Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm
Natural Charm

Natural Charm

Your Natural Charm will light up the room with this creamy mauve purple shade.
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Rated 4.7 out of 5
Based on 19 reviews
$16.00
/
Only 1944 items in stock!

Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

  • Features Londontown’s signature 16+ free formula—which never contain formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, acetone, TPHP, bisphenol A, and more
  • Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimethylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77891, CI 77491, CI 19140, CI 15850, CI 77266

WHY

IT'S SPECIAL

The key to lakurs’ signature, chip-resistant longevity is Florium Complex, our custom blend of natural botanical extracts and restorative plant oils.

• Sophisticated, supercharged polish offers ease, efficacy, and a salon-quality experience.
• Pro-Contour Brush and self-leveling color ensure an effortless, streak-free application.
• Combines high-impact pigment with hydrating kur care so nails never dry out.

KEY

INGREDIENTS

Florium Complex = Botanicals extracts + Flower Oils + Vitamins

• Rapeseed Flower Oil- Ultra-emollient + Strengthening
• Cucumber Extract- Nutrient-rich + Hydrating
• Garlic Extract- Fortifying
• Evening Primrose Oil- Restorative + Replenishing
• Chamomile Extract- Calming
• Vitamin E- Antioxidant + Anti-yellowing

Write a Review
average rating 4.7 out of 5
Based on 19 reviews
  • 5 Stars
    15 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    1 Review
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    0 Reviews
95% of reviewers would recommend this product to a friend
Ease of Use
Rated 5 out of 5
Length of Wear
Rated 4 out of 5
19 Reviews
Reviewed by Annette K.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
55 - 64
Pros
  • Would Buy Again
  • High Impact Color
  • Chip-Resistant
Rated 5 out of 5
Review posted

Beautiful color

I love this beautiful, subtle shade of purple!

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Heidi S.
Verified Buyer
I recommend this product
Skin Tone
Medium
Age Range
55 - 64
Pros
  • Would Buy Again
Rated 5 out of 5
Review posted

Beautiful

Love this color. Neutral and can be worn in any season

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by felice B.
Verified Buyer
I recommend this product
Skin Tone
Medium
Age Range
65+
Pros
  • Conditioning
  • Chip-Resistant
  • High Impact Color
  • High Shine
  • Would Buy Again
Rated 5 out of 5
Review posted

Amazing color! Long lasting ..am in love

Love the color especially for the beach . Wet re going on vacation in two weeks to our beach home in Nicaragua and it is perfect and resistant..Color is splendid . I want to espelore more colors and conditioners

I also love my illuminating nail concealer which was my first purchase!

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Kelly B.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
25 - 34
Pros
  • Conditioning
  • High Impact Color
  • Would Buy Again
Rated 5 out of 5
Review posted

Natural Charm

This is the perfect muted eggplant taupe/purple for winter! Love it!

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Amy S.
Verified Buyer
I don't recommend this product
Skin Tone
Medium
Age Range
45 - 54
Rated 3 out of 5
Review posted

Not brown in color. Its actually a shade of grey.

The website description of color is inaccurate. It should not be advertised as a shade of brown. Actually grey in color.

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 3 out of 5
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Reviewed by Mary H.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
55 - 64
Pros
  • High Impact Color
  • High Shine
  • Chip-Resistant
  • Would Buy Again
Rated 4 out of 5
Review posted

Nice color for fall

Of course, the quality is beyond compare. Londontowne has the best product. Goes on smooth and NEVER any streaks. Natural Charm is a perfect fall color. Not brown or red or burgundy. A mix of all.

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Stacey K.
I recommend this product
Rated 4 out of 5
Review posted

4 Stars

This is a very nice color. I love the way that the polish goes on and stays on allowing my nails to grow and be the healthiest they have ever been. I love Londontown!

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Reviewed by SUSAN G.
I recommend this product
Rated 5 out of 5
Review posted

Beautiful

Love this color - perfect for the fall season.

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Reviewed by Mary F.
I recommend this product
Rated 5 out of 5
Review posted

Londontown - My ONLY polish!

Love the subtle color, ease of application and long-wear!

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Reviewed by Renita B.
I recommend this product
Rated 4 out of 5
Review posted

Great neutral

Great neutral! Happy with this one! And thank you for the replacement wide brushes!!

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