New Arrivals

71 products
NEW
A bottle of LONDONTOWN Cloud Nine Lakur nail polish in dreamy periwinkle, featuring a 2025 Cosmopolitan Loves award badge in the top left corner. A hand with neatly manicured, pastel pink nails shows off LONDONTOWN’s Cloud Nine against a dreamy periwinkle backdrop, holding a floral teacup, with the text: "HIGH IMPACT COLOR & Conditioning Care. Four close-up images of a fingernail display 1, 2, and 3 coats of LONDONTOWN’s Cloud Nine nail polish, showing increasing coverage. Text at top reads: "CHOOSE YOUR COVERAGE. A hand with dreamy Cloud Nine by LONDONTOWN periwinkle nails rests on a floral teacup and saucer filled with water and small purple flowers. A hand with dreamy periwinkle nail polish holds a bottle labeled "Cloud Nine" by LONDONTOWN, while informative text highlights the polish’s features and benefits. A close-up of LONDONTOWN’s Cloud Nine wide, contoured nail brush in dreamy periwinkle, with text showing user agreement on its ease of painting around cuticles, control, and even coverage. Close-up of a person’s face and hands with neatly manicured nails painted in LONDONTOWN’s Cloud Nine, a sheer periwinkle shade, highlighting natural skin texture. A dropper dispenses LONDONTOWN's Cloud Nine serum, featuring ingredients like cucumber extract, vitamin E, garlic extract, chamomile, evening primrose, and rapeseed flower oil in a sheer periwinkle glow. Close-up of two fingernails painted in LONDONTOWN's Cloud Nine: standard brush (left) vs pro-contour brush (right), showing the dreamy periwinkle shade and highlighting differences in coverage and control. Four bottles of LONDONTOWN Lakur, including the Cloud Nine periwinkle shade, rest in a gold mini bathtub filled with bubbles. A pink tiled backdrop and “Bubbly Ever After” overhead complete the scene. A hand with four fingers visible, each nail short and neatly manicured, painted in LONDONTOWN’s dreamy periwinkle Cloud Nine shade against a plain background.
Nail Polish
4.6
Rated 4.6 out of 5 stars
61
Cloud Nine
NEW
A bottle of LONDONTOWN Dream State Lakur Enhanced Colour nail polish, a light pink demi-sheer cream shade, is shown beside a 2025 Cosmopolitan Loves award badge. A hand with neatly manicured, light pink nails—painted in LONDONTOWN’s Dream State—is shown against a pink background with translucent bubbles, glowing softly, alongside the text “High Impact Color & Conditioning Care.”. A woman smiles and touches her glowing cheek, wearing LONDONTOWN's Dream State pink sleep mask on her forehead and sporting light nude polished nails. A hand with neatly manicured nails holds a bottle of LONDONTOWN Dream State nail polish, featuring innovative pigment technology, a soft glow finish, and a formula free from harsh ingredients. A close-up of LONDONTOWN's Dream State shows its wide, fan-shaped brush in iridescent cream pink, with text highlighting positive survey feedback on the brush’s ease of use, control, and even coverage. A person with medium-dark skin touches their face, displaying neatly manicured nails painted in LONDONTOWN’s Dream State—a demi-sheer cream shade that adds a soft glow to their look. A serum dropper dispensing yellowish liquid, labeled with cucumber, evening primrose, chamomile, vitamin E, garlic & rapeseed oils. Dream State by LONDONTOWN: Powered by Florium Complex for a soft glow. Side-by-side of two nail brushes applying LONDONTOWN Dream State: standard brush (left) vs. wider pro-contour brush (right), both sweeping on the soft glow demi-sheer cream polish over natural nails. A close-up of a hand with short, neat nails painted in LONDONTOWN’s Dream State, a light pink iridescent cream, resting on glowing dark skin. Four bottles of LONDONTOWN’s Dream State Lakur nail polish—featuring dreamy iridescent cream and soft glow shades—stand in a gold bubble-filled tub. “Bubbly Ever After” glows above against a pink tiled background. A hand with neatly manicured nails painted in LONDONTOWN’s Dream State, a glossy demi-sheer cream pale pink, wears a thin silver ring on the ring finger against a plain background.
