All Products Except UV Gels & Gift Cards

312 products
A bottle of white Princess Awaits Lakur Enhanced Colour vegan nail polish by LONDONTOWN with a black cap on a white background. Manicured nails painted in LONDONTOWN's "Princess Awaits," a light pink. Text reads: "A synergy of high-impact color and conditioning care with our 16+ Free formula. A person with long brown hair and pearl earrings gently touches their face, showcasing light pink nails polished with "Princess Awaits" by LONDONTOWN. This vegan, cruelty-free nail polish features a sheer white shimmer, ensuring beauty without compromise. A hand displays the LONDONTOWN Princess Awaits nail polish bottle with light pink nails. The text highlights its innovative pigment technology, Florium Complex, and a 21+ free vegan, cruelty-free formula for sheer white shimmer without harsh ingredients. A pipette hovers above text listing ingredients: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Princess Awaits by LONDONTOWN is a 16+ Free vegan formula offering a sheer white shimmer and is cruelty-free. The Princess Awaits nail polish from LONDONTOWN features a brush that 100% of users say aids control, 90% say eases cuticle application, and 87% agree prevents streaks for even coverage. Enjoy its sheer white shimmer in a vegan, cruelty-free polish with a 16+ Free formula. A hand holds a bottle of LONDONTOWN nail polish labeled "Princess Awaits," featuring a sheer white shimmer. The vegan, cruelty-free polish boasts a 16+ Free formula for conscious beauty lovers, while the nails glow beautifully in their soft, pale shade. On a fingernail, compare two nail polish brushes: a standard brush on the left and LONDONTOWN's vegan, cruelty-free pro-contour brush from "Princess Awaits" on the right. Text above reads, "Customized Pro-Contour brush for astonishing results.
Nail Polish
4.8
Rated 4.8 out of 5 stars
146
Princess Awaits
BESTSELLER
A bottle of Jane Austen by LONDONTOWN, featuring a light pink shade and a black cap. This lavender crème nail polish is vegan, cruelty-free, and one of their "16+ Free" products. A hand with neatly manicured light pink nails is shown. Text above reads: "Jane Austen by LONDONTOWN: A synergy of high-impact color and conditioning care, 16+ Free, vegan, and cruelty-free nail polish. A hand holds a pastel pink Jane Austen nail polish bottle by LONDONTOWN. Featuring innovative Florium Complex, it's labeled "16+ Free" of harsh ingredients. This vegan, cruelty-free polish blends beauty with conscience for a flawless finish. Close-up of LONDONTOWN's Jane Austen nail polish: "Real Results - 100% agree on control, 90% on ease around cuticles, and 87% on preventing streaks with even coverage. Vegan and cruelty-free. A dropper with clear liquid is surrounded by ingredient labels for Jane Austen by LONDONTOWN: Chamomile, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Perfectly paired with our 16+ Free nail polish collection for a holistic beauty experience. Comparison image displaying nail polish application: left with a standard brush, right with the Pro-Contour brush for smoother, more precise coverage. Experience the difference with LONDONTOWN's Jane Austen vegan, cruelty-free nail polish for a flawless finish every time.
Nail Polish
4.7
Rated 4.7 out of 5 stars
107
Jane Austen
A bottle of LONDONTOWN nail polish in a deep mauve color labeled "Fig Jam. Four hands with mauve-tinged purple nails interlocked over the text "Fig Jam by LONDONTOWN: A synergy of rich, ripened color and conditioning care. Close-up of a hand with Fig Jam's smooth, richly ripened burgundy nails by LONDONTOWN against denim fabric. A hand holds a bottle of LONDONTOWN's Fig Jam nail polish, showcasing its captivating mauve-tinged purple. The formula uses innovative pigment technology and Florium Complex, offering a 21+ free formula that enriches your nails without harsh ingredients. A close-up of a dropper with liquid, accompanied by text listing ingredients: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. The lush aroma captures the essence of LONDONTOWN's Fig Jam. Close-up of the LONDONTOWN Fig Jam nail polish brush shows survey results: 100% agree it offers control, 90% say it aids cuticle painting, and 87% feel it prevents streaks for rich, even coverage. Discover the captivating contrast of applying LONDONTOWN's Fig Jam shade using a standard brush versus a pro-contour brush. The pro-contour excels, delivering even coverage and precision, especially with this mauve-tinged purple hue.
Nail Polish
4.9
Rated 4.9 out of 5 stars
108
Fig Jam
NEW
BESTSELLER
A 28ml white tube of LONDONTOWN Strengthening Nail Cream with a silver cap is pictured on a white background. This nourishing formula helps fortify and condition nails, promoting strength and healthy growth with regular use. Close-up of hands with well-groomed nails opening a soda can, showcasing the durability and resilience achieved with LONDONTOWN Strengthening Nail Cream. A close-up of four fingers with neatly manicured nails and a glossy, nude-pink look highlights the smooth finish and healthy shine achieved using LONDONTOWN’s Strengthening Nail Cream. A well-manicured hand appears beside text encouraging daily use of LONDONTOWN Strengthening Nail Cream to help prevent breakage and maintain strong, healthy nails. For more product features or details, please provide additional information. A person with curly hair smiles while holding LONDONTOWN Strengthening Nail Cream close to their face, sunlight casting soft shadows and highlighting the product's fresh features. A person applies LONDONTOWN Strengthening Nail Cream to their fingernails. Surveys show improved nail hardness and enhanced nail health with regular use. A tube of LONDONTOWN Strengthening Nail Cream is shown with cream smeared in the background, highlighting keratin-boosting benefits and vegan ingredients for stronger, healthier nails. Close-up of three fingernails with a natural, clean, and slightly glossy look, achieved using LONDONTOWN Strengthening Nail Cream for healthy nail beds and well-maintained cuticles.
