Letters from Londontown- No. 3


ALL ABOUT 

ILLUMINATING NAIL CONCEALER

Forget everything you know or assume to be true about concealer as a category, because at Londontown we don’t prescribe to traditional definitions.   We rewrite them.



At first glance, yes—Illuminating Nail Concealer gives the illusion of perfect, natural nails. Its presence is nearly undetectable, yet delivers the ultimate “my-nails-but-(much!)-better” look. 

What you see is transformative, to say the least: one to two coats erases all signs of discoloration and unveils a picture-perfect mani.

In the bottle, the polish appears as a creamy white. Hold it up against the light you’ll see a suggestion of shimmer (a sheen that seems to flash a hint blue) which is especially effective at counteracting discoloration. Though barely perceptible, the iridescence in the milky formula adds that extra oomph for a healthy-looking glow. Any yellowing is neutralized and nails appear bright—and because it provides a sheer veil of color, Illuminating Nail Concealer is universally flattering for all skin tones.




Under this luminizing wash of color, though, is a formula hard at work to beautify nails from the inside out. This is a UV-filtering polish designed to help defend against free radicals and prevent future discoloration with ingredients like:

- Lime Tree Extract, a nourishing, antioxidant-rich botanical, and

- Porcelain Flower Extract, an LT-favorite ingredient derived from a shiny white flower, infused to add brilliance with application. 

Use it regularly to see a difference or in between manicures when your nails need to breathe, but aren’t quite ready to go bare… yet. (Like: after dark polishes that might’ve left a stain, post-gel removal, or after a set of damaging acrylics.) 

Here’s how we recommend applying Illuminating Nail Concealer to maximize all of its benefits:

1. Start with clean, bare nails. For best results, wipe down each nail with a non-stripping polish remover and give your nails a gentle scrub.

 2. Apply one to two coats of the nail concealer. One layer gives a sheer wash; two provides more coverage. Just make sure you wait in between coats to allow each layer to dry.

3. Top it all off with your favorite top coat. This step is optional, but highly recommended if you want to add shine or extended wear to your polish.

It’s that simple.  


With love,


The LT Team



“It’s like nail makeup. Unobtrusive but transforming.”

- Divina D.


Keep reading...


LETTER FROM OUR FOUNDER

To our LT newcomers, Londontown loyalists, or any who are just curious.


GET WELL NAIL RECOVERY

For nails in need of intensive love and care..


PREP + PRIME THE LOOK

Long lasting manicures start with a clean base and finish with a high-shine, shielding top coat.

   






Most Loved At Londontown:


FORTIFYING RIDGE FILLER

Fills and levels ridges providing an optimal even base for lacquer application.



FRESH GLOW CUTICLE REMOVER

Instantly yet gently melt away excess cuticle build up.


GEL GENIUS TOP COAT

Delivers an ultra-glossy finish with gel-like durability.

SHOP 



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