustrating, particularly when it happens out of nowhere or at the worst...

From over-washing to sun exposure to seasonal shifts, hands endure constant stress, and yet they’re often left out of the skincare conversation. As...

Imagine the gleam of just-washed hands, the clean sheen, the airy translucence, the barely-there tint. That’s the essence of soap nails: a manicure that...

Whether you prefer understated manicures, bright colors or glittery finishes, there’s one thing every look relies on: healthy nail structure. But daily stressors...

The chrome nail trend has quickly become one of the hottest in the nail world, loved for its mirror-like shine and futuristic vibes....

When you’re trying to paint the perfect manicure, ridges, bumps, or uneven nail surfaces can be a challenging obstacle. This is a common...

Chrome nails are shining bright, from red carpet runways to brunch with your favorite people. With their luminous, mirror-like effect and eye-catching finish,...

Glossy yet understated, soap nails have become a go-to for those who prefer a clean, minimal manicure with a milky tint. Their appeal...

Whether you’re painting on a subtle swirl or creating a true masterpiece, nail art is a creative way to express your inner artistry...

If your nails never seem to make it past a certain length, you're not alone. Whether it’s splitting, peeling, or breakage, nail damage...

When it comes to grooming your cuticles, the right tool can make all the difference. Glass and metal cuticle pushers are two of...

Healthy nails start at the root, which means maintaining cuticle health is essential for strong, resilient nails. Often overlooked, cuticle care plays a...

If you’ve ever tried to layer a traditional gel top coat over regular polish, you’ve probably been told it doesn’t work—or worse, you’ve...

If you’re looking for a high shine, longer-lasting manicure without the salon visit—or the damage—our newest innovation is about to change the way...

Our hands are the first place on our bodies that display signs of aging and they’re often overlooked in our skincare routines. Exposure...