Nail Care
4.8
Rated 4.8 out of 5 stars
120
Strengthening Nail Cream
A bottle of LONDONTOWN Soft Touch Nail Scrub, featuring a pink liquid and a black cap against a white background. This vegan, cruelty-free formula is perfect for tackling dry cuticles. A hand with light pink nails holds a bottle of Soft Touch Nail Scrub by LONDONTOWN, showcasing exfoliated skin and visible granules. The bottle has a sleek black cap and the distinctive LONDONTOWN branding. A person with manicured nails holds a bottle of LONDONTOWN's Soft Touch Nail Scrub, an ideal gentle exfoliator for refining nails and cuticles. Hands treated with LONDONTOWN's Soft Touch Nail Scrub, highlighting manicured nails. It exfoliates cuticles, removes buildup, smooths skin, and restores protection. A close-up of a hand with long, pink manicured nails holding LONDONTOWN's Soft Touch Nail Scrub highlights beauty and care in perfect harmony. Close-up of a hand with long, glossy nude nails against a light background, accompanied by text: "Refresh your manicure between appointments with LONDONTOWN's Soft Touch Nail Scrub. A person showcases long nude nails while holding a bottle of LONDONTOWN Soft Touch Nail Scrub, a gentle exfoliator that preps nails for a flawless finish. Close-up of a brush applying LONDONTOWN's Soft Touch Nail Scrub onto a person's fingernail. Multiple bottles of LONDONTOWN Soft Touch Nail Scrub with black caps, crafted as a gentle cuticle exfoliator, are scattered across a white background.
Nail Care
4.9
Rated 4.9 out of 5 stars
134
Soft Touch Nail Scrub
$40 Value
This tidy duo from LONDONTOWN, known as the Clean Up Cuticles Set, features two square bottles with black caps and white labels: Fresh Glow Cuticle Remover and Soft Touch Nail Scrub. LONDONTOWN’s Clean Up Cuticles Set includes Fresh Glow Cuticle Remover and Soft Touch Nail Scrub in a tidy white floral box, with each bottle containing 12 ml.
Sets
4.7
Rated 4.7 out of 5 stars
1,285
Clean Up Cuticles Set
A bottle of Lakur Enhanced Colour nail polish by LONDONTOWN called "Weekend Cheers" in a coral pink crème shade with a black cap, shown against a white background. This vegan, cruelty-free nail polish offers vibrant color with every swipe. A hand with nails painted in Weekend Cheers, a coral pink crème by LONDONTOWN, is set against a plain background, showcasing the polish's elegance. This vegan, cruelty-free choice is ideal for anyone seeking style and conscientious beauty. A hand holds a bottle of LONDONTOWN's Weekend Cheers coral pink crème nail polish, highlighting its innovative pigment technology. Featuring the Florium Complex, this vegan and cruelty-free polish is 21+ free of harsh ingredients. A close-up of a brush applying coral pink crème nail polish highlights survey results: 100% find the brush shape offers control, 90% say it aids cuticle painting, and 87% find it prevents streaks. Try LONDONTOWN's vegan, cruelty-free Weekend Cheers polish for perfect nails every time. This image showcases the Weekend Cheers pipette surrounded by Chamomile Extract, Rapeseed Flower Oil, and Vitamin E. Ideal for those who love vegan and cruelty-free nail polish, these ingredients nourish just like the best from LONDONTOWN. LONDONTOWN's Weekend Cheers, a vegan cruelty-free nail polish with a pro-contour brush, offers more precise and even coverage compared to standard brushes, especially evident in their coral pink crème shade.
Nail Polish
4.8
Rated 4.8 out of 5 stars
120
Weekend Cheers
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner. A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text: "HIGH IMPACT COLOR & Conditioning Care. Four close-up images of a fingernail display 1, 2, and 3 coats of LONDONTOWN’s Cloud Nine nail polish, showing increasing coverage. Text at top reads: "CHOOSE YOUR COVERAGE. A hand with dreamy Cloud Nine by LONDONTOWN periwinkle nails rests on a floral teacup and saucer filled with water and small purple flowers. A hand with dreamy periwinkle nail polish holds a bottle labeled "Cloud Nine" by LONDONTOWN, while informative text highlights the polish’s features and benefits. A close-up of LONDONTOWN’s Cloud Nine wide, contoured nail brush in dreamy periwinkle, with text showing user agreement on its ease of painting around cuticles, control, and even coverage. Close-up of a person’s face and hands with neatly manicured nails painted in LONDONTOWN’s Cloud Nine, a sheer periwinkle shade, highlighting natural skin texture. A dropper dispenses LONDONTOWN's Cloud Nine serum, featuring ingredients like cucumber extract, vitamin E, garlic extract, chamomile, evening primrose, and rapeseed flower oil in a sheer periwinkle glow. Close-up of two fingernails painted in LONDONTOWN's Cloud Nine: standard brush (left) vs pro-contour brush (right), showing the dreamy periwinkle shade and highlighting differences in coverage and control. Four bottles of LONDONTOWN Lakur, including the Cloud Nine periwinkle shade, rest in a gold mini bathtub filled with bubbles. A pink tiled backdrop and “Bubbly Ever After” overhead complete the scene. A hand with four fingers visible, each nail short and neatly manicured, painted in LONDONTOWN’s dreamy periwinkle Cloud Nine shade against a plain background.
Nail Polish
4.5
Rated 4.5 out of 5 stars
46
Cloud Nine
A bottle of LONDONTOWN's Lakur enhanced color nail polish in the soft, neutral shade of Pearl, with a shimmering champagne touch, set against a white background. A hand with metallic peach nails polished in LONDONTOWN's "Pearl" is set against a plain white background, showcasing the synergy of vibrant color and nourishing care. A hand displays LONDONTOWN's Pearl nail polish, highlighting its shimmering finish and innovative pigment technology. Enhanced with Florium Complex and free of 21+ harsh ingredients, it offers a safe, elegant look. A hand with neatly manicured nails holding a bottle of "Pearl" nail polish by LONDONTOWN. The person is wearing a cream-colored sweater and blue jeans, adding a touch of soft elegance to the scene, accentuated by the shimmering tones in their manicure. A hand holds a bottle of LONDONTOWN's Pearl nail polish. The text highlights user satisfaction: 100% for the brush shape, 90% for ease around cuticles, and 87% for preventing streaks. Compare the LONDONTOWN Pearl nail polish brushes: a standard brush on the left and a wider, flatter pro-contour brush on the right, highlighting differences in soft, shimmering coverage. A close-up of a dropper releasing LONDONTOWN's Pearl, a shimmering clear liquid labeled with ingredients: Chamomile, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Three soft, translucent "Pearl" droplets by LONDONTOWN shimmer delicately like champagne bubbles against a plain white background. A hand with almond-shaped, shimmering Pearl nude nails by LONDONTOWN against a soft, light background. A bottle of LONDONTOWN's Lakur nail polish called "Pearl" is elegantly surrounded by decorative pearls, echoing a soft and shimmering allure reminiscent of champagne's grace.
