Best Sellers & New Arrivals

143 products
GEL
A hand with dark red Naughty List gel nail polish by LONDONTOWN holds a matching bottle featuring a floral label design against a white background.
A person with smooth skin shows off their cheek and hand with LONDONTOWN's Naughty List—a dark red, full-bodied merlot nail polish—applied to their nails in a close-up shot.
UV Gels
5.0
Rated 5.0 out of 5 stars
1
Naughty List
GEL
A hand with Truly Ruby gel nail polish by LONDONTOWN holds a matching bottle against a white background.
A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
UV Gels
Truly Ruby
BESTSELLER
AWARD WINNER
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background.
A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads:
One Step Mani
4.7
Rated 4.7 out of 5 stars
385
Lavender Illuminating Nail Concealer
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation.
A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background.
Sets
4.1
Rated 4.1 out of 5 stars
282
GelShift Kit
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner.
A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text:
Sheer Blue Nail Polish
4.6
Rated 4.6 out of 5 stars
140
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge.
A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”.
Sheer Pink Nail Polish
4.8
Rated 4.8 out of 5 stars
66
Dream State
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with shimmering mauve metallic rose gold LONDONTOWN
Mauve Shimmer Nail Polish
4.8
Rated 4.8 out of 5 stars
27
Extra Bubbles, Please
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light pink, demi-sheer
Sheer White Nail Polish
4.7
Rated 4.7 out of 5 stars
51
Milk Bath
NEW
GEL
LONDONTOWN’s Cloud Nine gel nail polish comes in a clear bottle with a black cap, floral label, and "gel color" text, offering a dreamy periwinkle shade perfect for an elegant, soft look.
A hand with four fingers visible, featuring neatly manicured nails painted in LONDONTOWN's Cloud Nine—a dreamy periwinkle—shown against a plain background.
UV Gels
3.5
Rated 3.5 out of 5 stars
2
Cloud Nine
NEW
GEL
A bottle of LONDONTOWN Dream State gel color nail polish with a black cap, floral label, and a soft glow demi-sheer cream finish.
A hand with neatly manicured nails painted in LONDONTOWN’s Dream State, a demi-sheer cream pink, rests against a plain gray background. One finger is adorned with a thin, delicate ring.
UV Gels
Dream State
NEW
GEL
A bottle of LONDONTOWN Milk Bath gel color nail polish with a black cap and floral label, featuring a demi-sheer cream finish for an effortlessly elegant look.
A hand with neatly manicured nails painted in LONDONTOWN's Milk Bath, a light pink iridescent cream polish, wearing a gold ring on the ring finger against a neutral background.
UV Gels
Milk Bath
NEW
GEL
A bottle of LONDONTOWN gel nail polish called "Extra Bubbles, Please" with sheer pink floral designs and a black cap, labeled "Vernis en Gel.
A hand with neatly manicured nails painted in LONDONTOWN’s Extra Bubbles, Please—a shimmering mauve gold polish—is shown against a light pink background with translucent bubbles.
UV Gels
Extra Bubbles, Please
Care Bears by LONDONTOWN 💛
The LONDONTOWN Beary Polished Mini Set includes five pastel Care Bears-themed nail polishes with white caps, shown in collectible packaging featuring Care Bears and rainbows.
Two hands display the LONDONTOWN Beary Polished Mini Set—five pastel nail polishes with light lavender-painted nails—set against a gradient background, making it a must-have for Care Bears fans or collectors.
Sets
4.4
Rated 4.4 out of 5 stars
31
Beary Polished Mini Set
Care Bears by LONDONTOWN 💛
The Bear Necessities Set by LONDONTOWN, including a quilted silver pouch, two Care Bears nail files, nail polish, a roll-on bottle, and Care Bears stickers, is beautifully displayed on a pastel background.
A hand holds the Bear Necessities Set by LONDONTOWN—a metallic silver pouch with Care Bears branding, a pink bear, rainbow design, and matching keychain tag—ideal for storing your essentials.
