Mani Must-Haves

428 products
BESTSELLER
A bottle of LONDONTOWN Nail Probiotic Instant Boost, featuring a black cap and light peach-colored liquid inside, designed as a transformative nail mask perfect for strengthening thin or weak nails. A hand applies clear nail polish, with text promoting LONDONTOWN Nail Probiotic Instant Boost—a nail mask that improves the look of weak nails in just three minutes. A hand with neatly manicured nails holds a bottle of LONDONTOWN Nail Probiotic Instant Boost. Text highlights: fast results, strengthens weak nails, helps brittle nails recover, and supports the nail’s natural microbiome. A bottle of LONDONTOWN Nail Probiotic Instant Boost, ideal for thin nails, sits on a surface with halved peaches in liquid. LONDONTOWN Nail Probiotic Instant Boost features a Probiotic Complex for the microbiome, AHAs & PHAs for moisture, and Vitamin B5 (Panthenol) for deep hydration—perfect as a nail mask to support weak or thin nails. A close-up of a hand with natural nails highlights LONDONTOWN’s Nail Probiotic Instant Boost—an ultra-nourishing nail mask for fast absorption, instant results, and stronger support for weak nails. A close-up of fingernails in two panels: "before" shows thin, weak nails, while "after" reveals smoother, glossier nails after using LONDONTOWN Nail Probiotic Instant Boost.
Nail Care
4.7
Rated 4.7 out of 5 stars
289
Nail Probiotic Instant Boost
A bottle of LONDONTOWN Flash Dry Top Coat nail polish with a black cap, displayed against a plain white backdrop. This top coat provides a shine-enhancing, quick-drying finish for durable wear. A hand with glossy beige nails. Text reads, "LONDONTOWN Flash Dry Top Coat speeds up dry time for a fast-dry finish to reduce dents, nicks & smudges." Icons include a stopwatch. A hand holds a bottle of LONDONTOWN Flash Dry Top Coat, with text claiming it "adds high shine and plumps nails with a quick-dry finish. Close-up of a hand with glossy nude-colored nails resting on a face, featuring text: "Flash Dry Top Coat by LONDONTOWN locks in color to prevent fading & yellowing. Experience a flawless finish that lasts. A hand with neatly manicured nails flaunts a glossy taupe color enhanced by LONDONTOWN's Flash Dry Top Coat, guaranteeing a smooth finish. The fast-dry formula ensures your look is ready in a flash. Wearing a beige sweater, a person holds a white cup of tea with both hands, savoring the moment like an afternoon break finished with LONDONTOWN's Flash Dry Top Coat. The photo shows manicured hands with beige polish—one with almond-shaped nails and the other square-shaped—against a light background. Text reads: "Flash Dry Top Coat by LONDONTOWN: Extends Wear Time with a Fast-Dry Finish. Long, almond-shaped nails flaunt a glossy pink hue using LONDONTOWN's Flash Dry Top Coat, set against a gray backdrop. Close-up of a fingernail with LONDONTOWN's Flash Dry Top Coat, featuring glossy dark red polish and a smooth almond shape that boasts a quick-dry finish. Diagram illustrating a manicure process: protective base coat, flashy lacquer, and LONDONTOWN's Flash Dry Top Coat to seal the finish. Includes images of bottles.
Top Coats
4.7
Rated 4.7 out of 5 stars
176
Flash Dry Top Coat
$32 Value
Two bottles of LONDONTOWN Strengthening Remover Duo, 118 ml each, stand upright with white labels and black caps—gently hydrating as they remove polish.
Sets
4.8
Rated 4.8 out of 5 stars
244
Strengthening Remover Duo
BESTSELLER
$40 Value
LONDONTOWN presents the Conceal + Go Duo, featuring their Illuminating Nail Concealer and Gel Genius Top Coat for naturally flawless nails, with a branded box gracefully displayed in the background. The LONDONTOWN Conceal + Go Duo features two nail polish bottles, one white and one black, elegantly showcased in front of their packaging to promise naturally perfect nails. Close-up of a hand with neatly manicured nails, enhanced by LONDONTOWN's Illuminating Nail Concealer to showcase a soft, pale pink color, resting on black fabric. A hand with neatly manicured nails is shown, featuring a glossy light pink shade of LONDONTOWN's Illuminating Nail Concealer (Professional). The image includes four text blocks highlighting the polish's benefits, such as blurring imperfections and ease of use, while acting as a brightener for dull nails. Close-up of a brush applying Illuminating Nail Concealer (Professional) by LONDONTOWN with text listing ingredients: Porcelain Flower Extract brightens dull nails, Lime Tree Extract rejuvenates, Florium Complex nourishes, and Optical Brighteners illuminate discolored nails.
Sets
4.7
Rated 4.7 out of 5 stars
3,967
Conceal + Go Duo
A bottle of LONDONTOWN Invisible Crown Lakur nail polish in sheer pink, shown upright with a 2025 Cosmopolitan Loves award badge in the top left corner. Hand with soft sheer pink polished nails and text "Invisible Crown by LONDONTOWN: A synergy of high-impact color and conditioning care. A hand holds a bottle of LONDONTOWN's Invisible Crown Lakur nail polish, featuring dazzle pigment technology, Florium Complex, and a formulation that's 21+ free of harsh ingredients. A hand with nails polished in LONDONTOWN's Invisible Crown, a soft sheer pink, is held against lush green leaves, subtly dazzling the serene scene. Close-up of Invisible Crown (Professional) nail polish brush with soft sheer pink. Survey results text: 100% agree on control, 90% on cuticle ease, 87% on streak prevention. Background is light pink, ready to dazzle everyone with perfection by LONDONTOWN. Hands with LONDONTOWN's Invisible Crown white nail polish and red heart designs rest on silky, sheer pink fabric. The Invisible Crown (Professional) by LONDONTOWN features an eyedropper with clear liquid and text labels for its Florium Complex: chamomile extract, rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, and vitamin E—a sheer pink essence that dazzles them all. A close-up of a person with glossy pink lips and light pink, almond-shaped nails touched their cheek, exuding a dazzle them all allure with LONDONTOWN's Invisible Crown (Professional). Discover the allure of nail application with LONDONTOWN's Invisible Crown. Compare a standard brush to a pro-contour brush for even coverage, perfect for achieving that soft sheer pink look—like wearing an invisible crown on your nails.