Nail Polish
4.8
Rated 4.8 out of 5 stars
139
Pearl
$120 Value
The Londontown Total Care Set from LONDONTOWN includes six expertly curated nail care products, arranged in two rows, each designed for your nail perfection. The set features a top coat, probiotic boost, nail scrub, nail concealer, base coat, and cuticle oil to ensure your nails are always polished and prepped. The Londontown Total Care Set from LONDONTOWN includes six nail care products, each bottle specifically labeled for different uses such as top coat, nail hardener, and nail scrub. The set comes in a beautifully floral-designed package, ensuring your nails are prepped to polished perfection.
Sets
4.8
Rated 4.8 out of 5 stars
5,100
Londontown Total Care Set
NEW
BESTSELLER
The LONDONTOWN Strengthen & Repair Trio includes Nail Hardener, Cuticle Oil, and Instant Boost—perfect for weak nails and enhancing nail strength. A hand holds the LONDONTOWN Strengthen & Repair Trio, a boxed set of three nail care products designed to boost strength and restore weak or brittle nails. A hand with long, healthy natural nails is held up against a plain background with the text "Strengthen & Repair Trio by LONDONTOWN: Say goodbye to weak, brittle nails" above it. A bottle of LONDONTOWN’s Strengthen & Repair Trio with an open cap and brush, highlighting “Strengthen Multi-Polymer Technology” and “89% agree increased nail strength for brittle nails.”. A set of LONDONTOWN Strengthen & Repair Trio is surrounded by almonds, with text highlighting its moisturizing and antioxidant benefits that help improve nail strength and restore brittle nails. A hand holds LONDONTOWN's Strengthen & Repair Trio; text highlights hydrating and protective benefits for brittle nails, promoting stronger nails in just 3 minutes.
Sets
4.6
Rated 4.6 out of 5 stars
66
Strengthen & Repair Trio
A bottle of LONDONTOWN's Opal nail polish with a shimmering lilac metallic sheen, featuring a black cap and clear glass that displays the subtle shimmery shade inside. This cruelty-free, vegan nail polish is perfect for adding an elegant touch to your look. Against a white background, a hand flaunts LONDONTOWN's 'Opal' nail polish in shimmering pastel purple. The text highlights "A synergy of high-impact color and conditioning care," perfecting the vegan, cruelty-free essence of the Londontown collection. A hand holds LONDONTOWN’s Opal lakur nail polish in shimmering lilac, boasting pigment technology and the Florium Complex. Part of the Londontown collection, it's 21+ free from harsh ingredients, completely vegan, and cruelty-free. Graphic titled "Powered by Florium Complex," showcasing the vegan, cruelty-free benefits of Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Perfect for LONDONTOWN Opal polish fans seeking natural enhancement. With curly hair and eyes closed, a person touches their face against a peach background. Their shimmering lilac nails are polished with "Opal" from LONDONTOWN's vegan, cruelty-free collection. Close-up of a nail polish brush on glittery pink polish highlighting 100%, 90%, and 87% agreement on benefits like control, cuticle ease, and even coverage. LONDONTOWN's Opal ensures quality with their vegan cruelty-free formula, adding a touch of shimmering lilac elegance. Discover the difference between a standard brush and a pro-contour brush with LONDONTOWN's Opal polish. Notice how each affects spread and coverage, especially with this shimmering lilac shade for a perfect salon finish. Close-up of a hand with pearlescent white nail polish holds a bottle of LONDONTOWN's "lakur Enhanced Colour" vegan nail polish in the shade "Opal," featuring a hint of shimmering lilac. Close-up of a hand showcasing nails painted with shimmering lilac polish labeled "Opal" by LONDONTOWN. The bottle of cruelty-free, vegan nail polish is held between the thumb and index finger. Text overlay: "Image 3 Opal @jackiemonttnails".
Nail Polish
4.7
Rated 4.7 out of 5 stars
140
Opal
The LONDONTOWN Mani Bright Nail Scrub, paired with a clear double-sided nail brush, provides an effective solution for stained nails. A hand with long nails applies Mani Bright Nail Scrub by LONDONTOWN from a tube onto the fingertip. Text reads, "Brighten & Cleanse. Nail treatment for dull, stained, discolored nails. A person in a towel proudly displays a tube of LONDONTOWN Mani Bright Nail Scrub, smiling confidently because this nail solution effortlessly tackles stained nails. LONDONTOWN Mani Bright Nail Scrub features calcium carbonate to remove stains, sodium bicarbonate for whitening, and citrus extract for natural brightening—a must-have treatment for discolored nails. Two hands with natural nails, one darker skin and the other lighter, are placed together on a plain background, sharing a silent promise of Mani Bright Nail Scrub by LONDONTOWN for healthy, vibrant nails despite previous discoloration concerns. One hand holds a tube of LONDONTOWN's Mani Bright Nail Scrub, while the other grasps a clear nail brush, poised to brighten discolored nails against a light background. A hand with long acrylic nails is gently washed with soap as text reads: "LONDONTOWN Mani Bright Nail Scrub—essential for cleaning gels, acrylics, and stained nails. Two hands, one lighter and one darker, intertwined against a white background, each narrating its own tale. Consider how Mani Bright Nail Scrub by LONDONTOWN offers a simple solution for stained nails amidst these everyday stories. A close-up of a hand with long, healthy nails holds Mani Bright Nail Scrub by LONDONTOWN against a light background, featuring the text "Hit Refresh: Nail Treatment for Whiter, Brighter Nails." Ideal for reviving stained nails. Mani Bright Nail Scrub by LONDONTOWN sits on a light surface with its open tube, white cream, and brush. Text highlights its benefits: brighten, deep clean, and exfoliate—perfect for discolored or stained nails.
