Exclusive Sitewide Sale Offers

*Code JOY25 must be applied at checkout to receive 25% off. Excludes UV Gel colors and Gift Cards. Ends 12/15/25.
327 products
A set of Parlour Party Playing Cards, encased in a brown box adorned with gold and silver embossed decorative patterns and the text "LONDONTOWN," best enjoyed as an elegant addition to any collection.
A Londontown Parlour Party Playing Cards box, adorned with an elegant brown finish, gold decorative patterns, and a distinguished logo on the front, best appreciated as a display piece for its exquisite design.
Accessories
1.0
Rated 1.0 out of 5 stars
1
Parlour Party Playing Cards
A style-forward accessory, the LONDONTOWN Logo Adjustable Cap features "LONDONTOWN EST. 2012 NEW YORK" embroidered in black on the front, making it perfect for staying sun-smart.
A hand holds a sun-smart, white Londontown Logo Adjustable Cap with
Accessories
5.0
Rated 5.0 out of 5 stars
1
Londontown Logo Adjustable Cap
Sale
A bottle of LONDONTOWN's Lakur Enhanced Colour nail polish in "Naughty List," a full-bodied merlot red, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A person with dark skin displays manicured nails in LONDONTOWN’s Naughty List, a rich merlot shade, touching their lips. Text reads:
Deep Red Nail Polish
4.6
Rated 4.6 out of 5 stars
36
Naughty List
Sale
A bottle of LONDONTOWN Nice & Icy nail polish in platinum silver, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Silver Nail Polish
4.8
Rated 4.8 out of 5 stars
19
Nice & Icy
Sale
A bottle of LONDONTOWN lakur in Truly Ruby red with a black cap, labeled "Enhanced Colour," is placed next to a badge reading "2025 Cosmopolitan Loves.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
Red Nail Polish
4.6
Rated 4.6 out of 5 stars
30
Truly Ruby
Sale
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in the "You're Golden" holographic gold shade, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Gold Nail Polish
4.7
Rated 4.7 out of 5 stars
39
You're Golden
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
386
Lavender Illuminating Nail Concealer
The "Moonlit Botanica Mini lakur trio" by LONDONTOWN features three mini nail polishes—glitter, nude, and navy—in a floral box. Three bottles stand outside the box and a "2025 Cosmopolitan Loves" badge is displayed.
Three nail polish swatches from LONDONTOWN’s Moonlit Botanica Mini lakur trio—rose gold glitter, pearlescent beige, and solid dark purple—each displayed as round samples on a white background.
Sets
5.0
Rated 5.0 out of 5 stars
7
Moonlit Botanica Mini lakur trio
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation.
A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background.
Sets
4.1
Rated 4.1 out of 5 stars
286
GelShift Kit
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Sheer Blue Nail Polish
4.6
Rated 4.6 out of 5 stars
142
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Sheer Pink Nail Polish
4.8
Rated 4.8 out of 5 stars
66
Dream State
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Mauve Shimmer Nail Polish
4.8
Rated 4.8 out of 5 stars
27
Extra Bubbles, Please
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Sheer White Nail Polish
4.7
Rated 4.7 out of 5 stars
51
Milk Bath
LIMITED EDITION
A tube of LONDONTOWN Quench Glow Buttery Lip Oil in "Berry Glaze," giving a plush shine, is shown with its applicator wand beside it against a light background.
Close-up of a woman holding a tube of LONDONTOWN Quench Glow Buttery Lip Oil - Berry Glaze near her glossy lips, with text overlay highlighting deep hydration and plush shine for the ultimate lip care.
Lip Care
4.8
Rated 4.8 out of 5 stars
9
Quench Glow Buttery Lip Oil - Berry Glaze
LIMITED EDITION
A tube of LONDONTOWN Quench Glow Buttery Lip Oil in Honeyed, with "LONDON" written vertically on the side and the applicator upright beside it, delivers plush shine and a sheer peachy tint to your lips.
A close-up of glossy lips holding LONDONTOWN Quench Glow Buttery Lip Oil - Honeyed, with text highlighting plush shine, plumpness, and nourishing care for deep hydration.