Nail Polish
4.7
Rated 4.7 out of 5 stars
209
Invisible Crown
BESTSELLER
A bottle of LONDONTOWN lakur Cheerio vegan nail polish in a sheer neutral pink, featuring the "2025 Cosmopolitan Loves" badge in the top left corner. Ideal for achieving a fresh French manicure look. Close-up of manicured fingers with natural, sheer pink nail polish. Text reads, "A synergy of high-impact color and conditioning care." Achieve elegance with Cheerio by LONDONTOWN, a vegan and cruelty-free formula. A hand holds a bottle of LONDONTOWN's Cheerio nail polish, featuring innovative pigment technology, Florium Complex, and a 21+ free formula. This vegan cruelty-free polish offers a sheer neutral pink—perfect for achieving that chic French manicure shade. A person touches their cheek, displaying nails polished in Cheerio by LONDONTOWN, a sheer neutral pink akin to a classic French manicure. The skin's natural, dewy texture highlights the elegance of this vegan, cruelty-free nail polish. A close-up of LONDONTOWN's Cheerio nail brush submerged in liquid demonstrates high user satisfaction: 100% agree on control, 90% ease around cuticles, and 87% even coverage. Ideal for a sheer neutral pink finish or a vegan, cruelty-free French manicure look. Close-up of two Cheerio nail brushes on nails. Left: Standard brush with uneven bristles. Right: LONDONTOWN Pro-Contour brush, featuring even, precise bristles for a flawless French manicure. Text above highlights "Astonishing Results. A pipette with clear liquid rests on white, surrounded by Chamomile Extract, Rapeseed Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. This vegan cruelty-free blend from LONDONTOWN's Cheerio offers a sheer neutral pink hue akin to a classic French manicure. A close-up shows a hand with neatly filed, natural nails adorned in LONDONTOWN's Cheerio, a sheer neutral pink, under bright lighting.
Nail Polish
4.8
Rated 4.8 out of 5 stars
238
Cheerio
BESTSELLER
A black bottle of LONDONTOWN Gel Genius Base Coat nail polish is set against a white background, offering the benefits of a gel finish without causing any damage. Close-up of a hand with long, pale pink manicured nails. Text reads: "LONDONTOWN Gel Genius Base Coat provides damage-free gel for an extended-wear mani-pedi. A hand holds a bottle of LONDONTOWN Gel Genius Base Coat. Beside it, the benefits are listed with checkmarks: "Protect & Smooth," "Plump Up Polish," and "Extend Wear Time," ensuring gel-strong nails without damage. A close-up shows a hand applying LONDONTOWN's Gel Genius Base Coat to nails. Text reads: "Grips onto polish for smoother, more flawless application." Experience gel-like durability without the damage. A hand with smooth, dark skin rests on a surface. The nails are neatly manicured and adorned with LONDONTOWN's Gel Genius Base Coat in shimmery light pink, delivering a chic look that's damage-free. Red and white swirled "Lakur Nail Polish," paired with LONDONTOWN's "Gel Genius Base Coat" for optimal application, longer wear, and plumpness, with a checkmark symbol. A hand with perfectly manicured, damage-free nails, thanks to LONDONTOWN's Gel Genius Base Coat, holds a chocolate macaron over a plate of three. In the background are a teacup and book offering perfect relaxation. An illustration of a manicure with LONDONTOWN's Gel Genius Base Coat, a pink gel lacquer, and top coat. Each layer’s benefits are detailed, highlighting perks like a glossy finish and damage-free protection on the polished nail. A hand featuring LONDONTOWN's Gel Genius Base Coat rests on an open book, its fingers adorned with several gold rings.
Base Coats
4.8
Rated 4.8 out of 5 stars
164
Gel Genius Base Coat
A vibrant red bottle of LONDONTOWN Perfecting Nail Veil #8, featuring a sleek black cap, is impeccably photographed against a crisp white background. A dark-skinned hand shows neatly manicured nails in glossy bright red, set against a plain background. Above, text reads: "Perfecting Nail Veil #8 by LONDONTOWN: Power-packed care with a kiss of color. A hand with medium-length almond nails painted in LONDONTOWN’s Perfecting Nail Veil #8, shown against a plain white background, exudes bold confidence and care with its polished, power-packed hint of color. A hand with neatly manicured, pink nails and text highlighting LONDONTOWN's Perfecting Nail Veil #8—a powerful, five-minute, one-step polish that needs no base or top coat. LONDONTOWN’s Perfecting Nail Veil #8, in a vibrant red shade, spilled from an open bottle onto a white surface. A hand with pink painted nails holds a bottle of LONDONTOWN Perfecting Nail Veil #8—an effortless nail care formula with rejuvenating AHAs, conditioning Florium Complex, strengthening biotin, and a sheer hint of color. A close-up of a hand with short, neatly manicured nails painted in LONDONTOWN’s Perfecting Nail Veil #8, a glossy pink shade, rests against a cheek, reflecting subtle care and attention to detail. A close-up of power-packed, color-rich nails with Perfecting Nail Veil #8 by LONDONTOWN.
One Step Mani
4.1
Rated 4.1 out of 5 stars
236
Perfecting Nail Veil #8
BESTSELLER
A bottle of LONDONTOWN's High Gloss Top Coat nail polish, featuring a black cap and offering a super shiny finish, displayed against a white background. A person with glossy red nail polish touching their face. Text reads: "Supercharge Your Shine with LONDONTOWN's High Gloss Top Coat for a polished, glass-like finish. A hand displays a bottle of LONDONTOWN High Gloss Top Coat, featuring its "Impossible Shine," "Chip-Resistant Formula," and "Extended Wear" for an impressive shiny finish. Close-up of a hand with manicured nails in LONDONTOWN's High Gloss Top Coat, showcasing a radiant shiny finish. Glossy pink nails with text overlay: "LONDONTOWN High Gloss Top Coat: SHINE-BOOSTING POLYMER enhances shine retention for a shiny finish. A hand flaunts a glossy dark red fingernail, enhanced by LONDONTOWN's High Gloss Top Coat, gleaming brilliantly against a white backdrop. Steps for a manicure: Apply a base coat to protect nails, use Lakur polish for color, and finish with LONDONTOWN's High Gloss Top Coat to seal and give a shiny finish. Close-up of a person with smooth skin touching their face, showcasing pastel pink manicured nails with LONDONTOWN's High Gloss Top Coat, and wearing a pink spaghetti strap top. A close-up of interlocked fingers with glossy red nails showcases the cushiony finish of LONDONTOWN's High Gloss Top Coat. Red and white High Gloss Top Coat swatches from LONDONTOWN overlap with a glossy sheen, featuring the text "Extended Wear & Plumpness" and a checkmark.