Nail Polish
4.8
Rated 4.8 out of 5 stars
24
Dream State
NEW
A bottle of LONDONTOWN Milk Bath Lakur Enhanced Colour nail polish with soap bubble iridescence and a pearlescent finish is displayed against a white background, featuring a "2025 Cosmopolitan Loves" badge in the top left corner. A hand with light pink, demi-sheer "Milk Bath" cream polish by LONDONTOWN is shown against a pale blue background with bubbles. Text reads: "HIGH IMPACT COLOR & Conditioning Care. A person holds a bottle of LONDONTOWN Milk Bath demi-sheer cream nail color near their face, surrounded by shimmering bubbles with soap bubble iridescence. A hand with neatly manicured, pale pink nails holds a bottle of LONDONTOWN Milk Bath nail polish against a light purple background with product benefit text. A close-up of Milk Bath nail polish by LONDONTOWN showcases shimmery, soap bubble iridescence, with user agreement on its easy application, precise cuticle work, and smooth even coverage. A person with LONDONTOWN’s Milk Bath, a pale, glossy demi-sheer cream nail polish, rests their fingers on their cheek while wearing clear glasses. A dropper dispenses LONDONTOWN Milk Bath serum with cucumber extract, evening primrose oil, chamomile extract, vitamin E, garlic extract, and rapeseed flower oil. Powered by Florium Complex and enriched with iridescent cream for a radiant glow. Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN Milk Bath nail polish, highlighting differences in stroke coverage and control. Four bottles of LONDONTOWN’s Milk Bath nail polish, in dreamy demi-sheer cream shades, rest in a gold mini bathtub filled with bubbles, set against pink tiles with “Bubbly Ever After” above. A hand with LONDONTOWN’s Milk Bath, a light pink demi-sheer cream polish, rests on a dark brown shoulder, its finish glowing with subtle soap bubble iridescence. A hand with a gold ring displays neatly manicured nails painted in Milk Bath by LONDONTOWN, a demi-sheer cream polish with a subtle soap bubble iridescence.
Nail Polish
5.0
Rated 5.0 out of 5 stars
20
Milk Bath
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in "Extra Bubbles, Please," featuring a sheer mauve hue with shimmering mauve accents and a black cap, shown with a "2025 Cosmopolitan Loves" badge in the top left corner. A hand with shimmering mauve metallic rose gold LONDONTOWN "Extra Bubbles, Please" nail polish is shown against a tiled background with floating bubbles. Text reads: “High Impact Color & Conditioning Care.”. A person holds their hands to their face, showcasing shimmering mauve Extra Bubbles, Please nails by LONDONTOWN, with floating bubbles in the foreground. A hand with shimmery pink nails in "Extra Bubbles, Please" by LONDONTOWN holds a Lakur bottle. Text highlights its pigment technology, conditioning formula, and that it’s free from harsh ingredients. A close-up of LONDONTOWN’s Extra Bubbles, Please nail polish being applied, with text highlighting user survey results on the brush design and its smooth application benefits. A close-up of lips and fingers with neatly manicured nails in LONDONTOWN's Extra Bubbles, Please, a shimmering mauve polish, shown on dark skin. Extra Bubbles, Please by LONDONTOWN is a serum in sleek, shimmering mauve packaging featuring cucumber extract, evening primrose oil, chamomile, vitamin E, garlic extract & rapeseed oil—each ingredient highlighted for skin benefits. Close-up of two nails painted with LONDONTOWN's "Extra Bubbles, Please"—the left uses a standard brush, the right a pro-contour brush that covers more nail area for quicker application. Four bottles of LONDONTOWN’s "Extra Bubbles, Please" nail polish, including a shimmering mauve shade, rest in a gold clawfoot tub with bubbles. A pink tiled background and "Bubbly Ever After" sign complete the dreamy scene. A close-up of a hand with neatly manicured nails painted in LONDONTOWN's Extra Bubbles, Please—a shimmering mauve rose gold polish.
