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A black bottle of LONDONTOWN Gel Genius Base Coat nail polish is set against a white background, offering the benefits of a gel finish without causing any damage.
Close-up of a hand with long, pale pink manicured nails. Text reads: "LONDONTOWN Gel Genius Base Coat provides damage-free gel for an extended-wear mani-pedi.
A hand holds a bottle of LONDONTOWN Gel Genius Base Coat. Beside it, the benefits are listed with checkmarks: "Protect & Smooth," "Plump Up Polish," and "Extend Wear Time," ensuring gel-strong nails without damage.
A close-up shows a hand applying LONDONTOWN&
A hand with smooth, dark skin rests on a surface. The nails are neatly manicured and adorned with LONDONTOWN&
Red and white swirled "Lakur Nail Polish," paired with LONDONTOWN&
A hand with perfectly manicured, damage-free nails, thanks to LONDONTOWN&
An illustration of a manicure with LONDONTOWN&
A hand featuring LONDONTOWN&
Gel Genius Base Coat
A black bottle of LONDONTOWN Gel Genius Base Coat nail polish is set against a white background, offering the benefits of a gel finish without causing any damage.
Close-up of a hand with long, pale pink manicured nails. Text reads: "LONDONTOWN Gel Genius Base Coat provides damage-free gel for an extended-wear mani-pedi.
A hand holds a bottle of LONDONTOWN Gel Genius Base Coat. Beside it, the benefits are listed with checkmarks: "Protect & Smooth," "Plump Up Polish," and "Extend Wear Time," ensuring gel-strong nails without damage.
A close-up shows a hand applying LONDONTOWN&
A hand with smooth, dark skin rests on a surface. The nails are neatly manicured and adorned with LONDONTOWN&
Red and white swirled "Lakur Nail Polish," paired with LONDONTOWN&
A hand with perfectly manicured, damage-free nails, thanks to LONDONTOWN&
An illustration of a manicure with LONDONTOWN&
A hand featuring LONDONTOWN&
Gel Genius Base Coat

Gel Genius Base Coat

Prime, plump & amp up any polish

4.8
Rated 4.8 out of 5 stars
160
$20.00
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Our most popular base coat for all the perks of a gel, and none of the fuss or damage. No LED or UV lamp is needed for that extended durability or ultra-plush look. A super smooth base makes painting a dream (not to mention, streak-free), and you get that luxe, cushiony finish for a look that lasts. And though this super base hardens into a strong foundation, it’s breathable and nourishing—both of which are key in supporting healthy nail growth.

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  • No UV/LED lamp or special tools needed
  • Creates a cushion between your nail and polish for a plumper, smoother paint job
  • Gives the look of a gel but applies and removes easily like regular polish
  • Boosts mani-pedi longevity by gripping onto polish to prevent chipping and peeling
  • Deeply nourishes to help improve nail health and resilience

All Nail Types

KEY INGREDIENTS

  • Nitrocellulose forms a protective shield and gives nails a plush yet breathable, high-shine finish
  • Rapeseed Oil deeply replenishes and helps strengthen nails

INGREDIENTS

Ethyl Acetate, Butyl Acetate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Nitrocellulose, Acetyl Tributyl Citrate, Isopropyl Alcohol, Silica, Brassica Campestris (Rapeseed) Seed Oil, Etocrylene, Trimethylpentanediyl Dibenzoate, N-Butyl Alcohol, CI 60725

CLEAN BENEFITS

  • 21+ Free
  • Breathable
  • Certified Vegan
  • Cruelty Free
  • Gluten Free
  • Paraben Free
  • Phthalate Free

Apply a thin and even layer over clean, bare nails. Follow with 1-2 coats of lakur and seal in with your favorite kur top coat. (If you love the gel-like look, finish with Gel Genius Top Coat.)

For best results, wipe down each nail with Strengthening Lacquer Remover or use Pre-Prep Nail Dehydrator before applying your base coat.

$20.00
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