Lip Care
5.0
Rated 5.0 out of 5 stars
10
Quench Glow Buttery Lip Oil - Honeyed
LIMITED EDITION
A tube of Quench Glow Buttery Lip Oil - Au Naturale by LONDONTOWN, with its applicator wand beside it on a plain light background, delivers plush shine and deep hydration for irresistibly glossy lips.
A person holds a LONDONTOWN Quench Glow Buttery Lip Oil - Au Naturale near their glossy lips. Text reads:
Lip Care
4.4
Rated 4.4 out of 5 stars
8
Quench Glow Buttery Lip Oil - Au Naturale
LIMITED EDITION
A tube of LONDONTOWN Quench Glow Buttery Lip Oil in Flushed, shown open with the applicator next to it and "LONDON" on the side, against a white background, offering hydrating shine and luscious pink color.
Close-up of glossy lips holding LONDONTOWN’s Quench Glow Buttery Lip Oil in Flushed, with text highlighting plush shine and deep hydration from its hybrid formula for radiant lip care.
Lip Care
5.0
Rated 5.0 out of 5 stars
4
Quench Glow Buttery Lip Oil - Flushed
Care Bears by LONDONTOWN 💛
The LONDONTOWN Beary Polished Mini Set includes five pastel Care Bears-themed nail polishes with white caps, shown in collectible packaging featuring Care Bears and rainbows.
Two hands display the LONDONTOWN Beary Polished Mini Set—five pastel nail polishes with light lavender-painted nails—set against a gradient background, making it a must-have for Care Bears fans or collectors.
Sets
4.4
Rated 4.4 out of 5 stars
31
Beary Polished Mini Set
Care Bears by LONDONTOWN 💛
The Bear Necessities Set by LONDONTOWN, including a quilted silver pouch, two Care Bears nail files, nail polish, a roll-on bottle, and Care Bears stickers, is beautifully displayed on a pastel background.
A hand holds the Bear Necessities Set by LONDONTOWN—a metallic silver pouch with Care Bears branding, a pink bear, rainbow design, and matching keychain tag—ideal for storing your essentials.
Sets
4.9
Rated 4.9 out of 5 stars
44
Bear Necessities Set
Care Bears by LONDONTOWN 💛
A square glass bottle of BFF pink nail polish by LONDONTOWN, with a white cap, features Care Bears branding and an illustration of a bear in a wizard hat surrounded by stars.
A hand with natural, glossy nails holds a bottle of LONDONTOWN
Sheer Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
17
BFF
Care Bears by LONDONTOWN 💛
LONDONTOWN's Beary Minty lakur nail polish comes in airy mint green, with Care Bears-themed packaging featuring a bear on a cloud and colorful stars, to inspire hopeful clarity.
A hand with light blue painted nails holds a matching bottle of LONDONTOWN’s Beary Minty nail polish against a pink gradient background, creating an airy sense of hopeful clarity.
Cool Green Nail Polish
4.9
Rated 4.9 out of 5 stars
7
Beary Minty
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Good Vibes Only Lakur nail polish in a warm, inviting shade features a joyful Care Bears design with a bear holding an umbrella and standing on a rainbow.
A hand holds a bottle of LONDONTOWN Good Vibes Only nail polish featuring a joyful Care Bears design, set against a warm sunlit peach and yellow gradient background.
Warm Peach Nail Polish
4.4
Rated 4.4 out of 5 stars
9
Good Vibes Only
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Sweet Dreams Lakur nail polish features a Care Bears design with a lavender purple bear, rainbow, and stars on a light purple background for a soothing, comforting vibe.
A hand with soothing lavender manicured nails holds a LONDONTOWN Sweet Dreams nail polish bottle, featuring a Care Bears design, against a pastel gradient background.
Purple Nail Polish
4.3
Rated 4.3 out of 5 stars
9
Sweet Dreams
Care Bears by LONDONTOWN 💛
A clear nail polish bottle called Chasing Rainbows by LONDONTOWN features a Care Bears design with a bear and stars on the label, radiating soft hopefulness and gentle charm.