Nail Polish
4.8
Rated 4.8 out of 5 stars
10
Extra Bubbles, Please
NEW
A clear glass bottle of LONDONTOWN Luxe Length Nail Gloss with a black cap, containing coral-pink polish that protects and supports nail growth. Two manicured hands show off light pink LONDONTOWN Luxe Length Nail Gloss with "Barely There Rosewater Gloss" text and polish bottles displaying the brand name. This gloss helps promote natural nail length. A person with glossy lips holds a bottle of LONDONTOWN Luxe Length Nail Gloss near their face, highlighting manicured nails that shine and benefit from its nail-protecting, length-enhancing formula. Close-up of hands with long, natural nails shows off the glossy finish of LONDONTOWN Luxe Length Nail Gloss, highlighting its benefits for improved nail condition and growth, supported by survey data and claims for healthy-looking nails. Side-by-side close-up of a fingernail before and after three weeks using LONDONTOWN Luxe Length Nail Gloss, highlighting longer nails, enhanced appearance, and a healthy shine. Pink graphic with text "Luxe Length Nail Gloss" by LONDONTOWN. Celery seeds and droplets highlight that celery seed helps boost nail strength for longer, healthier nails—an ideal protector to support growth and resilience.
Nail Care
4.5
Rated 4.5 out of 5 stars
446
Luxe Length Nail Gloss
NEW 🤍
A bottle of LONDONTOWN Lavender Illuminating Nail Concealer, a light lavender polish with a perfecting formula, shown against a white background. A hand with manicured nails holds a bottle of LONDONTOWN Lavender Illuminating Nail Concealer; text reads: "LIKE A FILTER FOR YOUR NAILS. This perfecting formula delivers soft-focus perfection in one step. A close-up shows a manicured hand with sheer, glossy nails. Text highlights the LONDONTOWN Lavender Illuminating Nail Concealer, which blurs imperfections and needs no base or top coat thanks to its perfecting formula. Four fingers with glossy, light pink nails are shown. Text highlights key ingredients in LONDONTOWN’s Lavender Illuminating Nail Concealer, featuring lavender for brightening, illuminating, rejuvenating, and nourishing nails. A close-up of LONDONTOWN's Lavender Illuminating Nail Concealer brush with silver-blue bristles coated in shimmery lavender polish, delivering a perfecting formula for flawless application. A woman in a lavender blazer and sunglasses holds glossy, lavender bananas against a pastel purple backdrop, capturing the modern style essence of LONDONTOWN's Lavender Illuminating Nail Concealer. Close-up of a hand with neatly manicured, pale pink nails; text at the bottom reads, "Minimum effort, maximum care," thanks to LONDONTOWN's Lavender Illuminating Nail Concealer that perfects and enhances your nails' beauty.
One Step Mani
4.7
Rated 4.7 out of 5 stars
267
Lavender Illuminating Nail Concealer
NEW
A bottle of Glow Getter Nail Luminizer by LONDONTOWN—a light purple shimmery polish with a black cap for an ethereal look and expert nail care. A close-up of a nail swatch brush with black, glittery Glow Getter Nail Luminizer by LONDONTOWN over clear gel. Text: "Clinically minded, cosmically radiant with 360° care and an ethereal finish. A person holds a bottle of LONDONTOWN Glow Getter Nail Luminizer near their glossy lips against a pink background, highlighting luminous nail care and an ethereal finish. Close-up of shimmery light pink polished nails touching lips, promoting LONDONTOWN’s Glow Getter Nail Luminizer—a one-step total nail wellness product delivering 360° care and an ethereal finish. LONDONTOWN’s Glow Getter Nail Luminizer spills shimmery pink across surfaces, delivering 360° protection, fortification, hydration, and an ethereal finish that transforms your nails. Two fingernails show a comparison of one and two coats of LONDONTOWN’s Glow Getter Nail Luminizer: the left nail has an ethereal, luminous sheen with one coat, while the right is more sparkly and opaque with two coats.