Nail Care
4.7
Rated 4.7 out of 5 stars
94
Mani Bright Nail Scrub
Introducing Summer Fling nail polish by LONDONTOWN, featuring a shocking pink hue and a black cap. This vegan and cruelty-free nail polish is perfect for making a bold statement. The bright pink polished nails set against a white backdrop highlight the shocking "Summer Fling" shade from LONDONTOWN, boasting high-impact color and conditioning care. This cruelty-free and vegan formula promises vibrant results without compromise. A hand holds a bottle of shocking pink "Summer Fling" nail polish by LONDONTOWN, showcasing its innovative, vegan pigment technology, Florium Complex. It's cruelty-free and free from 21+ harsh ingredients. A curly-haired person smiles while holding a bottle of LONDONTOWN's Summer Fling nail polish in a shocking pink shade near their face. The vegan, cruelty-free nails complement their light top perfectly. A dropper of clear liquid featuring Chamomile and Cucumber extracts is labeled under "Powered by Florium Complex." Infused with Evening Primrose Oil and Vitamin E, Summer Fling by LONDONTOWN offers a cruelty-free, vegan formula for nourishment while embracing nature. A vibrant pink background with a close-up of the cruelty-free Summer Fling nail polish brush from LONDONTOWN. Survey highlights: 100% prefer the brush shape, 90% like the contour for cuticle painting, and 87% find it offers even coverage. Compare Summer Fling by LONDONTOWN applied with a standard brush versus a pro-contour brush, highlighting the latter's precise coverage and definition. The shocking pink shade is vegan and cruelty-free for added peace of mind. A hand holds a bottle of shocking pink nail polish labeled "Summer Fling" by LONDONTOWN. The vegan, cruelty-free formula enhances nails with a vibrant shade matching the bright pink bottle. A hand with bright pink nail polish holds a cruelty-free bottle of LONDONTOWN's "Summer Fling" shade. A hand with shocking pink nails delicately holds a bottle of LONDONTOWN's "Summer Fling (Professional)," showcasing its vibrant, vegan, and cruelty-free formula. A hand with shocking pink nail polish holds a bottle labeled "lakur Summer Fling by LONDONTOWN," highlighting its vibrant, vegan, and cruelty-free formula.
Nail Polish
4.9
Rated 4.9 out of 5 stars
107
Summer Fling
BESTSELLER
A bottle of Pixi Chrome nail polish by LONDONTOWN with a pearlescent white color and a black cap, featuring a stunning crème-to-chrome finish. A hand with a pale pink iridescent manicure holds a bottle of LONDONTOWN Pixi Chrome nail polish with a black cap, showcasing its stunning crème-to-chrome finish. Close-up of a hand with long, almond-shaped nails painted in a pearlescent white color. Text on the image reads: "Wear Pixi Chrome by LONDONTOWN alone or layer for a crème-to-chrome lakur finish. A hand displays different nail polish shades labeled Cheerio, Amber Lights, Afternoon Tea, Dusk, and Bare, with all nails layered in a crème-to-chrome finish called Pixi Chrome by LONDONTOWN. A close-up of the Pixi Chrome makeup brush by LONDONTOWN, featuring its stunning metallic blue and purple chrome glaze technology. The image highlights the brush's impressive layering ability and instant brush-on chrome effect, with text emphasizing the unique crème-to-chrome transition and standout product features.
Nail Polish
4.8
Rated 4.8 out of 5 stars
297
Pixi Chrome
A bottle of LONDONTOWN's Perfecting Nail Veil #9, featuring a light purple nail polish with a black cap, delivers a hint of color while offering care for your nails. A hand with medium-length nails painted in LONDONTOWN’s Perfecting Nail Veil #9, a light pink polish, is shown beneath text that reads: "A kiss of color, power-packed with care and a hint of color. A hand with short, neatly manicured nails painted in LONDONTOWN's Perfecting Nail Veil #9—a glossy light pink polish that adds a subtle, power-packed pop of color. A hand with glossy pink nails showcases LONDONTOWN’s Perfecting Nail Veil #9, a fast 5-minute, one-step all-in-one formula that delivers perfect nails without the need for base or top coat. A brush with a clear handle dips into the power-packed, glossy light purple liquid of LONDONTOWN's Perfecting Nail Veil #9, giving just a hint of color. A hand holds a bottle of LONDONTOWN Perfecting Nail Veil #9; text highlights benefits like AHAs, Florium Complex, biotin, and sheer color for healthy-looking nails. A close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Perfecting Nail Veil #9, a light pink shade that adds a soft touch of color as the person gently touches their cheek. A close-up of a hand with natural nails painted in LONDONTOWN’s Perfecting Nail Veil #9, a glossy light pink polish that adds a soft, lip care-inspired hint of color.
One Step Mani
4.8
Rated 4.8 out of 5 stars
251
Perfecting Nail Veil #9
A bottle of LONDONTOWN's Grip Lock Base Coat nail polish, perfect for your next mani, features a black cap and offers a sleek lavender hue. A hand with manicured nails holds a bottle of LONDONTOWN Grip Lock Base Coat nail polish, the superior formula adding extra shine to its light purple color. Three semi-transparent, light purple bubbles of varying sizes on a white background create a serene canvas reminiscent of the whimsical beauty of LONDONTOWN's Grip Lock Base Coat.