Top Coats
4.7
Rated 4.7 out of 5 stars
178
High Gloss Top Coat
$40 Value
LONDONTOWN Cuticle Saver duo, featuring Fresh Glow Cuticle Remover (black cap) and Nourishing Cuticle Oil (dropper cap), is a must-have for cuticle care—beautifully displayed against a white background. Presenting the Cuticle Saver boxed set by LONDONTOWN: featuring Fresh Glow Cuticle Remover and Nourishing Cuticle Oil, each contained in a 12 mL bottle. Displayed against a floral-patterned background, this duo is your ultimate cuticle care life saver.
Sets
4.7
Rated 4.7 out of 5 stars
1,520
Cuticle Saver
NEW
A bottle of LONDONTOWN Magnolia Haze lakur Enhanced Colour nail polish in sheer petal pink, featuring a 2025 Cosmopolitan Loves award badge in the top left corner. A hand holding a bottle of Magnolia Haze nail polish, a sheer, petal pink shade by LONDONTOWN. Four hands with glossy Magnolia Haze nails displayed against a plain backdrop, highlighting diverse skin tones. Text reads: "LONDONTOWN's synergy of high-impact color and conditioning care. Close-up of a person’s shoulder with Magnolia Haze nail polish by LONDONTOWN, wearing a versatile pink strap and a white towel draped over their head. A hand showcases sheer, petal pink polished nails using LONDONTOWN's Magnolia Haze. It features innovative pigment technology, Florium Complex for conditioning, and removes 21+ harsh ingredients, making it versatile for any style or occasion. The Magnolia Haze makeup brush by LONDONTOWN impresses on a petal pink backdrop with 100% for ease of control, 90% for painting cuticles, and 87% in preventing streaks. Two close-up images compare nail brushes. The left displays an "Old Brush" with uneven bristles; the right presents LONDONTOWN's Magnolia Haze, showcasing petal pink bristles. Text: "Customized Pro-Contour brush for ASTONISHING RESULTS.”. A person with a towel on their head gently touches their face with a sheer white cloth, highlighting the versatility of LONDONTOWN's Magnolia Haze petal pink nail polish. Close-up of a hand with neatly manicured fingernails painted in Magnolia Haze, a sheer petal pink shade from LONDONTOWN. A hand with Magnolia Haze nails from LONDONTOWN elegantly holds a champagne flute with a light liquid, against a sheer white fabric backdrop. A close-up shows someone touching their chin with manicured nails, painted in LONDONTOWN's Magnolia Haze, a versatile petal pink that radiates sheer elegance against smooth, well-lit skin. Five bottles of LONDONTOWN's Lakur nail polish in versatile pink shades, including the elegant Magnolia Haze reminiscent of petal pink blossoms, are displayed on a white surface with two pink macarons and a teacup of cappuccino. LONDONTOWN's Magnolia Haze features a sheer dropper with liquid and text labels for versatile ingredients like Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. It's as refreshing as a petal pink blossom.
Nail Polish
4.7
Rated 4.7 out of 5 stars
165
Magnolia Haze
BESTSELLER
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Chai, with a 2025 Cosmopolitan Loves badge in the top left corner. A hand with manicured nails painted in the shade "Chai" from LONDONTOWN against a white background. Text reads: "A synergy of high-impact color and conditioning care. A hand holds a bottle of LONDONTOWN's Chai nail polish, highlighting its innovative pigment technology. With the Florium Complex, this crème formula is 21+ free from harsh ingredients, ensuring a smooth and lasting finish. Hands with LONDONTOWN mauve polish hold a white mug of Chai. The wearer is in a knitted sweater against a soft taupe background. A close-up of LONDONTOWN Chai nail polish brush with text: "100% agree the fan shape aids control, 90% agree it eases painting around cuticles, and 87% agree it prevents streaks for even coverage. Comparing a standard brush to LONDONTOWN's Chai pro-contour brush on fingernails: the Chai brush, with its taupe application, delivers a more defined and precise look. Introducing LONDONTOWN's Chai: a dropper with liquid labeled with natural extracts—Chamomile for soothing, Rapeseed Oil for conditioning, Cucumber for hydrating, Garlic for fortifying, Evening Primrose for its biotin-rich crème qualities, and Vitamin E as an antioxidant. A hand with neatly manicured nails painted in LONDONTOWN's Chai, a spiced taupe crème, against a white background.
Nail Polish
4.7
Rated 4.7 out of 5 stars
187
Chai
A bottle of LONDONTOWN's Perfecting Nail Veil #1, featuring a square-shaped black cap and a label displaying the product name on a translucent, peach-colored liquid. This power-packed nail veiling solution offers both color and care for your nails. A hand holding a bottle of nude-colored nail polish labeled "Perfecting Nail Veil #1 by LONDONTOWN." The nails, painted with the same care, reflect the power-packed color. A hand with neatly manicured nails painted in LONDONTOWN's Perfecting Nail Veil #1 exudes subtle power-packed elegance against a plain white background. Three power-packed droplets of LONDONTOWN's Perfecting Nail Veil #1 on a white background; the beige liquid droplets are of different sizes. Comparison of three LONDONTOWN products: Lakur (high-impact color, moisturizing care), Nail Concealer (instant brightener for dull nails), and Perfecting Nail Veil #1 (hints of color and power-packed care).