Nail Care
4.7
Rated 4.7 out of 5 stars
216
Glow Getter Nail Luminizer
Back In Stock
$124 Value
A neatly arranged collection of nail care products from the Londontown Discovery Set 2.0, featuring polishes, cuticle oil, nail files, and a chic cosmetic bag, graces the surface. This ensemble by LONDONTOWN hints at quality and style for your beauty regimen. A hand holds a Londontown Discovery Set 2.0, showcasing nail care essentials, with the text "At-home manicures, made simple. The Londontown Discovery Set 2.0 by LONDONTOWN includes nail polishes, a nail hardener, hand cream, and a nail file in a cosmetic bag. Save $60 on this $124 value—a perfect bundle for flawless hands and nails. A hand reaches for the Londontown Discovery Set 2.0 by LONDONTOWN, featuring creams, polishes, a nail file, and oil—spotlighting key nourishing and protective benefits—arranged on a pink background with promotional text. Close-up of manicured hands with taupe polish, a brush applying color, and text mentioning LONDONTOWN’s Discovery Set 2.0—no product description text is shown; only HTML/CSS code appears. A bottle of LONDONTOWN Discovery Set 2.0 with the cap off and brush visible, emphasizing its strength benefits and unique formula—based on the provided snippet, 89% agreed it delivers noticeably stronger nails. A hand holds the Londontown Discovery Set 2.0 by LONDONTOWN, featuring nail essentials loved for their benefits and "Over 1 million bottles sold." This set includes a universally flattering milky white nail perfector to enhance any look.
Sets
4.9
Rated 4.9 out of 5 stars
310
Londontown Discovery Set 2.0
NEW
A white bottle of LONDONTOWN GelShift Top Coat with a black cap is shown against a plain background, ideal for sealing your gel manicure or adding shine to your favorite polish. Close-up of a hand with a glossy pink mani, featuring "MAKE IT GEL" and the tagline: No drills, no damage, no salon trip—just flawless results at home with LONDONTOWN GelShift Top Coat, UV/LED cured for a professional finish. A close-up of a hand with pink nails as a brush applies LONDONTOWN GelShift Top Coat. Text: "Keep the lakur you love and switch to an at-home gel mani—just cure under UV/LED. LONDONTOWN GelShift Top Coat swatch in pink showcases benefits: TPO free, chip-resistant, use any color, extends wear, ultra glossy, HEMA free. Achieve real results at home with this UV/LED compatible gel mani top coat. A hand with glossy nude nails is shown against a gradient background, promoting LONDONTOWN’s GelShift Top Coat for shine and long-lasting wear that’s cured under UV/LED light. A hand holds a bottle of LONDONTOWN GelShift Top Coat; the other shows glossy, light pink gel nails. Text: "Apply. Cure under UV/LED. Transform." Achieve flawless results at home with LONDONTOWN's GelShift Top Coat.
GelShift
4.2
Rated 4.2 out of 5 stars
164
GelShift Top Coat
NEW
$44 Value
The GelShift Kit by LONDONTOWN includes a UV lamp, gel polish, and top coat—everything you need for your next nail transformation. A person holds a white LONDONTOWN GelShift Kit UV nail lamp in one hand and a LONDONTOWN GelShift Kit gel polish bottle in the other, ready for a nail transformation against a light pink background. A close-up of a manicured fingernail with pink gel polish and the text: "GelShift Kit by LONDONTOWN—gel transformation at home. No drills, no damage, no salon needed. A close-up of a hand with pink nails as a brush applies clear gel top coat. Text on the image reads, "Keep the lakur you love and shift to gel." Experience the ultimate nail transformation with LONDONTOWN's GelShift Kit. LONDONTOWN GelShift Kit: Pink liquid labeled TPO free, chip-resistant, HEMA free, use any color, extends wear, ultra glossy—perfect for your next gel polish or nail transformation. “Real Results” appears below on a light pink background. A hand holds the LONDONTOWN GelShift Kit box, showcasing the gel polish and UV lamp on a pink gradient background—ideal for transforming your nails at home. A close-up of a hand with long, glossy, light pink manicured nails showcases LONDONTOWN's GelShift Kit—a revolutionary gel top coat for nail transformation, delivering extended wear and high-gloss shine. Product text overlayed. The LONDONTOWN GelShift Kit features two gel polish bottles and a white LED nail lamp—everything you need for your next nail transformation. A hand holds a LONDONTOWN GelShift Kit, while the other shows glossy light pink nails. Text reads: "Apply. Cure. Transform." Instantly transform your manicure with this essential gel polish kit.
