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Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Truly Ruby
Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
4.6
Rated 4.6 out of 5 stars
7

Truly Ruby

carnal crimson

Color: Truly Ruby
Naughty List
Nice & Icy
Truly Ruby
You're Golden
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Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.


  • Self-leveling pigment provides a plush, cushiony finish
  • Pro-contour brush makes application effortless
  • Features Londontown’s signature 21+ free formula

12ml / .4 fl oz

All Nail Types

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Acetyl Tributyl Citrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Stearalkonium Bentonite, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Tocopheryl Acetate (Vitamin E), Acrylates Copolymer, N-butyl Alcohol, Biotin, Silica, Etocrylene, Aqua (Water), Calcium Pantothenate, Diacetone Alcohol, Phosphoric Acid, Alcohol Denat., Glycerin, Propylene Glycol, Ferrous Gluconate, Phenoxyethanol, CI 73360, CI 15880, CI 77891, CI 19140, CI 15850, CI 77499, CI 77510

Truly Ruby

A synergy of high-impact color and conditioning care.

A synergy of high-impact color and conditioning care.

4.6
Rated 4.6 out of 5 stars
Based on 7 reviews
Total 5 star reviews: 5 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
86%would recommend this product
Ease of UseRated 4.8 on a scale of 1 to 5
Length of WearRated 4.5 on a scale of 1 to 5
Write a Review (Opens in a new window)
7 reviews
  • EH
    Evelyn H.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros Would Buy Again
    Rated 5 out of 5 stars
    3 hours ago
    Works for Me!

    Love this shade and brand. Doing my own manicure after 50+ years of professional manicures. I've had tips. natural. gel and powder. Keep my nails fashionably short and no breakage due to nail harderner and quality of product. So pleased and saving $50 monthly!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 4.0 on a scale of 1 to 5
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  • LG
    Laura G.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros Chip-Resistant, High Impact Color, High Shine
    Rated 4 out of 5 stars
    3 days ago
    Truly Ruby

    It's difficult to gauge the actual color online. When I applied the polish to my nails, it was darker than I expected. Everything else was fine. I've ordered another red color, London Calling, which I also think might be a bit off, so I've ordered a third one, Changing of the Guard, that will hopefully be the right one.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • AC
    APRIL C.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros High Shine, Would Buy Again, High Impact Color, Conditioning, Chip-Resistant
    Rated 5 out of 5 stars
    6 days ago
    Beautiful Red!!!!

    I was searching for a deep, dark red for the fall/winter and when I saw this one online, I knew it was the one I needed!!!! It's stunning!!!!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • HW
    Heather W.
    Verified Buyer
    Skin Tone Medium
    Rated 3 out of 5 stars
    1 week ago
    Truly ruby

    Love the color, but I found very hard to remove.

    Ease of UseRated 4.0 on a scale of 1 to 5
    Length of WearRated 4.0 on a scale of 1 to 5
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    L Profile picture for LONDONTOWN
    LONDONTOWN
    5 days ago

    Thank you for sharing your experience with Truly Ruby, Heather. We're so happy to hear you love the color! We understand your concern about the removal process, and we want to make sure you have the best experience with this beautiful shade. Our customer service team has reached out via email with some removal tips and product recommendations that should make the process much easier for you.

  • L
    Lucy
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love the color !

    Was this helpful?