One Step Mani
4.7
Rated 4.7 out of 5 stars
195
Perfecting Nail Veil #1
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade "Elderberry," a deep red, is featured with a "Cosmopolitan Loves 2025" badge in the top left corner. Three pairs of hands with Elderberry nail polish by LONDONTOWN, featuring a high-impact color and conditioning care, exude mystery with its deep, blackened purple undertones. A hand holds a bottle of LONDONTOWN’s Elderberry nail polish, featuring innovative pigment technology and Florium Complex. The 21+ free formula adds depth and mystery with its blackened purple allure. A woman with dark red lipstick and nails, exuding mystery, partially covers her face with her hand adorned in LONDONTOWN's Elderberry polish. A close-up of LONDONTOWN's Elderberry brush dipped in deep blackened purple highlights survey results on its mystery, effectiveness, and ease of use. A hand holds a bottle of LONDONTOWN's "Elderberry" nail polish, its captivating blackened purple hue perfectly matching the painted fingernails. A manicured hand with mysterious blackened purple nails holds a bottle of LONDONTOWN's Elderberry nail polish, showcasing an enchanting depth of dark red color. The "Elderberry" dropper by LONDONTOWN explores nature's mystery, combining chamomile extract, rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, and vitamin E. A hand flaunting long, oval nails painted with LONDONTOWN's Elderberry polish evokes depth and mystery, reminiscent of a blackened purple twilight. Close-up of nails showing a standard brush on the left and LONDONTOWN's pro-contour brush on the right, highlighting bristle shape that enhances your polish. The striking contrast is as mysterious as Elderberry blackened purple, perfecting your flawless manicure.
Nail Polish
4.8
Rated 4.8 out of 5 stars
142
Elderberry
NEW
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish. Close-up of a hand with a glossy pink mani, featuring "MAKE IT GEL" and the tagline: No drills, no damage, no salon trip—just flawless results at home with LONDONTOWN GelShift Top Coat, UV/LED cured for a professional finish. A close-up of a hand with pink nails as a brush applies LONDONTOWN GelShift Top Coat. Text: "Keep the lakur you love and switch to an at-home gel mani—just cure under UV/LED. LONDONTOWN GelShift Top Coat swatch in pink showcases benefits: TPO free, chip-resistant, use any color, extends wear, ultra glossy, HEMA free. Achieve real results at home with this UV/LED compatible gel mani top coat. A hand with glossy nude nails is shown against a gradient background, promoting LONDONTOWN’s GelShift Top Coat for shine and long-lasting wear that’s cured under UV/LED light. A hand holds a bottle of LONDONTOWN GelShift Top Coat; the other shows glossy, light pink gel nails. Text: "Apply. Cure under UV/LED. Transform." Achieve flawless results at home with LONDONTOWN's GelShift Top Coat.
GelShift
4.2
Rated 4.2 out of 5 stars
164
GelShift Top Coat
An image displays a LONDONTOWN-branded box labeled "Conditioning Lacquer Remover Pads." The open box reveals individual packets, with one pad partially outside. These acetone-free packets ensure safe and moisturizing nail polish removal and are marked "Do Not Flush. A hand holds a box of LONDONTOWN Conditioning Lacquer Remover Pads against a white background, ideal for convenient nail polish removal on-the-go. A person uses a Conditioning Lacquer Remover Pad by LONDONTOWN for quick nail polish removal. Text reads: "Eliminates old polish in seconds, ideal for on-the-go touch-ups, and leaves nails feeling better than before. Enjoy the convenience of LONDONTOWN's Conditioning Lacquer Remover Pads while on the go. These plush pads are pre-saturated for quick and effective nail polish removal, offering a fresh scent and conditioning properties that make them an ideal travel companion. A hand holds a LONDONTOWN Conditioning Lacquer Remover Pad above a pink pouch, ideal for nail polish removal on the go. A hand with polished nails is shown. Text reads: "LONDONTOWN Conditioning Lacquer Remover Pads - Fast, Easy, Acetone-free, Travel-friendly for on-the-go nail polish removal, No harsh smell" with checkmarks. An individual opens a package of LONDONTOWN Conditioning Lacquer Remover Pads, ideal for convenient nail polish removal while traveling. Each sachet reveals a pad that is ready to use. Hands opening a LONDONTOWN Conditioning Lacquer Remover Pads packet, ideal for convenient nail care, with a pad partially visible. Two packets of LONDONTOWN Conditioning Lacquer Remover Pads are designed to float in water, making them ideal for convenient nail care and polish removal while on the move.
Removers
4.6
Rated 4.6 out of 5 stars
127
Conditioning Lacquer Remover Pads
NEW
A LONDONTOWN Tinted Fortifying Ridge Filler - Petal Pink bottle offers a light pink tint and smooths nail ridges with ease, capped with a sleek black top. A hand holds LONDONTOWN's Tinted Fortifying Ridge Filler - Petal Pink against a light backdrop. The bold text reads "Tint. Prime. Perfect." Get smooth ridges and flawless nails every time with this hint of tint. A hand holds a bottle of LONDONTOWN's Petal Pink Tinted Fortifying Ridge Filler. The brush hovers above, while the painted nail shines with a subtle tint, ensuring smooth ridges and perfect coverage. A close-up shows two fingernails: one natural and the other being coated with LONDONTOWN's Tinted Fortifying Ridge Filler in Petal Pink. Text reads "without smooth ridges" and "with smooth ridges," highlighting a flawless finish with a hint of tint. A close-up on a pink background features two hands with short, manicured nails treated with LONDONTOWN's Tinted Fortifying Ridge Filler in Petal Pink, highlighting smooth ridges and a subtle tint. Close-up of a hand with LONDONTOWN's Tinted Fortifying Ridge Filler in Petal Pink. Text reads: "One Tint, Two Ways. Smooth ridges effortlessly, wear alone for a perfect satin-finish manicure. Against a neutral backdrop, two hands are showcased: one light-skinned with LONDONTOWN's Tinted Fortifying Ridge Filler in Petal Pink and the other dark-skinned wearing Apricot-Beige. Both display smooth ridges and an elegant tint, highlighting their natural beauty. Three swatches of LONDONTOWN's Tinted Fortifying Ridge Filler showcase colors Original (white), Petal Pink (light pink), and Apricot Beige (peach) with smooth ridges, elegantly lined up on a pristine white background, each boasting a subtle tint. A bottle of LONDONTOWN's Tinted Fortifying Ridge Filler in Petal Pink is showcased, highlighting its cellulose for smoothing ridges, nourishing florium complex tint, and 100% talc-free formula.