Base Coats
4.3
Rated 4.3 out of 5 stars
84
Grip Lock Base Coat
A bottle of LONDONTOWN Bell Flower lakur nail polish in a romantic dusty pink color with a black cap. The label reads "Enhanced Colour by. A hand with manicured nails in a romantic dusty pink, captioned: "Bell Flower by LONDONTOWN combines high-impact color with conditioning care. A hand cradles LONDONTOWN's Bell Flower nail polish in romantic dusty pink. With innovative pigment technology, extended wear, and nurturing Florium Complex, it's 21+ free of harsh ingredients—bringing a fairytale touch to your nails. A dropper with clear liquid sits on a romantic dusty pink backdrop, highlighting Bell Flower by LONDONTOWN, featuring Chamomile, Garlic, Cucumber extracts; Rapeseed Flower Oil, Evening Primrose Oil, Vitamin E. The text reads "Powered by Florium Complex," evoking an English countryside fairytale. A close-up of LONDONTOWN's Bell Flower nail polish brush reveals a romantic dusty pink shade, emphasizing agreement percentages on brush control, cuticle ease, and streak prevention. The setting evokes an English countryside sunset with its pinkish hues. Comparison of using a standard brush versus the pro-contour brush with Bell Flower nail polish by LONDONTOWN, showcasing a romantic dusty pink with the pro-contour's precise, even coverage, reminiscent of an English countryside fairytale. A hand with romantic dusty pink nail polish holds a bottle of LONDONTOWN's lakur Enhanced Colour in the shade "Bell Flower." Text "Image 1 Bell Flower @lacquer_is_life" is in the top right corner, evoking a fairytale feeling reminiscent of the English countryside. Close-up of hands holding a bottle of nail polish. The nails are painted in a glossy, romantic dusty pink shade reminiscent of an English countryside fairytale. Text overlay reads "Image 2 Bell Flower LONDONTOWN @shannasnailadventures. A hand with neatly manicured nails is painted in a romantic dusty pink, reminiscent of an English countryside bloom. The nail polish bottle is labeled "LONDONTOWN Bell Flower." Text: "Image 3 Bell Flower @thepolishedqueen.
Nail Polish
4.9
Rated 4.9 out of 5 stars
122
Bell Flower
A vertical pastel gradient glass foot file with the word "LONDONTOWN" printed at the top, designed for gentle yet effective smoothing. Hand holding a transparent glass foot file with a mint-green handle labeled "LONDONTOWN," known for its gentle yet effective smoothing abilities.
Tools
4.9
Rated 4.9 out of 5 stars
105
Glass Foot File
A 104ml tube of LONDONTOWN's Rose Gold Hand Peel featuring a pinkish-brown cap and label. The packaging displays the text "Peel & Serum." This transformative mask promises brighter, softer hands. A hand holds a squeezed tube of LONDONTOWN Rose Gold Hand Peel against a neutral background, with the transformative mask dispensing from the nozzle, promising smoother, softer hands. A hand is wrapped in a translucent, glittery fabric. The text reads: "Say Goodbye to Dry, Flaky Hands with LONDONTOWN Rose Gold Hand Peel. Rejuvenate, Exfoliate, Soften for Smoother Hands. A hand holds a tube of LONDONTOWN's Rose Gold Hand Peel, a luxurious mask enhancing skin hydration, smoothness, and appearance as per self-assessment studies. Experience brighter, smoother hands after every use. Comparison of a hand before and after using the Rose Gold Hand Peel by LONDONTOWN. Left: dry skin, no treatment. Right: visibly smoother hands after just one application of the hand mask. Gold ring on the ring finger in both images. A hand showcases LONDONTOWN's Rose Gold Hand Peel, emphasizing its focus on smoothing fine lines and wrinkles for brighter hands. Hands treated with LONDONTOWN's Rose Gold Hand Peel glide over a keyboard, surrounded by paperclips and a tube on a marble surface, promising smoother hands.
Hand Care
4.5
Rated 4.5 out of 5 stars
76
Rose Gold Hand Peel
A white pump bottle labeled "LONDONTOWN Prep & Remove Lacquer Remover" is displayed against a plain background. A hand with painted nails presses the pump of a white LONDONTOWN Prep & Remove Lacquer Remover bottle against a plain white background. A pair of hands with long nails against a pale purple background with the text: "Prep & Remove Lacquer Remover by LONDONTOWN lifts gels quickly without drying or damaging natural nails. A hand with two dark blue nails and two bare nails is shown next to the text: LONDONTOWN Prep & Remove Lacquer Remover removes gel, cleans, preps for manicures or pedicures, and replenishes nails. A bottle of LONDONTOWN Prep & Remove Lacquer Remover is displayed, featuring sleek branding and a clean design on a light background. A hand holds a bottle of LONDONTOWN Prep & Remove Lacquer Remover, surrounded by other LONDONTOWN nail care products on a white surface. A hand with partial dark nail polish on two nails rests beside a bottle of LONDONTOWN Prep & Remove Lacquer Remover, ready to gently and effectively cleanse your nails.
Removers
4.3
Rated 4.3 out of 5 stars
93
Prep & Remove Lacquer Remover
A bottle of LONDONTOWN Berry Nude nail polish in a light pink shade, reminiscent of a delectable blend of whipped cream and blueberries. Four hands with nails polished in a neutral shade, "Berry Nude" by LONDONTOWN, overlap on a white background. Text reads: "A synergy of high-impact color and conditioning care. A hand holds a bottle of pink nail polish labeled "Berry Nude by LONDONTOWN," featuring innovative pigment technology, Florium Complex, and a "21+ Free" formulation. Experience the delectable blend as dreamy as blueberry whipped cream when applied. Against a gray textured background, a hand displays long, almond-shaped nails painted in LONDONTOWN's glossy Berry Nude, reminiscent of the soft allure of whipped cream. Berry Nude by LONDONTOWN features a dropper with clear liquid, labeled: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, Vitamin E. Discover the powerful Florium Complex—a delightful blend. A hand adorned with neatly manicured Berry Nude nails by LONDONTOWN rests gently on a white fabric, with a snippet of blue material resembling luscious blueberries visible in the background. Close-up of a LONDONTOWN Berry Nude nail polish brush on a pink background, evoking the smooth finish of whipped cream; text highlights user approval for brush shape, cuticle ease, and streak prevention. Close-up comparison of Berry Nude by LONDONTOWN reveals that the Pro-Contour Brush covers more nail surface than the Standard Brush, thanks to its wider bristles. A hand elegantly showcases glossy light pink nail polish while holding a bottle labeled "Berry Nude" by LONDONTOWN. This delectable blend of colors, reminiscent of blueberry-tinted whipped cream, offers a chic and sophisticated look.
