Name: Natural Charm
Brand: LONDONTOWN
Price: 16.00 USD
Availability: InStock
Rating: 4.8 (22 reviews)

Your Natural Charm will light up the room with this creamy mauve purple shade.

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Rated 4.8 out of 5

Based on 22 reviews

$16.00

In stock, ready to ship
Inventory on the way

12 ml / .4 fl oz

Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

Features Londontown’s signature 21+ free formula—which never contains formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, TPHP, bisphenol A, and more
Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimethylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77891, CI 77491, CI 19140, CI 15850, CI 77266

WHY

IT'S SPECIAL

The key to lakurs’ signature, chip-resistant longevity is Florium Complex, our custom blend of natural botanical extracts and restorative plant oils.

• Sophisticated, supercharged polish offers ease, efficacy, and a salon-quality experience.
• Pro-Contour Brush and self-leveling color ensure an effortless, streak-free application.
• Combines high-impact pigment with hydrating kur care so nails never dry out.

KEY

INGREDIENTS

Florium Complex = Botanicals extracts + Flower Oils + Vitamins

• Rapeseed Flower Oil- Ultra-emollient + Strengthening
• Cucumber Extract- Nutrient-rich + Hydrating
• Garlic Extract- Fortifying
• Evening Primrose Oil- Restorative + Replenishing
• Chamomile Extract- Calming
• Vitamin E- Antioxidant + Anti-yellowing

Write a Review

average rating 4.8 out of 5

Based on 22 reviews

5 Stars

18 Reviews
4 Stars

3 Reviews
3 Stars

1 Review
2 Stars

0 Reviews
1 Star

0 Reviews

95% of reviewers would recommend this product to a friend

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 4 out of 5

22 Reviews

Sort by

Reviewed by Nancy S.

Verified Buyer

I recommend this product

Skin Tone

Medium

Pros

High Shine
Chip-Resistant

Rated 5 out of 5

Review posted

Charming

Love the way it applied to nails. Very smooth good coverage. Was hoping was a little darker. Hard to accurately know color from sample on website.

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Claire T.

Verified Buyer

I recommend this product

Skin Tone

Medium

Age Range

65+

Pros

High Impact Color

Rated 5 out of 5

Review posted

Great coverage

Great coverage pretty color. Beautiful compliment to fall wardrobe.

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Johanna O.

Verified Buyer

I recommend this product

Skin Tone

Light

Age Range

55 - 64

Pros

Would Buy Again

Rated 5 out of 5

Review posted

The new beige/brown colors.

I love this color and all of the new beige/brown colors in this group. They have become my go to colors for this fall. They last at least a week and look beautiful.

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Annette K.

Verified Buyer

I recommend this product

Skin Tone

Light

Age Range

55 - 64

Pros

Would Buy Again
High Impact Color
Chip-Resistant

Rated 5 out of 5

Review posted

Beautiful color

I love this beautiful, subtle shade of purple!

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Heidi S.

Verified Buyer

I recommend this product

Skin Tone

Medium

Age Range

55 - 64

Pros

Would Buy Again

Rated 5 out of 5

Review posted

Beautiful

Love this color. Neutral and can be worn in any season

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by felice B.

Verified Buyer

I recommend this product

Skin Tone

Medium

Age Range

65+

Pros

Conditioning
Chip-Resistant
High Impact Color
High Shine
Would Buy Again

Rated 5 out of 5

Review posted

Amazing color! Long lasting ..am in love

Love the color especially for the beach . Wet re going on vacation in two weeks to our beach home in Nicaragua and it is perfect and resistant..Color is splendid . I want to espelore more colors and conditioners

I also love my illuminating nail concealer which was my first purchase!

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Kelly B.

Verified Buyer

I recommend this product

Skin Tone

Light

Age Range

25 - 34

Pros

Conditioning
High Impact Color
Would Buy Again

Rated 5 out of 5

Review posted

Natural Charm

This is the perfect muted eggplant taupe/purple for winter! Love it!

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Amy S.

Verified Buyer

I don't recommend this product

Skin Tone

Medium

Age Range

45 - 54

Rated 3 out of 5

Review posted

Not brown in color. Its actually a shade of grey.

The website description of color is inaccurate. It should not be advertised as a shade of brown. Actually grey in color.

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 3 out of 5

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Reviewed by Mary H.

Verified Buyer

I recommend this product

Skin Tone

Light

Age Range

55 - 64

Pros

High Impact Color
High Shine
Chip-Resistant
Would Buy Again

Rated 4 out of 5

Review posted

Nice color for fall

Of course, the quality is beyond compare. Londontowne has the best product. Goes on smooth and NEVER any streaks. Natural Charm is a perfect fall color. Not brown or red or burgundy. A mix of all.

Ease of Use	Rated 5 out of 5
Length of Wear	Rated 5 out of 5

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Reviewed by Stacey K.

I recommend this product

Rated 4 out of 5

Review posted

4 Stars

This is a very nice color. I love the way that the polish goes on and stays on allowing my nails to grow and be the healthiest they have ever been. I love Londontown!

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