Nail Care
4.7
Rated 4.7 out of 5 stars
598
Tinted Fortifying Ridge Filler - Petal Pink
NEW
LONDONTOWN’s Lakur "Do Not Disturb" nail polish is a muted mauve with warm brown undertones, labeled "Enhanced Colour," and sports a Cosmopolitan 2025 Loves award badge—a bold statement for your nails. A hand with manicured nails painted in bold mauve matches a bottle of LONDONTOWN's "Do Not Disturb" nail polish set against a plain white background. Close-up of a hand showcasing long, glossy nails in the shade "Do Not Disturb" by LONDONTOWN. Text reads, "A bold statement of high-impact color & conditioning care. A person with well-groomed nails painted in LONDONTOWN's soft mauve "Do Not Disturb" lights a white candle using a wooden match. A hand holds a bottle of LONDONTOWN's Do Not Disturb nail polish. The rich mauve hue makes a bold statement, with innovative pigment technology, Florium Complex, and a 21+ free formulation ensuring exquisite performance. Close-up of a hand with bold mauve 'Do Not Disturb' nails by LONDONTOWN, holding a coffee cup marked with a lipstick kiss. A smiling face is partially visible in the background, adding warmth and invitation to the scene. A close-up of the Do Not Disturb mauve fan-shaped brush by LONDONTOWN on a glossy surface highlights user agreement scores: 100% for ease of use, 90% for control near cuticles, and 87% for streak prevention, making it a bold statement in nail care. With "Do Not Disturb" by LONDONTOWN, the "Old Brush" (left) pales compared to the sleek finish of the "Modern Brush" (right), offering an elegant mauve effect that makes nails look effortlessly refined. Hands with long, pointed nails painted in LONDONTOWN's Do Not Disturb, a glossy taupe shade, create a bold contrast against the plain light gray background. A close-up depicts a hand with manicured nails, painted in LONDONTOWN's "Do Not Disturb" subtle mauve shade, resting on the collar of a light pink blouse. Hands elegantly displaying LONDONTOWN's "Do Not Disturb" nail polish gently cradle a crystal glass filled with a clear liquid. Five bottles of LONDONTOWN's Macaroon at Noon nail polish in light pink and taupe are displayed next to a foamy teacup with pastel macarons on a white surface. A close-up of LONDONTOWN's "Do Not Disturb" mauve dropper with clear liquid features bold statement ingredients: Chamomile, Rapeseed, Cucumber, Garlic, Evening Primrose, and Vitamin E extracts in surrounding text boxes.
Nail Polish
4.8
Rated 4.8 out of 5 stars
109
Do Not Disturb
BESTSELLER
A bottle of LONDONTOWN's "Sheer Strength Nail Blush - Concord," a 2-in-1 nail hardener and polish in a dark purple shade, against a white background. A hand holding a bottle of LONDONTOWN Sheer Strength Nail Blush – Concord with a purple label, showcasing nails painted in a light, sheer pink color. This 2-in-1 nail hardener also acts as a glow booster, giving your nails both strength and radiance. A close-up shows a hand with blush pink manicured nails. Text reads "Blush it up in one step with LONDONTOWN's Sheer Strength Nail Blush - Concord (Professional). No base or top coat needed. Using a brush, the Sheer Strength Nail Blush - Concord (Professional) by LONDONTOWN adds a glossy coat on pink surfaces with text: "Innovative Multi-Polymer Technology strengthens the nail's keratin matrix." It features a "Clinically Proven" logo to enhance strength and glow. An image shows a nail with pink polish applied. Text reads: "Experience real results in just 1 week. Prevent chipping, splitting, and breakage. Achieve noticeably stronger, harder nails with LONDONTOWN's Sheer Strength Nail Blush - Concord (Professional), our 2-in-1 nail hardener. A manicured hand highlights the benefits of LONDONTOWN's Sheer Strength Nail Blush - Concord, with survey results showing 85% resistance improvement, 90% condition enhancement, 89% strength increase, and an impressive 83.6% boost in healthy growth. Four images display LONDONTOWN's Sheer Strength Nail Blush - Concord: the bottle, painted nails, polish application, and a brush close-up. This 2-in-1 glow booster offers vibrant color and functions as a nail hardener for extra strength. A hand with glossy nails treated by LONDONTOWN's Sheer Strength Nail Blush - Concord (Professional) gently rests on a person's chin, showcasing smooth skin texture. Two bottles of nail polish spill onto a surface. One is "Poppy," a sheer scarlet, and the other is LONDONTOWN's "Sheer Strength Nail Blush - Concord," a sheer violet glow booster. This 2-in-1 duo offers vibrant color plus nail hardening benefits for lasting shine and strength. Two bottles of "Sheer Strength Nail Blush - Concord (Professional)" by LONDONTOWN. This 2-in-1 formula acts as a nail hardener and includes purple and orange-red colors, each with a black cap.
One Step Mani
4.3
Rated 4.3 out of 5 stars
340
Sheer Strength Nail Blush - Concord
NEW
A bottle of LONDONTOWN Dirty Chai Lakur Enhanced Colour nail polish in mauve spiced brown, with a "2025 Cosmopolitan Loves" badge in the top left corner. A close-up of a hand with LONDONTOWN’s Dirty Chai spiced brown nail polish touching the lips, with text: "A synergy of high-impact color & conditioning care. Close-up of a hand with fingernails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe nail polish, resting against skin. A hand with glossy, spiced brown and mauve-colored nails holds LONDONTOWN lakur in Dirty Chai, featuring innovative pigment, conditioning formula, and a 21-free ingredient list. A hand with manicured Dirty Chai by LONDONTOWN nails holds a glass of iced coffee, with coffee beans scattered on the table. A close-up of LONDONTOWN Dirty Chai nail polish brush in pink and spiced brown shows survey results: 100% agree on ease, 90% on control, and 87% on streak prevention. A hand with short, neatly manicured nails painted in LONDONTOWN's glossy spiced brown "Dirty Chai" shade rests on a gold plate near a croissant and coffee beans. LONDONTOWN Dirty Chai serum is dispensed from a glass dropper against a spiced brown background, highlighting ingredients like chamomile extract, rapeseed flower oil, evening primrose oil, garlic extract, cucumber extract, and vitamin E. Four LONDONTOWN Dirty Chai spiced brown nail polishes are displayed with coffee beans—three on and around a white cup filled with beans, and one bottle standing upright beside the cup. Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN Dirty Chai polish, highlighting their distinct shapes and nail coverage.
