OUR COMMITMENT TO CLEAN

Clean, botanical-powered beauty is the foundation of Londontown. More important than fulfilling a baseline definition of “clean,” we are proud to redefine it and lead the way in doing beauty better, thoughtfully.

Simply put, being “clean” isn’t enough for us, it’s just the beginning.

BEAUTY WITHOUT COMPROMISE

Clean done thoughtfully

We believe in clean formulations with consciousness and care. We strive for better, not perfect: a mantra that focuses on transparency and enables us too continue improving, always. Safe, effective innovation is possible--and a thoughtful approach to clean beauty means that what goes into our formulas is just as important as what we keep out of them.

Beyond the Formula

FORWARD-THINKING, ALWAYS