Best Sellers & New Arrivals

115 products
NEW
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish.
A close-up of a person applying LONDONTOWN GelShift Top Coat to pink nails, with text instructions for an at-home UV/LED gel manicure shown on the right.
GelShift
4.2
Rated 4.2 out of 5 stars
184
GelShift Top Coat
BESTSELLER
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth.
Close-up of hands with long natural nails against a pink background, showcasing LONDONTOWN’s Luxe Length Nail Gloss—a length protector that adds shine and boasts impressive formula effectiveness.
Nail Care
4.5
Rated 4.5 out of 5 stars
513
Luxe Length Nail Gloss
NEW
A bottle of Glow Getter Nail Luminizer by LONDONTOWN—a light purple shimmery polish with a black cap for an ethereal look and expert nail care.
A close-up of a nail swatch brush with black, glittery Glow Getter Nail Luminizer by LONDONTOWN over clear gel. Text:
Nail Care
4.7
Rated 4.7 out of 5 stars
238
Glow Getter Nail Luminizer
NEW
$101 Value
LONDONTOWN’s Just Add Color boxed set features gloves, a buffer, nail treatments, and nail oil for a flawless manicure—everything you need for picture-perfect nails.
A person holds a boxed LONDONTOWN Just Add color manicure system, which includes nail care products, gloves, and bottles for an easy at-home manicure.
Sets
4.8
Rated 4.8 out of 5 stars
2,278
Just Add Color
NEW
A bottle of LONDONTOWN Dirty Chai Lakur Enhanced Colour nail polish in mauve spiced brown, with a "2025 Cosmopolitan Loves" badge in the top left corner.
A close-up of a hand with LONDONTOWN’s Dirty Chai spiced brown nail polish touching the lips, with text:
Nail Polish
4.6
Rated 4.6 out of 5 stars
94
Dirty Chai
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Cold Foam shade—a light nude, whipped pearl—displaying a "2025 Cosmopolitan Loves" badge in the top left corner.
Close-up of medium to dark skin showing neatly manicured nails painted with LONDONTOWN Cold Foam, a light, shimmery polish; text reads
Nail Polish
4.7
Rated 4.7 out of 5 stars
40
Cold Foam
NEW
A bottle of LONDONTOWN Midnight Mocha nail polish in a rich espresso shade, featuring a "2025 Cosmopolitan Loves" badge in the corner.
Close-up of a person with LONDONTOWN’s Midnight Mocha nail polish touching their face, paired with the text:
Nail Polish
4.8
Rated 4.8 out of 5 stars
59
Midnight Mocha
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Affogato, a shimmering metallic brown, is shown against a white background with a Cosmopolitan Loves 2025 badge in the top left corner.
Close-up of a person’s hand with neatly manicured taupe nails in the shimmering java shade “Affogato” by LONDONTOWN touching their face, with the text: “A synergy of high-impact color & conditioning care.”.
Nail Polish
4.8
Rated 4.8 out of 5 stars
74
Affogato
NEW
GEL
A bottle of LONDONTOWN Cold Foam gel color nail polish with a black cap and floral design on clear glass, featuring a whipped pearl finish for an elegant touch.
A person with light pink nail polish holds a large glass mug of frothy Cold Foam by LONDONTOWN close to their mouth, about to take a sip.
UV Gels
5.0
Rated 5.0 out of 5 stars
1
Cold Foam
NEW
GEL
A bottle of LONDONTOWN Gel Color nail polish in Affogato, featuring a black cap and floral design on the bottle labeled "Vernis en Gel" for a rich coffee-inspired look.
Close-up of a hand with natural-length nails painted in LONDONTOWN's Affogato, a shimmering metallic taupe polish, against a neutral background.
UV Gels
Affogato
NEW
GEL
A bottle of LONDONTOWN Dirty Chai gel nail polish in spiced brown, featuring a black cap and delicate floral design on the bottle.
Close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe shade.
UV Gels
Dirty Chai
NEW
GEL
A bottle of LONDONTOWN Midnight Mocha gel nail polish with a black cap and floral label design.
A hand with LONDONTOWN’s Midnight Mocha dark brown polished nails rests on coffee beans beside a glass of espresso.
UV Gels
Midnight Mocha
ULTRA-SHEER
NEW 🍒
BUILDABLE
LONDONTOWN Perfecting Nail Veil #10 is a deep burgundy polish that cares for nails while adding rich color. It features a sleek black cap and crisp white label text.