Nail Polish
4.6
Rated 4.6 out of 5 stars
86
Dirty Chai
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Strawberry Milk, a sweet milky pink, with a “2025 Cosmopolitan Loves” badge in the top left corner. Two hands—one with dark skin, one with light—showcase manicured nails painted in LONDONTOWN's Strawberry Milk shade, each holding a sweet red popsicle against a light blue background. Close-up of two hands—one light-skinned, one dark-skinned—with sweet, milky pink Strawberry Milk nails by LONDONTOWN against a pale pink background, showcasing high-impact color and conditioning care. A person with long, milky white manicured nails holds and sips LONDONTOWN’s Strawberry Milk, a sweet pink berry-filled drink, through a striped straw while wearing a pink shirt. A hand with pastel purple nails holds a LONDONTOWN Strawberry Milk Lakur bottle; text highlights its milky pigment technology, conditioning formula, and that it's made without 21+ harsh ingredients. A person with manicured nails holds a glass of LONDONTOWN Strawberry Milk with a striped straw, surrounded by fresh strawberries on a white surface. A LONDONTOWN Strawberry Milk nail polish brush with milky white polish is shown as text highlights user survey results on its control, cuticle painting, and streak prevention effectiveness. Two hands, one light-skinned and one dark-skinned, each holding a LONDONTOWN Strawberry Milk popsicle, with both treats touching against a milky pink background. A bottle of LONDONTOWN Strawberry Milk nail polish rests atop a pile of fresh strawberries. Side-by-side of standard vs. pro-contour brush applying LONDONTOWN Strawberry Milk polish, showing the difference in coverage and brush shape. Soft pink tones boost the visual charm. Strawberry Milk by LONDONTOWN is being painted with a blue brush; colorful round candies surround the sweet cone with swirled white, red, and pink ice cream. A hand with LONDONTOWN's Strawberry Milk nail polish, a milky light pink shade, holds a sweet red strawberry against a solid pink background.
Nail Polish
3.5
Rated 3.5 out of 5 stars
106
Strawberry Milk
BESTSELLER
A white tube labeled "Whipped Cloud Hand Cream" by LONDONTOWN, containing 75 ml (2.5 fl oz) of product, designed as a hydrating hand cream with nourishing emollients for fast absorption. A hand applying LONDONTOWN Whipped Cloud Hand Cream from a tube onto an open palm. Manicured hands with long nails are pictured against a blue sky background, showcasing the benefits of LONDONTOWN's Whipped Cloud Hand Cream, including its whipped texture and non-greasy feel. The Whipped Cloud Hand Cream by LONDONTOWN features a blend of key ingredients, including nutrient-rich plant oils, hyaluronic acid, and vitamin C, each emphasizing their skincare benefits. The Whipped Cloud Hand Cream by LONDONTOWN is held in a hand, showcasing its features such as sustainable bioplastic packaging, clean ingredients, cruelty-free and vegan formulation, and it being free from phthalates, parabens, silicones, and gluten. Three LONDONTOWN hand care products, including the Whipped Cloud Hand Cream, Rose Gold Hand Peel, and Nourishing Cuticle Oil, are showcased against a light blue background with the slogan above.
Hand Care
4.8
Rated 4.8 out of 5 stars
195
Whipped Cloud Hand Cream
A bottle of LONDONTOWN lakur vegan nail polish in the shade "Crowning Crumpet," a muted pink, with a "2025 Cosmopolitan Loves" badge in the top left corner. Close-up of manicured fingers with glossy pink nails against a white background. Text reads, "Crowning Crumpet by LONDONTOWN offers high-impact color and conditioning care, infused with Florium Complex for added nourishment. A hand holds the LONDONTOWN Crowning Crumpet (Professional) pink nail polish, featuring innovative pigment technology and Florium Complex. This 21+ free, vegan, cruelty-free polish offers uncompromising beauty. A person with long dark hair touches their face, highlighting LONDONTOWN's Crowning Crumpet (Professional) sheer nude nail polish. Their subtle makeup pairs perfectly with their gold hoop earrings, creating an effortlessly chic look. Close-up of LONDONTOWN's Crowning Crumpet (Professional) vegan nail polish brush with user ratings: 100% for wide shape control, 90% for ease around cuticles, and 87% for preventing streaks, ensuring even coverage. A dropper with clear liquid is shown alongside labels for Florium Complex ingredients: chamomile, rapeseed flower oil, cucumber extract, and garlic extract. This cruelty-free formula from LONDONTOWN, enriched with evening primrose oil and vitamin E, pairs beautifully with Crowning Crumpet nail polish. Comparing sheer nude nail polish application: Crowning Crumpet (Professional) by LONDONTOWN with a standard brush versus a Pro-Contour brush. The Pro-Contour delivers more precise coverage, offering vegan and cruelty-free perfection.
Nail Polish
4.9
Rated 4.9 out of 5 stars
180
Crowning Crumpet
A bottle of Duplex Base & Top Coat by LONDONTOWN. The clear bottle features a black cap and contains a vegan and cruelty-free formula that doubles as a Strengthening Base Coat, providing both resilience and a high shine gloss finish. A hand with red nails holds a bottle of LONDONTOWN nail polish. Text reads: "Prime and Protect: One Formula, Two Ways—Duplex Base & Top Coat. A hand with bright pink nails displays LONDONTOWN's Duplex Base & Top Coat, highlighting its all-in-one formula that locks in color for extra shine and defense. Two hands with glossy pink manicures are displayed against a white background. Text reads: "Prime and protect your nails with LONDONTOWN's Duplex Base & Top Coat for a mani-pedi that lasts. LONDONTOWN's Duplex Base & Top Coat flows smoothly from its glass bottle, priming and protecting surfaces with a single all-in-one action. Close-up of hands with glossy pale pink manicured nails. Text reads, "Duplex Base & Top Coat by LONDONTOWN: multitasks to prime and protect, streamlining your routine all in one.