Sets
4.9
Rated 4.9 out of 5 stars
42
Bear Necessities Set
Care Bears by LONDONTOWN 💛
A square glass bottle of BFF pink nail polish by LONDONTOWN, with a white cap, features Care Bears branding and an illustration of a bear in a wizard hat surrounded by stars.
A hand with natural, glossy nails holds a bottle of LONDONTOWN
Sheer Pink Nail Polish
4.7
Rated 4.7 out of 5 stars
17
BFF
Care Bears by LONDONTOWN 💛
LONDONTOWN's Beary Minty lakur nail polish comes in airy mint green, with Care Bears-themed packaging featuring a bear on a cloud and colorful stars, to inspire hopeful clarity.
A hand with light blue painted nails holds a matching bottle of LONDONTOWN’s Beary Minty nail polish against a pink gradient background, creating an airy sense of hopeful clarity.
Cool Green Nail Polish
4.9
Rated 4.9 out of 5 stars
7
Beary Minty
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Good Vibes Only Lakur nail polish in a warm, inviting shade features a joyful Care Bears design with a bear holding an umbrella and standing on a rainbow.
A hand holds a bottle of LONDONTOWN Good Vibes Only nail polish featuring a joyful Care Bears design, set against a warm sunlit peach and yellow gradient background.
Warm Peach Nail Polish
4.4
Rated 4.4 out of 5 stars
9
Good Vibes Only
Care Bears by LONDONTOWN 💛
A bottle of LONDONTOWN Sweet Dreams Lakur nail polish features a Care Bears design with a lavender purple bear, rainbow, and stars on a light purple background for a soothing, comforting vibe.
A hand with soothing lavender manicured nails holds a LONDONTOWN Sweet Dreams nail polish bottle, featuring a Care Bears design, against a pastel gradient background.
Purple Nail Polish
4.3
Rated 4.3 out of 5 stars
9
Sweet Dreams
Care Bears by LONDONTOWN 💛
A clear nail polish bottle called Chasing Rainbows by LONDONTOWN features a Care Bears design with a bear and stars on the label, radiating soft hopefulness and gentle charm.
A hand with glittery nail polish holds a bottle of LONDONTOWN’s Chasing Rainbows, its iridescent shimmer and Care Bears design evoking a sense of hope against a soft pink backdrop.
Iridescent Shimmer Nail Polish
5.0
Rated 5.0 out of 5 stars
8
Chasing Rainbows
Care Bears by LONDONTOWN 💛
Care Bears Nail Decals by LONDONTOWN feature pastel Care Bears, rainbows, suns, and stars on a pastel rainbow and cloud background—making fun nail art easy for everyone.
Hand holding a package of LONDONTOWN Care Bears Nail Decals featuring colorful bears, rainbows, and stars on a pastel gradient—perfect for easy nail art enthusiasts.
Tools
4.3
Rated 4.3 out of 5 stars
3
Care Bears Nail Decals
Care Bears by LONDONTOWN 💛
The LONDONTOWN Roll & Glow Cuticle Oil - Cotton Candy Cloud comes in a blue, cylindrical, pocket-sized bottle with a white cap and Care Bears graphics showing a bear on a cloud with stars and hearts.
A hand with manicured nails holds LONDONTOWN’s Roll & Glow Cuticle Oil – Cotton Candy Cloud, featuring a Care Bears design, against a pastel gradient background.
Nail Care
5.0
Rated 5.0 out of 5 stars
12
Roll & Glow Cuticle Oil - Cotton Candy Cloud
Care Bears by LONDONTOWN 💛
The LONDONTOWN Glass Nail File - Wish Bear features Care Bears, stars, and clouds in pastel colors on a light purple background—ideal for effortless nail filing and smooth, damage-free nails.
A hand holds the LONDONTOWN Glass Nail File - Wish Bear, featuring pastel colors, stars, and a bear design against a soft gradient background—ideal for gentle, damage-free nail care.
Tools
4.7
Rated 4.7 out of 5 stars
15
Glass Nail File - Wish Bear
NEW 🌺
A bottle of LONDONTOWN Sheer Strength Nail Blush - Hibiscus with a black cap sits on a white background, offering a glow booster for radiant, pink-tinted nails.
