Londontown Blog

How To Do Metallic Nails: Step-by-Step
Call it alchemy how a flash of metallics can transform an ordinary manicure into pure, otherworldly magic. As beauty influencers take a shine to this trend, the thirst to learn how to recreate such stunning looks at home has never...
Why Is My Top Coat Sticky? (And How To Fix It)
Sticky top coat is an annoying issue that can mar an otherwise perfect manicure. Whether you're a polish pro or a nail care novice, figuring out what’s making your top coat sticky is the key to a smooth, glossy finish....
How To Apply Nail Hardener
In your quest for flawless nails, don’t overlook the power of a good nail hardener. This humble game-changer in a bottle is aces for anyone who deals with fragile, peeling nails (so…all of us?). Read on to find out how...
What Color Nails Should I Do For Thanksgiving?
Thanksgiving is a celebration of family, friends, food, and the beauty of the season. One of the easiest ways to get in on the rich tones and earthy textures that define this time of year is through a fall manicure....
What Is Matte Top Coat and How Does It Work?
For nail art lovers chasing after cooler at-home manicures, matte top coat changes the game. This innovative new product represents a fresh twist on top coat, trading high shine for a smooth and sophisticated matte look.  So what is the...
Matte vs Glossy: Which Nail Polish Finish Is Better?
Coffee or tea? Beach or pool? Neutrals or brights? Some decisions are more a matter of personal preference than anything else. This applies to your nails, too. While there’s no wrong or right way to play it, choosing between, say,...
How To Keep Nail Polish From Smudging: Step-by-Step
A smudge-free manicure is always the end goal, right? But without knowing the pros’ techniques, achieving it from home can be more than a little challenging. Consider this your go-to guide for preventing nail polish smudging. Full of practical, easy-to-follow...
How To Put Glitter On Nails: Step-by-Step
(L to R) lakurs in Coconut Crush, Grape Fizz and Pink Strawberry Adding glitter to your nails is just about as much fun as adults can have some days. Glitter is a fabulous way to shimmer and shine, catching the...
Easy & Chic: Minimalist Fall Transition Manicures
(L to top R) Perfecting Nail Veil #6, Bare Illuminating Nail Concealer, Sheer Strength Nail Blush in Concord   Not every week has the bandwidth for an elaborate manicure. If you want to save time and still get that perfectly...
Nail Shape Chart & Guide To Nail Shapes
(L to R) High Gloss Top Coat, lakur in Alexa, let's dance!   Elevate your nail game with your new go-to resource for mastering the art of nail shaping: our detailed Nail Shape Chart.  Whether you're prepping for a salon...
Pumice Stone vs Foot File: Which Is Better?
Both pumice stones and foot files promise to tackle dry, cracked, and callused skin to deliver smoother, softer feet—but which one actually gives the best results? Let’s quickly compare the pros and cons of each tool so that you can...
What Can I Use Instead Of Gel Base Coat?
Those of us who love the look and durability of gel nails but not so much the time or cost may be on a quest for a good substitute. Whether you're new to nail care or a seasoned pro looking...
FAQ: How Do I Fix Dry Skin Around My Nails?
Cuticles are like calendars: Every year, when summer peaces out and fall makes its comeback, the skin on our hands and around our nails starts to look and feel dry and rough. Since we can probably all agree that raggedy...
How to Get Chrome Nails at Home in an Instant
(L to R) Pixi Chrome alone, Berry Nude + Starry Chrome Not unlike a hot sports car, chrome nails are mesmerizingly shiny, wildly appealing, always on-trend, and as anyone who’s ever tried them will tell you, a real commitment. To...
Why Does My Top Coat Bubble? Quick Fix Tips
Is there anything more disappointing than seeing bubbles pop up, seemingly out of nowhere, on your freshly painted nails?  This article will expose the reasons for those pesky bubbles and give you easy, practical tips for achieving a perfectly bubble-free...
How To Use A Cuticle Pusher: Step-by-Step
If you want to learn how to get salon-quality nails from home, the details make the difference. It’s easier to do than you might think once you master the tools of the trade.  Take, for example, a cuticle pusher: By...