A hand with glittery nail polish holds a bottle of LONDONTOWN’s Chasing Rainbows, its iridescent shimmer and Care Bears design evoking a sense of hope against a soft pink backdrop.
Iridescent Shimmer Nail Polish
5.0
Rated 5.0 out of 5 stars
8
Chasing Rainbows
Care Bears by LONDONTOWN 💛
Care Bears Nail Decals by LONDONTOWN feature pastel Care Bears, rainbows, suns, and stars on a pastel rainbow and cloud background—making fun nail art easy for everyone.
Hand holding a package of LONDONTOWN Care Bears Nail Decals featuring colorful bears, rainbows, and stars on a pastel gradient—perfect for easy nail art enthusiasts.
Tools
4.3
Rated 4.3 out of 5 stars
3
Care Bears Nail Decals
Care Bears by LONDONTOWN 💛
The LONDONTOWN Roll & Glow Cuticle Oil - Cotton Candy Cloud comes in a blue, cylindrical, pocket-sized bottle with a white cap and Care Bears graphics showing a bear on a cloud with stars and hearts.
A hand with manicured nails holds LONDONTOWN’s Roll & Glow Cuticle Oil – Cotton Candy Cloud, featuring a Care Bears design, against a pastel gradient background.
Nail Care
5.0
Rated 5.0 out of 5 stars
13
Roll & Glow Cuticle Oil - Cotton Candy Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Glass Nail File - Wish Bear features Care Bears, stars, and clouds in pastel colors on a light purple background—ideal for effortless nail filing and smooth, damage-free nails.
A hand holds the LONDONTOWN Glass Nail File - Wish Bear, featuring pastel colors, stars, and a bear design against a soft gradient background—ideal for gentle, damage-free nail care.
Tools
4.7
Rated 4.7 out of 5 stars
15
Glass Nail File - Wish Bear
NEW 🌺
A bottle of LONDONTOWN Sheer Strength Nail Blush - Hibiscus with a black cap sits on a white background, offering a glow booster for radiant, pink-tinted nails.
A hand with manicured nails holds a bottle of LONDONTOWN Sheer Strength Nail Blush - Hibiscus, a 2-in-1 nail hardener and blushing color that strengthens nails while adding a glow-boosting pink tint.
One Step Mani
4.6
Rated 4.6 out of 5 stars
350
Sheer Strength Nail Blush - Hibiscus
Sale
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in Isla Bonita, a shimmering gold beige, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light skin holds a bottle of LONDONTOWN’s Isla Bonita, a pale shimmering gold nail polish; nails match the molten gold shade. Text on image: “HIGH IMPACT COLOR”.
Gold Shimmer Nail Polish
4.9
Rated 4.9 out of 5 stars
32
Isla Bonita
Sale
LONDONTOWN Room Service lakur nail polish in a peachy nude shade, featuring "Enhanced Colour by Londontown" text and a "2025 Cosmopolitan Loves" badge on the bottle.
A close-up of a hand with sheer creamy sea foam pink nails painted with LONDONTOWN’s Room Service. Two gold rings are worn, set against a plain gray background. Text reads “HIGH IMPACT COLOR & Conditioning Care.”.
Sheer Nude Nail Polish
4.8
Rated 4.8 out of 5 stars
165
Room Service
Sale
A bottle of LONDONTOWN Citron nail polish in a soft sunset peach shade, featuring a "2025 Cosmopolitan Loves" award badge in the corner.
A hand holds a bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Citron shade; the thumb is painted to match. Text reads
Sheer Peach Nail Polish
4.6
Rated 4.6 out of 5 stars
54
Citron
Sale
A bottle of LONDONTOWN’s Lakur nail polish in Aegean Aqua, a seawater-inspired light blue, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand holds a bottle of LONDONTOWN Aegean Aqua nail polish, its aquamarine shade reminiscent of shimmering seawater; one fingernail is painted. Text reads
Blue Shimmer Nail Polish
4.4
Rated 4.4 out of 5 stars
67
Aegean Aqua