A hand with manicured nails holds a bottle of LONDONTOWN Sheer Strength Nail Blush - Hibiscus, a 2-in-1 nail hardener and blushing color that strengthens nails while adding a glow-boosting pink tint.
One Step Mani
4.6
Rated 4.6 out of 5 stars
334
Sheer Strength Nail Blush - Hibiscus
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in Isla Bonita, a shimmering gold beige, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand with light skin holds a bottle of LONDONTOWN’s Isla Bonita, a pale shimmering gold nail polish; nails match the molten gold shade. Text on image: “HIGH IMPACT COLOR”.
Gold Shimmer Nail Polish
4.9
Rated 4.9 out of 5 stars
32
Isla Bonita
LONDONTOWN Room Service lakur nail polish in a peachy nude shade, featuring "Enhanced Colour by Londontown" text and a "2025 Cosmopolitan Loves" badge on the bottle.
A close-up of a hand with sheer creamy sea foam pink nails painted with LONDONTOWN’s Room Service. Two gold rings are worn, set against a plain gray background. Text reads “HIGH IMPACT COLOR & Conditioning Care.”.
Sheer Nude Nail Polish
4.8
Rated 4.8 out of 5 stars
159
Room Service
A bottle of LONDONTOWN Citron nail polish in a soft sunset peach shade, featuring a "2025 Cosmopolitan Loves" award badge in the corner.
A hand holds a bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Citron shade; the thumb is painted to match. Text reads
Sheer Peach Nail Polish
4.6
Rated 4.6 out of 5 stars
53
Citron
A bottle of LONDONTOWN’s Lakur nail polish in Aegean Aqua, a seawater-inspired light blue, featuring a "2025 Cosmopolitan Loves" badge in the top left corner.
A hand holds a bottle of LONDONTOWN Aegean Aqua nail polish, its aquamarine shade reminiscent of shimmering seawater; one fingernail is painted. Text reads
Blue Shimmer Nail Polish
4.4
Rated 4.4 out of 5 stars
67
Aegean Aqua
AWARD WINNER
A small bottle of LONDONTOWN Peptide Serum Concentrate, an advanced nail and cuticle serum for intensive nail repair, is displayed with a People Beauty Awards 2026 badge in the top left corner.
A person applies LONDONTOWN Peptide Serum Concentrate—a pink nail serum—to their fingernails with a dropper. Text reads: “Peeling? Breaking? Over it? The answer is peptides.”.
Nail Care
4.2
Rated 4.2 out of 5 stars
143
Peptide Serum Concentrate
GEL
A bottle of LONDONTOWN Isla Bonita gel color nail polish with a black cap, floral label, and a shimmering molten gold hue.
A close-up of a smiling person with hands on their cheeks, showcasing nails painted in Isla Bonita by LONDONTOWN—a light, shimmering gold polish.
UV Gels
Isla Bonita
GEL
A bottle of LONDONTOWN Aegean Aqua gel color nail polish features a black cap and a label with shimmering blue floral design, evoking aquamarine tones.
A person covers their face with a beige towel, displaying neatly manicured nails painted in LONDONTOWN’s Aegean Aqua and wearing a gold ring and bracelet accented by the aquamarine shade.
UV Gels
4.5
Rated 4.5 out of 5 stars
2
Aegean Aqua
GEL
LONDONTOWN’s Room Service gel color nail polish features a black cap, floral glass design, and a creamy sea foam shade for a fresh, modern look.
A hand with natural, neatly manicured nails showcases LONDONTOWN’s Room Service on a white textured fabric, evoking the look of sheer creamy sea foam.
UV Gels
Room Service
GEL
A bottle of LONDONTOWN Citron gel color nail polish with a black cap and floral design on the clear glass bottle.
A hand holds LONDONTOWN's Citron mesh bag filled with yellow lemons, set against a soft, sheer background with sunset peach hues.
UV Gels
Citron