Sets
4.1
Rated 4.1 out of 5 stars
226
GelShift Kit
NEW
BESTSELLER
A 28ml white tube of LONDONTOWN Strengthening Nail Cream with a silver cap is pictured on a white background. This nourishing formula helps fortify and condition nails, promoting strength and healthy growth with regular use. Close-up of hands with well-groomed nails opening a soda can, showcasing the durability and resilience achieved with LONDONTOWN Strengthening Nail Cream. A close-up of four fingers with neatly manicured nails and a glossy, nude-pink look highlights the smooth finish and healthy shine achieved using LONDONTOWN’s Strengthening Nail Cream. A well-manicured hand appears beside text encouraging daily use of LONDONTOWN Strengthening Nail Cream to help prevent breakage and maintain strong, healthy nails. For more product features or details, please provide additional information. A person with curly hair smiles while holding LONDONTOWN Strengthening Nail Cream close to their face, sunlight casting soft shadows and highlighting the product's fresh features. A person applies LONDONTOWN Strengthening Nail Cream to their fingernails. Surveys show improved nail hardness and enhanced nail health with regular use. A tube of LONDONTOWN Strengthening Nail Cream is shown with cream smeared in the background, highlighting keratin-boosting benefits and vegan ingredients for stronger, healthier nails. Close-up of three fingernails with a natural, clean, and slightly glossy look, achieved using LONDONTOWN Strengthening Nail Cream for healthy nail beds and well-maintained cuticles.
Nail Care
4.8
Rated 4.8 out of 5 stars
120
Strengthening Nail Cream
NEW 🤍
$76 Value
Flat lay of the LONDONTOWN Modern Chromance Valentine’s Day Set—featuring three nail polishes, a nail file, buffer, and hand cream—arranged on a soft pink background for a romantic touch. The LONDONTOWN Modern Chromance Valentine’s Day Set includes three nail polishes (pink glazed shade), a nail file, hand cream, and pink pouch—everything you need for self-care this Valentine’s Day. A hand holds LONDONTOWN’s Modern Chromance Valentine’s Day Set—glass nail file, Whipped Cloud hand cream, Aurora Chrome, Magnolia Haze polish, and pink glazed gloss top coat—capturing a love story of self-care on a pink background. Close-up of hands with shiny, light pink glazed chrome nails. Text reads: "LONDONTOWN Modern Chromance Valentine’s Day Set—first-of-its-kind brush-on chrome. No powder, no curing, no mess—a true love story for your nails. The Modern Chromance Valentine’s Day Set by LONDONTOWN is shown with a white cream smear on pink glaze and labeled with three key ingredients—plant oils, hyaluronic acid, and vitamin C—for glowing, nourished skin. A translucent pink glazed gel bubble on a pink gradient background features the text "SUPERCHARGE YOUR SHINE for a gloss-like finish" in white, highlighting the Modern Chromance Valentine’s Day Set by LONDONTOWN. Shaping nails with the LONDONTOWN Modern Chromance Valentine’s Day Set, each stroke creates a pink glazed finish—every touch is a love story. Two hands form a heart in front of a pink, iridescent LONDONTOWN box labeled "Modern Chromance Valentine’s Day Set"—the ultimate love story for your nails.
Sets
5.0
Rated 5.0 out of 5 stars
22
Modern Chromance Valentine’s Day Set
NEW
$42 Value
The LONDONTOWN Jet Set Travel Nail Kit includes mini lacquer remover pads, a nail file, and two travel-size polishes, all in a purple zip pouch—ideal for stylish nails on the go. The Jet Set Travel Nail Kit by LONDONTOWN includes remover pads, a nail file, two mini polishes, and a branded pouch—ideal for on-the-go manis—shown against a purple background. Two hands with neat, shiny nails showcase the LONDONTOWN Jet Set Travel Nail Kit, a nail product that blurs imperfections and brightens nails—ideal for quick manicures or touch-ups wherever you go. The LONDONTOWN Jet Set Travel Nail Kit features three lacquer remover pads, two polish minis, a black nail file, and a lavender buffer—perfect for manicures on the go—all shown on a light purple background. A hand holds the LONDONTOWN Jet Set Travel Nail Kit with a brush applicator. Perfect for on-the-go manis, this soothing kit keeps your nails conditioned and healthy wherever life takes you. A close-up of manicured nails being filed with LONDONTOWN's Jet Set Travel Nail Kit, featuring a glass file for precision, smooth finish, less damage, and easy disinfection—perfect for on-the-go manis. A hand uses a cotton pad to remove pink polish, highlighting the LONDONTOWN Jet Set Travel Nail Kit for fast, effective polish removal and healthier-feeling nails—an ideal choice for quick manicures on the go.