Nail Polish
4.8
Rated 4.8 out of 5 stars
87
Berry Nude
Bottle of LONDONTOWN Lakur Enhanced Colour vegan nail polish in the Mojave Mauve shade with a black cap. Four hands with pink manicured nails come together against a white background, showcasing LONDONTOWN's Mojave Mauve. The text above reads, "A synergy of high-impact color and conditioning care," highlighting this cruelty-free, vegan nail polish that nourishes while delivering vibrant color. A hand holds a bottle of Mojave Mauve nail polish by LONDONTOWN. This cruelty-free, vegan formula offers innovative pigment for color and shine, features the Florium Complex, and is 21+ free of harsh ingredients. A hand with long almond-shaped nails painted in LONDONTOWN's Mojave Mauve, a glossy pink vegan polish, is displayed against a plain background, showcasing an elegant cruelty-free manicure. The pipette with clear liquid and text emphasizes Mojave Mauve's plant-powered ingredients: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, Vitamin E. LONDONTOWN's vegan and cruelty-free formula ensures optimal nail care without compromise. A close-up of Mojave Mauve by LONDONTOWN: a pink vegan polish brush on a glossy surface. User satisfaction highlights include 100% wide fan shape, 90% contour brush ease, and 87% streak prevention. Plus, it's cruelty-free for added peace of mind. Compare two nail brushes: the "Standard Brush" with uneven bristles and the "Pro-Contour Brush" with precisely shaped bristles. Enhance your vegan, cruelty-free Mojave Mauve application from LONDONTOWN using the Pro-Contour's precision.
Nail Polish
4.8
Rated 4.8 out of 5 stars
65
Mojave Mauve
BESTSELLER
A bottle of LONDONTOWN's Duchess lakur Enhanced Colour nail polish, featuring a black cap and flaunting a pure crème white shade perfect for a French manicure, is shown against a white background. A hand with crème white nails is displayed on a plain background with the text: "Duchess by LONDONTOWN offers high-impact color and conditioning care, crafted with our vegan, cruelty-free formula. A hand holds a bottle of LONDONTOWN's "Duchess" crème white nail polish, featuring innovative pigment technology and Florium Complex. Free from 21+ harsh ingredients, this vegan and cruelty-free formula is perfect for a modern French manicure. A pipette with liquid sits among text: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. All are vegan and cruelty-free. These label the benefits of LONDONTOWN's Duchess crème white nail polish ideal for a classic French manicure. LONDONTOWN's Duchess expertly applies crème white nail polish, ideal for a vegan, cruelty-free French manicure. Its broad, contoured design ensures easy cuticle control and even coverage without streaks, receiving rave user reviews. Comparison of LONDONTOWN's Duchess crème white nail polish applied with a standard brush (left) versus a pro-contour brush (right) showcases precision and neatness differences, ideal for a flawless French manicure. A hand with long, white, manicured nails holds a bottle of LONDONTOWN Lakur nail polish in "Duchess," perfect for achieving a chic French manicure. Close-up of a hand showcasing nails adorned with LONDONTOWN's Duchess pure crème white nail polish, perfect for a chic French manicure. Close-up of a hand showing a French manicure with LONDONTOWN's Duchess natural pink nail polish and pure crème white tips. Text in the top right reads "Image 3 Duchess @hannahroxit".
Nail Polish
4.4
Rated 4.4 out of 5 stars
68
Duchess
NEW
Square bottle of LONDONTOWN's Tinted Fortifying Ridge Filler in Apricot Beige, features beige polish for smoothing ridges, topped with a black cap casting a rightward shadow. A hand holds a LONDONTOWN Tinted Fortifying Ridge Filler - Apricot Beige bottle against a beige background. Text reads: "TINT. PRIME. PERFECT." and "Smooths, conceals, and corrects ridges in one step. A hand delicately applies LONDONTOWN's Tinted Fortifying Ridge Filler in Apricot Beige to natural nails, subtly enhancing their color against a simple backdrop. A close-up of nails features LONDONTOWN's Tinted Fortifying Ridge Filler in Apricot Beige, highlighting one nail with a smooth, subtly tinted finish against another with visible ridges. Close-up of a hand with glossy, well-manicured nails showing a hint of Apricot Beige from LONDONTOWN's Tinted Fortifying Ridge Filler against a light background. Close-up of manicured nails with a satin finish. Text: "One Tint, Two Ways. Use LONDONTOWN's Tinted Fortifying Ridge Filler in Apricot Beige for a seamless look that effortlessly smooths ridges. Two hands with manicured nails, in gentle shades labeled Petal Pink and Apricot-Beige, are displayed on a pale background, highlighting LONDONTOWN's Tinted Fortifying Ridge Filler - Apricot Beige’s delicate tint that complements their ridges perfectly. Three skincare products on a white background: Original (white), Petal Pink (pink), and Tinted Fortifying Ridge Filler - Apricot Beige (peach) by LONDONTOWN. Each tint is labeled with an arrow, with subtle ridges enhancing the texture. Image of the Tinted Fortifying Ridge Filler in Apricot Beige by LONDONTOWN. This formula smooths ridges with cellulose, nourishes with Florium Complex, and is labeled as 100% talc-free.
