Natural Charm

Your Natural Charm will light up the room with this creamy mauve purple shade.

12ml / .4 fl oz

4.8
Rated 4.8 out of 5 stars
23 Reviews
$16.00
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Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

  • Features Londontown’s signature 21+ free formula—which never contains formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, TPHP, bisphenol A, and more
  • Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimethylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77891, CI 77491, CI 19140, CI 15850, CI 77266

$16.00
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WHY

IT'S SPECIAL

The key to lakurs’ signature, chip-resistant longevity is Florium Complex, our custom blend of natural botanical extracts and restorative plant oils.

• Sophisticated, supercharged polish offers ease, efficacy, and a salon-quality experience.
• Pro-Contour Brush and self-leveling color ensure an effortless, streak-free application.
• Combines high-impact pigment with hydrating kur care so nails never dry out.

Natural Charm
INGREDIENTS

KEY

INGREDIENTS

Florium Complex = Botanicals extracts + Flower Oils + Vitamins

• Rapeseed Flower Oil- Ultra-emollient + Strengthening
• Cucumber Extract- Nutrient-rich + Hydrating
• Garlic Extract- Fortifying
• Evening Primrose Oil- Restorative + Replenishing
• Chamomile Extract- Calming
• Vitamin E- Antioxidant + Anti-yellowing

4.8
Rated 4.8 out of 5 stars
Based on 23 reviews
Total 5 star reviews: 19 Total 4 star reviews: 3 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
96%would recommend this product
Ease of UseRated 5.0 on a scale of 1 to 5
Length of WearRated 4.8 on a scale of 1 to 5
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23 reviews
  • JG
    Jennifer G.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Pros Chip-Resistant, High Shine, Would Buy Again, Conditioning, High Impact Color
    Rated 5 out of 5 stars
    Yesterday
    Easy neutral!

    Love this color even more on! It went on smooth & dried super fast! It’s definitely going to be a staple color especially for fall!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • NS
    Nancy S.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros High Shine, Chip-Resistant
    Rated 5 out of 5 stars
    4 months ago
    Charming

    Love the way it applied to nails. Very smooth good coverage. Was hoping was a little darker. Hard to accurately know color from sample on website.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • CT
    Claire T.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Age Range 65+
    Pros High Impact Color
    Rated 5 out of 5 stars
    8 months ago
    Great coverage

    Great coverage pretty color. Beautiful compliment to fall wardrobe.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • JO
    Johanna O.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Age Range 55 - 64
    Pros Would Buy Again
    Rated 5 out of 5 stars
    9 months ago
    The new beige/brown colors.

    I love this color and all of the new beige/brown colors in this group. They have become my go to colors for this fall. They last at least a week and look beautiful.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • AK
    Annette K.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Age Range 55 - 64
    Pros Would Buy Again, High Impact Color, Chip-Resistant
    Rated 5 out of 5 stars
    1 year ago
    Beautiful color

    I love this beautiful, subtle shade of purple!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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