Sets
4.8
Rated 4.8 out of 5 stars
13
Jet Set Travel Nail Kit
ULTRA-SHEER
NEW 🍒
BUILDABLE
LONDONTOWN Perfecting Nail Veil #10 is a deep burgundy polish that cares for nails while adding rich color. It features a sleek black cap and crisp white label text. A hand with glossy, nude-colored manicured nails holds a cherry by its stem, with the text: "A Kiss of Color, Power-Packed Care. Featuring LONDONTOWN Perfecting Nail Veil #10. Three close-ups show a fingernail with one, two, and three coats of LONDONTOWN Perfecting Nail Veil #10, illustrating how each layer boosts opacity and care. A bottle of LONDONTOWN Perfecting Nail Veil #10 in dark red, surrounded by glossy cherries, provides nail care with a touch of color. A hand with polished nails holds a cherry against a pink background. LONDONTOWN Perfecting Nail Veil #10 delivers care and vibrant shine in one step—no base or top coat needed, just a hint of color with every swipe. A hand with neatly manicured nails holds a bottle of LONDONTOWN Perfecting Nail Veil #10, which provides nourishing care and a touch of color. Text on a pink background features AHAs, Florium Complex, and Biotin benefits.
One Step Mani
3.4
Rated 3.4 out of 5 stars
538
Perfecting Nail Veil #10
NEW
A bottle of LONDONTOWN lakur Enhanced Colour nail polish in the "You're Golden" holographic gold shade, featuring a "2025 Cosmopolitan Loves" badge in the top left corner. A close-up of a person’s face and hand flaunting LONDONTOWN’s You're Golden shimmery holographic gold nail polish, with the text: “A synergy of high-impact color & conditioning care.”. A hand with neatly manicured, You're Golden holographic gold glitter nails by LONDONTOWN is shown wearing a thin, twisted gold ring against a neutral background. Close-up of four fingers with short, neatly filed nails painted in LONDONTOWN's You're Golden, a shimmery, holographic silver and gold nail polish. A close-up of LONDONTOWN's You're Golden brush applying holographic gold polish, with text highlighting high user ratings for the brush's effectiveness and coverage. A hand with shimmery nude nails holds a LONDONTOWN You're Golden bottle; text highlights its holographic gold finish and nourishing formula. A dropper of LONDONTOWN’s You’re Golden sits beside text listing key ingredients—chamomile, evening primrose, cucumber, rapeseed, garlic, and vitamin E—highlighted against a holographic gold background. A close-up of a hand with LONDONTOWN's You're Golden holographic gold shimmer nail polish touching the face, highlighting glossy lips and smooth skin. Close-up of hands with short nails painted in LONDONTOWN's "You're Golden" holographic gold polish, accessorized with a gold ring and beaded bracelet.
Nail Polish
4.7
Rated 4.7 out of 5 stars
37
You're Golden
NEW
A bottle of LONDONTOWN's Lakur Enhanced Colour nail polish in "Naughty List," a full-bodied merlot red, featuring a "2025 Cosmopolitan Loves" badge in the top left corner. A person with dark skin displays manicured nails in LONDONTOWN’s Naughty List, a rich merlot shade, touching their lips. Text reads: "A synergy of high impact color & conditioning care. Close-up of a LONDONTOWN Naughty List nail polish brush with text highlighting survey stats on ease of use, precise cuticle application, and streak prevention, set against a rich merlot red background. A hand with neatly manicured nails painted in LONDONTOWN's Naughty List, a glossy merlot red, is displayed against a matching solid red background. A hand with manicured maroon nails, in the shade Naughty List by LONDONTOWN, holds a bottle of polish; text highlights benefits like long wear, shine, nail conditioning, and a formula free from harsh ingredients. LONDONTOWN Naughty List: A clear liquid dropper elegantly presents chamomile extract, rapeseed flower oil, evening primrose oil, garlic extract, cucumber extract, and vitamin E—each ingredient with its own benefits. Close-up of two nails being painted—one with a standard brush, one with a pro-contour brush in LONDONTOWN’s Naughty List. Text above highlights fewer strokes, more control, and astonishing results. A person with smooth skin shows off their cheek and hand with LONDONTOWN's Naughty List—a dark red, full-bodied merlot nail polish—applied to their nails in a close-up shot. A hand with neatly manicured nails painted in LONDONTOWN’s Naughty List, a rich merlot red, is shown against a solid red background.