Nail Care
4.6
Rated 4.6 out of 5 stars
597
Tinted Fortifying Ridge Filler - Apricot Beige
A rectangular bottle of Perfecting Nail Veil #6 by LONDONTOWN, featuring a hint of color with its nude nail polish, complemented by a black cap and white text on the label. This power-packed product offers both beauty and care for your nails. A hand with manicured nails holds a power-packed bottle of Perfecting Nail Veil #6 from LONDONTOWN, offering a hint of color and care. A hand with neatly manicured nails, painted in LONDONTOWN's Perfecting Nail Veil #6 for a subtle hint of color, is shown against a white background. A hand with neatly manicured, almond-shaped nails painted in LONDONTOWN's Perfecting Nail Veil #6, a glossy nude with a hint of color, exudes elegance and care against a white background. A nude nail polish bottle labeled "Perfecting Nail Veil #6" from LONDONTOWN promotes its power-packed benefits for healthy nail growth, exfoliation, and ability to hide imperfections. With three drops of polish shown beside the bottle, this product offers a hint of color for flawlessly chic nails. Image of three nail polish bottles labeled "LAKUR," "NAIL CONCEALER," and "Perfecting Nail Veil #6." Each section describes the benefits: high-impact color, instant brightener, and a hint of color with power-packed care. The Perfecting Nail Veil #6 is by LONDONTOWN.
One Step Mani
4.7
Rated 4.7 out of 5 stars
124
Perfecting Nail Veil #6
A bottle of LONDONTOWN's Pink Strawberry Lakur Enhanced Colour nail polish in sweet baby pink, featuring ultrafine glitter. The cap is black, and the product is shot against a plain white background. A hand with Pink Strawberry nails, accented with ultrafine glitter, beside the text "A synergy of high-impact color and conditioning care" on a white background. Brand: LONDONTOWN. A hand holds a Pink Strawberry "lakur" nail polish by LONDONTOWN, showcasing innovative pigment and Florium Complex. This sweet shade with ultrafine glitter is free from 21+ harsh ingredients, providing a dazzling baby pink finish. A brush dipped in LONDONTOWN's Pink Strawberry ultrafine glitter nail polish glides against a sparkly baby pink background, highlighting high user satisfaction with its sweet brush shape and effectiveness. LONDONTOWN's Pink Strawberry sparkles like sweet ultrafine glitter, featuring a glass dropper surrounded by Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Compare nail application with a standard brush to using LONDONTOWN's Pro-Contour brush. The Pro-Contour provides more even coverage, giving Pink Strawberry polish a flawless finish. A hand with neatly manicured nails painted with LONDONTOWN's Pink Strawberry polish is shown against a neutral background. Four bottles of LONDONTOWN Pink Strawberry nail polish in various shades are displayed on a glistening, colorful surface adorned with blue, sweet baby pink, and ultrafine glitter accents.
Nail Polish
4.8
Rated 4.8 out of 5 stars
113
Pink Strawberry
A bottle of red crème polish called "Londoner Love" by LONDONTOWN, with a black cap, boasting a 16+ Free and Cruelty-Free formula. A hand with glossy red nails in LONDONTOWN's Londoner Love polish appears against a white background, showcasing "A synergy of high-impact color and conditioning care." This cruelty-free, vegan formula keeps your nails stunning while aligning with your ethical values. A hand with neatly manicured nails painted in vibrant red crème polish holds a bottle of LONDONTOWN's vegan, cruelty-free "Londoner Love" (Professional) nail lacquer. A hand holds a bottle of LONDONTOWN's Londoner Love (Professional) red crème polish, featuring innovative pigment technology and Florium Complex. It is vegan, cruelty-free, and free of 21+ harsh ingredients for a bold look without compromise. The Londoner Love (Professional) by LONDONTOWN features a cruelty-free dropper with liquid and text highlighting the Florium Complex: Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, Vitamin E—ideal for a vegan beauty routine. LONDONTOWN's Londoner Love (Professional) nail polish features a wide fan shape (100%), contoured brush (90%), and streak prevention (87%) on a red background. Bold "Real Results" emphasizes its cruelty-free formula for stunning nails without compromising your values. Close-up comparison of a standard brush and LONDONTOWN's Londoner Love (Professional) pro-contour brush applying vibrant red crème polish. The pro-contour brush offers more even coverage, ideal for a cruelty-free manicure experience.
Nail Polish
4.8
Rated 4.8 out of 5 stars
91
Londoner Love
A bottle of LONDONTOWN's Lakur nail polish in the muted mauve shade called "Cashmere". The label reads "lakur Enhanced Colour by LONDONTOWN." This vegan, cruelty-free formula ensures a vibrant and lasting finish without sacrificing ethics. A hand with glossy plum-colored nails, text reads: "Cashmere by LONDONTOWN combines high-impact color with nourishing care, all vegan and cruelty-free. A hand holds a LONDONTOWN Cashmere nail polish bottle, showcasing elegant gray nails. Featuring innovative pigment and powered by Florium Complex, this cruelty-free polish is vegan and free of 21+ harsh ingredients, ensuring your manicure is both kind and stylish. A dropper with clear liquid is surrounded by Chamomile Extract, Garlic Extract, Rapeseed Flower Oil, Cucumber Extract, Evening Primrose Oil, and Vitamin E. Text: "Powered by Florium Complex." Cashmere by LONDONTOWN ensures a guilt-free skincare experience that is proudly Vegan and Cruelty-Free. Close-up of Cashmere brush on a plum background with text: "100% agree wide fan shape adds control, 90% agree aids cuticle painting, 87% agree prevents streaks for even coverage." Plus, it's cruelty-free for guilt-free perfection. From Brand LONDONTOWN. Compare the application of LONDONTOWN's Cashmere nail polish using a standard brush versus a pro-contour brush. Observe precision and even coverage in rich Plum. Discover our vegan, cruelty-free formula for flawless nails always. Hand holding a bottle of LONDONTOWN Cashmere nail polish. Nails are painted in the same shade. This vegan, cruelty-free formula ensures a smooth finish. Text overlay reads: "Image 1 Cashmere @lacquer_is_life". Close-up of a hand with nails painted in a lavender shade, holding a bottle of LONDONTOWN’s Cashmere vegan, cruelty-free nail polish labeled "Enhanced Colour." Text overlays read "Image 2," "Cashmere," and "@mrsalexsanz. A hand with manicured nails painted in a vegan, cruelty-free plum color polish, holding a bottle of LONDONTOWN nail polish in the shade Cashmere. The image also displays the Instagram handle @accio_nails. A hand with purple nail polish and a sparkling accent nail holding a bottle of LONDONTOWN Lakur Enhanced Colour, formaldehyde-free nail polish in the shade "Cashmere." The background features autumn leaves.
