SALE
A black bottle of LONDONTOWN Gel Genius Base Coat nail polish is set against a white background, offering the benefits of a gel finish without causing any damage.
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
A black bottle of LONDONTOWN Gel Genius Base Coat nail polish is set against a white background, offering the benefits of a gel finish without causing any damage.
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat
Gel Genius Base Coat

Gel Genius Base Coat

Prime, plump & amp up any polish

4.8
Rated 4.8 out of 5 stars
146 Reviews
$20.00
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25% OFF! Memorial Day Sale. Use code: MEM25
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Our most popular base coat for all the perks of a gel, and none of the fuss or damage. No LED or UV lamp is needed for that extended durability or ultra-plush look. A super smooth base makes painting a dream (not to mention, streak-free), and you get that luxe, cushiony finish for a look that lasts. And though this super base hardens into a strong foundation, it’s breathable and nourishing—both of which are key in supporting healthy nail growth.

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  • No UV/LED lamp or special tools needed
  • Creates a cushion between your nail and polish for a plumper, smoother paint job
  • Gives the look of a gel but applies and removes easily like regular polish
  • Boosts mani-pedi longevity by gripping onto polish to prevent chipping and peeling
  • Deeply nourishes to help improve nail health and resilience

All Nail Types

KEY INGREDIENTS

  • Nitrocellulose forms a protective shield and gives nails a plush yet breathable, high-shine finish
  • Rapeseed Oil deeply replenishes and helps strengthen nails

INGREDIENTS

Ethyl Acetate, Butyl Acetate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Nitrocellulose, Acetyl Tributyl Citrate, Isopropyl Alcohol, Silica, Brassica Campestris (Rapeseed) Seed Oil, Etocrylene, Trimethylpentanediyl Dibenzoate, N-Butyl Alcohol, CI 60725

CLEAN BENEFITS

  • 21+ Free
  • Breathable
  • Certified Vegan
  • Cruelty Free
  • Gluten Free
  • Paraben Free
  • Phthalate Free

Apply a thin and even layer over clean, bare nails. Follow with 1-2 coats of lakur and seal in with your favorite kur top coat. (If you love the gel-like look, finish with Gel Genius Top Coat.)

For best results, wipe down each nail with Strengthening Lacquer Remover or use Pre-Prep Nail Dehydrator before applying your base coat.

$20.00
/
4.8
Rated 4.8 out of 5 stars
Based on 146 reviews
Total 5 star reviews: 129 Total 4 star reviews: 8 Total 3 star reviews: 4 Total 2 star reviews: 1 Total 1 star reviews: 4
94%would recommend this product
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146 reviews
  • A
    Antoinette
    Verified Buyer
    I recommend this product
    Pros Exceeds Expectations, Performs as Described, Would Purchase Again
    Rated 5 out of 5 stars
    1 year ago
    Smooth Base

    This provides such a smooth base for any color I apply. My nails feel so strong and lacquer and nail veils stay put.

    Was this helpful?
  • DS
    Deborah S.
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    Pros Would Purchase Again
    Rated 5 out of 5 stars
    2 years ago
    Very pleased

    I bought base coat, illuminating concealer, top coat and quick drying oil. Very pleased so far. Lasts well and not difficult to remove like regular gel is.

    Was this helpful?
  • J
    Jane
    I recommend this product
    Rated 4 out of 5 stars
    5 years ago
    4 Stars

    So, I've used this product for two weeks, with the Gel Genius Top Coat, and it's measurably different than other base coats. It dries quickly and provides a smooth surface for the nail color. Top it with the Gel Genius Top Coat, and it's like have a gel manicure. My color has been on four days and it still looks good. Noticeable chipping is absent and the edges are still holding up.

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  • PG
    Paulette G.
    Verified Buyer
    I recommend this product
    Pros Performs as Described, Exceeds Expectations, Would Purchase Again, Conditions
    Rated 5 out of 5 stars
    1 month ago
    Helps color stick better.

    All London Town products last well. But using this basecoat with the Gel Genius Topcoat, helps my manicure last even longer.

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  • JM
    Joanne M.
    Verified Buyer
    I recommend this product
    Pros Gentle, Conditions, Performs as Described, Would Purchase Again
    Rated 5 out of 5 stars
    1 month ago
    Gel Genius Base iat

    Great product, goes on smoothly

    Was this helpful?