Base & Top Coats
4.7
Rated 4.7 out of 5 stars
129
Duplex Base & Top Coat
BESTSELLER
Clear bottle of LONDONTOWN Diamond Shine Top Coat nail polish with a black cap, labeled in white text. Infused with diamond-dusted particles, this top coat ensures extended wear and adds irresistible dimension to your manicure. A bottle of LONDONTOWN's Diamond Shine Top Coat with a black cap on a glittery gray background, offering extended wear for an enduring finish. A close-up of fingers adorned with LONDONTOWN's Diamond Shine Top Coat, showcasing natural, glossy nails with a delicate diamond-dusted glittery finish against a light purple background. Fingers with short, neatly manicured nails painted in a glossy, light brown color and finished with LONDONTOWN's Diamond Shine Top Coat, featuring subtle diamond-dusted glitter, shown against a light purple background.
Top Coats
4.8
Rated 4.8 out of 5 stars
153
Diamond Shine Top Coat
A bottle of Vendetta nail polish from LONDONTOWN, in deep scarlet red with a black cap, casting a shadow to the right. This cruelty-free and vegan formula ensures you can look stylish while making ethical choices. A vibrant, glossy red vegan nail polish "Vendetta" by LONDONTOWN is displayed against a white background, highlighting its cruelty-free conditioning care. A hand holds a "Vendetta" bottle by LONDONTOWN, featuring a cruelty-free, vegan formula with innovative pigment technology powered by Florium Complex, free from 21+ harsh ingredients. Vendetta by LONDONTOWN: Vegan and cruelty-free. 100% say it's easier to paint with control, 90% find it smoother around cuticles, and 87% agree it prevents streaks while ensuring even coverage. A dropper releasing liquid against a blurred background highlights the purity of LONDONTOWN's Vendetta vegan formula, featuring chamomile extract, rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, and vitamin E. Perfectly cruelty-free for conscious care without compromise. Using LONDONTOWN's Vendetta, compare nail polish applied with a standard brush on the left and a pro-contour brush on the right for smoother, even coverage. Our vegan, cruelty-free formulas provide an ethical choice for flawless nails.
Nail Polish
4.8
Rated 4.8 out of 5 stars
128
Vendetta
A bottle of Lady Luck nail polish by LONDONTOWN, featuring a sleek black cap and filled with sultry burgundy crème, is displayed against a pristine white background. Close-up of a hand with long, glossy, dark burgundy crème nails against a white background. Text reads: "Lady Luck by LONDONTOWN - A synergy of sultry, high-impact color and conditioning care. A hand holds a bottle of "Lady Luck" from LONDONTOWN in a captivating burgundy crème shade. The text highlights its sultry, innovative pigment technology and Florium Complex benefits, emphasizing it's 21+ free of harsh ingredients. Close-up of a hand with sultry, long, glossy nails painted in Lady Luck by LONDONTOWN—a rich burgundy crème shade—resting on a white surface. Close-up of Lady Luck nail polish brush with text: "Real Results" displaying survey percentages on ease of use, control, and coverage benefits. Experience the sultry allure of LONDONTOWN's rich burgundy crème. LONDONTOWN's Lady Luck (Professional) pipette dispenses a clear liquid featuring sultry ingredients like Chamomile Extract, Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, and Vitamin E. Comparison of two nail brushes: a standard one on the left with uneven bristles, and the Pro-Contour brush from LONDONTOWN's Lady Luck (Professional) line on the right with precise, fuller bristles for stunning results. The Pro-Contour offers a luxurious touch akin to applying rich burgundy crème.
Nail Polish
4.9
Rated 4.9 out of 5 stars
88
Lady Luck
NEW
A bottle of LONDONTOWN Midnight Mocha nail polish in a rich espresso shade, featuring a "2025 Cosmopolitan Loves" badge in the corner. Close-up of a person with LONDONTOWN’s Midnight Mocha nail polish touching their face, paired with the text: "A Synergy of High-Impact Color & Conditioning Care. A hand with LONDONTOWN's Midnight Mocha glossy brown nail polish rests on coffee beans beside a glass cup of rich espresso. A hand with rich, espresso-brown polished nails holds a bottle of LONDONTOWN’s Midnight Mocha Lakur nail polish; text notes pigment technology, conditioning complex, and a 21-free formula. A hand with short, neatly manicured nails in LONDONTOWN’s Midnight Mocha—rich as espresso—rests on a golden, flaky pastry. LONDONTOWN's Midnight Mocha nail polish features a wide fan brush—100% say it offers control, 90% report it helps around cuticles, and 87% find it prevents streaks—for flawless espresso brown nails. A clear serum dropper and vial sit beside text listing Midnight Mocha by LONDONTOWN's ingredients—chamomile, rapeseed oil, primrose oil, garlic, cucumber extract, and vitamin E—set against a rich espresso-hued backdrop. A white coffee mug filled with espresso beans holds three LONDONTOWN Midnight Mocha nail polish bottles, with another bottle next to it on a white surface. A close-up of two fingernails compares a standard brush and a pro-contour brush applying LONDONTOWN’s Midnight Mocha polish, highlighting the difference in brush shape and coverage.