Nail Polish
4.8
Rated 4.8 out of 5 stars
90
Cashmere
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in Waterloo Sunset with a black cap. This vegan nail polish exudes elegance and is perfect for any occasion. A hand with "Waterloo Sunset" rose petal pink polish from LONDONTOWN is shown against a plain background, featuring the text: "A synergy of high-impact color and conditioning care. Vegan and cruelty-free. A hand holds a bottle of Waterloo Sunset nail polish by LONDONTOWN against a white background, highlighting its advanced pigment technology, the Florium Complex, and vegan, cruelty-free formula that is free from 21+ harsh ingredients. Sporting LONDONTOWN's Waterloo Sunset rose petal pink nail polish, a person partially covers their face with their hand, adorned with gold twisted hoop earrings and a slicked-back hairstyle, exuding cruelty-free elegance. A dropper with clear liquid is surrounded by text highlights of ingredients like Chamomile Extract, Rapeseed Flower Oil, and Cucumber Extract. This cruelty-free blend, Waterloo Sunset by LONDONTOWN, also includes Garlic Extract, Evening Primrose Oil, and Vitamin E. Ideal for vegan-friendly skincare. LONDONTOWN's Waterloo Sunset, a cruelty-free nail polish, applies a delicate Rose Petal Pink shade. Claims state 100% agree on control, 90% on cuticle ease, and 87% on even coverage. Discover the precision difference when applying Waterloo Sunset by LONDONTOWN using a standard brush versus a pro-contour brush. This cruelty-free, vegan formula ensures a flawless finish while caring for animals and the planet. Close-up of a hand with short, square-shaped nails painted a light rose petal pink. A bottle of LONDONTOWN's vegan nail polish labeled "Waterloo Sunset" is seen nearby. Text on the image reads: "Image 1 Waterloo Sunset @jlara.hair.
Nail Polish
4.7
Rated 4.7 out of 5 stars
107
Waterloo Sunset
BESTSELLER
A tube of LONDONTOWN Foot Balm, featuring a green, leafy design and white text that highlights its benefits for smoother soles and softer heels. Infused with eucalyptus and lemongrass for a refreshing touch, this balm is available in a 4 fl oz (120 ml) size. Close-up of a person applying Foot Balm to cracked heel. Text reads: "Dry feet & rough heels - discover your moisturizing sole mate, infused with eucalyptus by LONDONTOWN. The before and after image shows a foot with dry, cracked heels on the left and the same heel noticeably smoother and less dry on the right, thanks to LONDONTOWN's nourishing Foot Balm. Chunks of cocoa and shea butter are placed alongside a creamy lotion and two cocoa beans. The text reads: "LONDONTOWN Eucalyptus-infused Foot Balm - Instantly softens, moisturizes, and relieves dryness. A person smiling while holding a green tube of LONDONTOWN Foot Balm with eucalyptus. Feet in sandals rest outside a car window against a clear blue sky, accompanied by text promoting "sandal-ready feet all year round." Keep them soft and smooth with LONDONTOWN's moisturizing eucalyptus Foot Balm. A person gently applies LONDONTOWN's Foot Balm, infused with eucalyptus, from a tube onto their heel, enjoying the soothing aroma. Five-star review: "LONDONTOWN's Foot Balm makes my feet feel very soft and smooth. Plus, the eucalyptus scent smells wonderful!" - Stephanie, Verified Buyer. A person wearing textured socks sits under a green blanket. Text on the image reads: "Put your softest feet forward" with skincare advice for softer feet. Discover the soothing benefits of LONDONTOWN's Foot Balm, which moisturizes and revitalizes tired toes. A mint-green tube labeled "LONDONTOWN Foot Balm" with a white leaf illustration stands upright on a white background, emphasizing its nourishing and soothing benefits for feet.
Foot Care
4.9
Rated 4.9 out of 5 stars
89
Foot Balm
BESTSELLER
A close-up image of a bottle of LONDONTOWN's Beaumont nail polish, showcasing a dusty mauve-nude shade with a black cap and white text on the label. This vegan and cruelty-free formula blends style with conscientious beauty. Hands with manicured Greige nails are arranged geometrically. Text reads, "Beaumont by LONDONTOWN—a synergy of high-impact color and conditioning care with nourishing Florium Complex. A hand holds a bottle of LONDONTOWN Beaumont nail polish, noted for its vegan, cruelty-free formula and Florium Complex. The polish is also devoid of 21+ harsh ingredients, offering a healthier manicure experience. Beaumont by LONDONTOWN features a dropper with Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. This nourishing Florium Complex offers vegan, cruelty-free skin-friendly care. A person with long dark hair and neutral makeup poses, fingers gently touching their lips, highlighting their beige polished nails, achieved with LONDONTOWN's vegan cruelty-free Beaumont. LONDONTOWN's vegan, cruelty-free Beaumont nail polish brush delivers a pink finish. According to a survey, 100% of users agree on control, 90% appreciate the contour ease, and 87% endorse its streak prevention and even coverage. Comparison of LONDONTOWN's Beaumont nail polish applied with a standard brush vs. a pro-contour brush shows precision and coverage differences, while the nourishing Florium Complex ensures healthier nails with every stroke. Close-up of a person touching their face with fingers, each nail painted with Beaumont (Professional) by LONDONTOWN greige polish, against a plain background. Close-up of a hand with neatly manicured nails painted in Beaumont, a light matte greige from LONDONTOWN's vegan, cruelty-free polish.
Nail Polish
4.7
Rated 4.7 out of 5 stars
65
Beaumont