A hand with glossy, nude-colored manicured nails holds a cherry by its stem, with the text:
One Step Mani
3.4
Rated 3.4 out of 5 stars
556
Perfecting Nail Veil #10
NEW
A bottle of LONDONTOWN's Lakur Enhanced Colour nail polish in "Naughty List," a full-bodied merlot red, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A person with dark skin displays manicured nails in LONDONTOWN’s Naughty List, a rich merlot shade, touching their lips. Text reads:
Nail Polish
4.7
Rated 4.7 out of 5 stars
32
Naughty List
NEW
A bottle of LONDONTOWN Nice & Icy nail polish in platinum silver, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Nail Polish
4.8
Rated 4.8 out of 5 stars
15
Nice & Icy
NEW
A bottle of LONDONTOWN lakur in Truly Ruby red with a black cap, labeled "Enhanced Colour," is placed next to a badge reading "2025 Cosmopolitan Loves.
Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”.
Nail Polish
4.7
Rated 4.7 out of 5 stars
22
Truly Ruby
NEW
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in the "You're Golden" holographic gold shade, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
Nail Polish
4.7
Rated 4.7 out of 5 stars
37
You're Golden
NEW
GEL
A hand displays neatly manicured nails painted with LONDONTOWN's You're Golden gel nail polish, featuring holographic gold and metallic brown shades.
A close-up of a hand with LONDONTOWN's You're Golden holographic gold shimmer nail polish touching the face, highlighting glossy lips and smooth skin.
UV Gels
You're Golden
NEW
GEL
A hand with platinum silver glitter gel polish holds a "LONDONTOWN Nice & Icy" bottle featuring a floral label, highlighting its chic, holographic shimmer.
Close-up of three dark-skinned fingers with nails painted in LONDONTOWN's Nice & Icy, a shiny platinum holographic silver polish, set against a light purple background.
UV Gels
Nice & Icy
NEW
GEL
A hand with dark red Naughty List gel nail polish by LONDONTOWN holds a matching bottle featuring a floral label design against a white background.
A person with smooth skin shows off their cheek and hand with LONDONTOWN's Naughty List—a dark red, full-bodied merlot nail polish—applied to their nails in a close-up shot.
UV Gels
5.0
Rated 5.0 out of 5 stars
1
Naughty List
NEW
GEL
A hand with Truly Ruby gel nail polish by LONDONTOWN holds a matching bottle against a white background.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
UV Gels
Truly Ruby
NEW 🤍
BESTSELLER
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
326
Lavender Illuminating Nail Concealer
NEW
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation.
A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background.
Sets
4.1
Rated 4.1 out of 5 stars
261
GelShift Kit
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Nail Polish
4.6
Rated 4.6 out of 5 stars
117
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Nail Polish
4.9
Rated 4.9 out of 5 stars
50
Dream State
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Nail Polish
4.7
Rated 4.7 out of 5 stars
18
Extra Bubbles, Please
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Nail Polish
4.7
Rated 4.7 out of 5 stars
37
Milk Bath
NEW
GEL
LONDONTOWN’s Cloud Nine gel nail polish comes in a clear bottle with a black cap, floral label, and "gel color" text, offering a dreamy periwinkle shade perfect for an elegant, soft look.
A hand with four fingers visible, featuring neatly manicured nails painted in LONDONTOWN's Cloud Nine—a dreamy periwinkle—shown against a plain background.
UV Gels
3.5
Rated 3.5 out of 5 stars
2
Cloud Nine
NEW
GEL
A bottle of LONDONTOWN Dream State gel color nail polish with a black cap, floral label, and a soft glow demi-sheer cream finish.
A hand with neatly manicured nails painted in LONDONTOWN’s Dream State, a demi-sheer cream pink, rests against a plain gray background. One finger is adorned with a thin, delicate ring.
UV Gels
Dream State
NEW
GEL
A bottle of LONDONTOWN Milk Bath gel color nail polish with a black cap and floral label, featuring a demi-sheer cream finish for an effortlessly elegant look.
A hand with neatly manicured nails painted in LONDONTOWN's Milk Bath, a light pink iridescent cream polish, wearing a gold ring on the ring finger against a neutral background.
UV Gels
Milk Bath
NEW
GEL
A bottle of LONDONTOWN gel nail polish called "Extra Bubbles, Please" with sheer pink floral designs and a black cap, labeled "Vernis en Gel.
A hand with neatly manicured nails painted in LONDONTOWN’s Extra Bubbles, Please—a shimmering mauve gold polish—is shown against a light pink background with translucent bubbles.
UV Gels
Extra Bubbles, Please
Care Bears by LONDONTOWN 💛
The LONDONTOWN Beary Polished Mini Set includes five pastel Care Bears-themed nail polishes with white caps, shown in collectible packaging featuring Care Bears and rainbows.
Two hands display the LONDONTOWN Beary Polished Mini Set—five pastel nail polishes with light lavender-painted nails—set against a gradient background, making it a must-have for Care Bears fans or collectors.
Sets
4.3
Rated 4.3 out of 5 stars
23
Beary Polished Mini Set