Nail Polish
4.8
Rated 4.8 out of 5 stars
56
Midnight Mocha
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Affogato, a shimmering metallic brown, is shown against a white background with a Cosmopolitan Loves 2025 badge in the top left corner. Close-up of a person’s hand with neatly manicured taupe nails in the shimmering java shade “Affogato” by LONDONTOWN touching their face, with the text: “A synergy of high-impact color & conditioning care.”. A hand with LONDONTOWN's Affogato metallic brown nail polish and a gold ring rests on an iced coffee topped with vanilla ice cream. A hand with neatly manicured nails painted in LONDONTOWN’s Affogato— a shimmering metallic brown—holds the lakur polish bottle, while the right side displays the product's key features and benefits. Close-up of a hand with neatly manicured nails painted in LONDONTOWN's Affogato, a shimmering java glow metallic taupe brown nail polish. A LONDONTOWN Affogato brush smooths on shimmering java glow nude polish, with survey statistics on brush effectiveness shown on the image’s left side. A hand with metallic nail polish pours LONDONTOWN's Affogato, a dark liquid with a shimmering java glow, from a faceted glass into another glass against a brown background. A close-up of LONDONTOWN Affogato serum dropper over a white surface, featuring chamomile, rapeseed oil, shimmering java glow, evening primrose, garlic, cucumber, and vitamin E with their skincare benefits. Four bottles of LONDONTOWN’s Affogato nail polish in brown hues, including a shimmering java shade, are arranged around and inside a white mug of coffee beans on a simple light background. Side-by-side comparison of a standard brush and a pro-contour brush applying LONDONTOWN Affogato nail polish, highlighting the difference in brush shapes and application coverage on fingernails.
Nail Polish
4.8
Rated 4.8 out of 5 stars
71
Affogato
The LONDONTOWN Glass Cuticle Pusher rests diagonally on a black velvet sleeve against a white background, serving as an elegant tool for refining manicures. Hand holding a Glass Cuticle Pusher by LONDONTOWN, with text: "Push, Shape, & Refine your cuticles like a pro" on a light background. Two hands are shown; one holding the LONDONTOWN Glass Cuticle Pusher is near the neatly manicured, lightly polished nails of the other. A hand carefully pushes back cuticles using a LONDONTOWN Glass Cuticle Pusher. This salon-quality, reusable tool is gentle on cuticles and nails, and ergonomically designed. The LONDONTOWN Glass Cuticle Pusher offers a pointed tip for refining nail edges and cleaning underneath, plus a beveled edge to push and shape cuticles neatly. A close-up shows a LONDONTOWN Glass Cuticle Pusher gently refining a fingernail. Text reads: "Made from tempered, crystal glass.
Tools
4.5
Rated 4.5 out of 5 stars
68
Glass Cuticle Pusher
NEW
A bottle of LONDONTOWN Double Scoop Lakur nail polish in creamy white, with a "2025 Cosmopolitan Loves" badge in the top left corner, shown on a white background. A hand with sheer manicured nails holds LONDONTOWN's Double Scoop—a pink cup of creamy ice cream topped with raspberries and chocolate sauce—as a fork lifts a raspberry. A hand with light pink manicured nails holds a bottle of LONDONTOWN Double Scoop, a creamy light grey nail polish, against a white background. Four hands with creamy light pink nails (shade: Double Scoop by LONDONTOWN) are layered over a blue background. Text above: "A synergy of high-impact color and conditioning care. Two hands with creamy light pink nails, painted in LONDONTOWN's Double Scoop, form a heart shape against a light blue background. A hand with long, polished nails holds a bottle of sheer, light pink LONDONTOWN Double Scoop nail polish; marketing text showcases its features and benefits against a pink background. A hand with creamy, manicured nails painted in LONDONTOWN’s Double Scoop shade holds red and orange gummy candies against a light blue background. A fan-shaped brush is dipped in Double Scoop by LONDONTOWN; survey results show high agreement that the brush design aids control, cuticle painting, and even coverage. A manicured hand holds LONDONTOWN's Double Scoop, a creamy pink ice cream, and scoops out a serving with a spoon. Close-up of LONDONTOWN's Double Scoop nail polish applied with a standard versus pro-contour brush, showcasing the difference in brush shape and coverage on nails. Double Scoop by LONDONTOWN features a creamy vanilla ice cream cone topped with red and blue swirls, surrounded by floating colored spheres on a sheer light background. A hand with almond-shaped nails in LONDONTOWN's Double Scoop, a sheer pink, against a light pink gradient background. A close-up of LONDONTOWN's Double Scoop dropper highlights its sheer formula with chamomile extract, white rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, and vitamin E. A bottle of LONDONTOWN’s Double Scoop creamy white nail polish stands beside a vanilla ice cream cone with colorful sprinkles, set against a blue background.
Nail Polish
4.5
Rated 4.5 out of 5 stars
82
Double Scoop
A bottle of LONDONTOWN Sheer Strength Nail Blush - Poppy, featuring a red nail polish with a black cap and enhanced with a nail hardener for extra durability, is displayed against a white background. A hand holds a bottle of LONDONTOWN's Sheer Strength Nail Blush - Poppy, now enriched with a glow booster for an extra radiant finish. This nail hardener strengthens your nails while adding vibrant color, ensuring they look their best. A hand with glossy pink nails is shown. The text reads, "Enhance your glow in one step with LONDONTOWN's new Sheer Strength Nail Blush - Poppy. No base or top coat needed. Close-up of a brush applying LONDONTOWN's Sheer Strength Nail Blush - Poppy on pink, highlighting innovative hardener technology with clinically proven results. A close-up shows a fingernail with Sheer Strength Nail Blush - Poppy by LONDONTOWN being applied as a nail hardener. It claims "Real Results in as little as 1 week," offering benefits like preventing chipping and stronger nails. A hand with manicured nails using LONDONTOWN's Sheer Strength Nail Blush - Poppy is shown beside survey results: improved resistance (85%), condition (90%), strength (89%), and growth (83.6%) reported by participants. Collage of LONDONTOWN’s Sheer Strength Nail Blush - Poppy, a 2-in-1 nail polish with glow booster benefits, featuring the bottle, painted nails in sheer scarlet flush, and the brush applying the polish. A close-up shows a person touching their face, highlighting short, manicured nails enhanced by LONDONTOWN's Sheer Strength Nail Blush - Poppy, with the skin exuding a smooth texture and natural glow. Close-up of two nail polish bottles pouring. Left is purple labeled "Concord" and right is red labeled "Poppy." LONDONTOWN's Sheer Strength Nail Blush not only provides vibrant color but also enhances glow for a radiant finish. Two bottles of LONDONTOWN Sheer Strength Nail Blush - Poppy, one purple and one red, with black caps on a white background. This 2-in-1 product boosts glow, blending color and nail resilience.
One Step Mani
4.3
Rated 4.3 out of 5 stars
340
Sheer Strength Nail Blush - Poppy