Nail Polish
4.7
Rated 4.7 out of 5 stars
30
Naughty List
NEW
A bottle of LONDONTOWN Nice & Icy nail polish in platinum silver, featuring a "2025 Cosmopolitan Loves" badge in the top left corner. Close-up of a person’s face and hand with Nice & Icy holographic silver nail polish by LONDONTOWN, plus the text: "A synergy of high-impact color & conditioning care. A person in a cream sleeveless top crosses their arms, displaying LONDONTOWN's Nice & Icy holographic silver nail polish on short fingernails against a light purple background. Close-up of three dark-skinned fingers with nails painted in LONDONTOWN's Nice & Icy, a shiny platinum holographic silver polish, set against a light purple background. A close-up of LONDONTOWN's Nice & Icy holographic, glittery nail polish applied with a wide, fan-shaped brush, plus survey results praising the brush's ease of use and streak-free finish. A hand with platinum holographic nails holds a LONDONTOWN lakur bottle in Nice & Icy. Text highlights its pigment technology, conditioning formula, and 21+ free ingredients for stunning nails. LONDONTOWN's Nice & Icy serum dropper features platinum text listing chamomile, evening primrose, cucumber, rapeseed flower oils, garlic extract, and vitamin E with benefits on a sleek holographic backdrop. Close-up comparison of a standard brush and a platinum pro-contour brush applying LONDONTOWN's Nice & Icy nail polish, highlighting the differences in brush shape and coverage on fingernails. A hand with short, oval nails painted in LONDONTOWN’s Nice & Icy platinum holographic polish holds a small silver disco ball.
Nail Polish
4.8
Rated 4.8 out of 5 stars
15
Nice & Icy
NEW
A bottle of LONDONTOWN lakur in Truly Ruby red with a black cap, labeled "Enhanced Colour," is placed next to a badge reading "2025 Cosmopolitan Loves. Close-up of a person with dark skin, Truly Ruby by LONDONTOWN on their fingernails, touching their face, with text reading “A SYNERGY OF HIGH-IMPACT COLOR & CONDITIONING CARE.”. A hand with neatly manicured nails painted in LONDONTOWN’s Truly Ruby polish is shown against a dark red background. A close-up of a LONDONTOWN Truly Ruby nail polish brush, with survey stats highlighting its shape, control, cuticle precision, and streak-free results. A hand with neatly manicured Truly Ruby nails holds a bottle of LONDONTOWN polish against a brown background, with product features listed alongside. A clear dropper of Truly Ruby by LONDONTOWN rests on a white surface, with text highlighting skin care benefits from chamomile, rapeseed oil, vitamin E, and the nourishing touch of carnal crimson. Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN's Truly Ruby nail polish, highlighting the differences in brush shape and coverage on fingernails. A hand with LONDONTOWN’s Truly Ruby polished nails and a silver ring holds a glass of white wine against a plain gray background. Wearing LONDONTOWN Truly Ruby lipstick and manicured nails, a person touches their lips, adorned with a silver ring featuring a large green gemstone, against a deep red backdrop. A close-up of a hand bathed in the rich, ruby-red glow of LONDONTOWN’s Truly Ruby.
Nail Polish
4.7
Rated 4.7 out of 5 stars
22
Truly Ruby
The LONDONTOWN Conceal + Go: Holiday Edition includes two 12mL bottles—Illuminating Nail Concealer and Gel Genius Top Coat—in festive packaging for naturally perfect nails. Someone holds a LONDONTOWN Conceal + Go: Holiday Edition nail care set with two bottles in festive packaging—perfect for naturally flawless nails. A hand with flawlessly manicured nails is shown against a beige background, featuring the text “Conceal + Go: Holiday Edition by LONDONTOWN—Viral Best Seller. Like a filter for your nails” in the bottom right corner. A manicured hand holds two LONDONTOWN Conceal + Go: Holiday Edition bottles against a beige background, showcasing the products’ illuminating and high-shine effects. Open bottles of LONDONTOWN Conceal + Go: Holiday Edition are shown, alongside text highlighting consumer study results that agree it creates naturally perfect nails, brightens, and applies easily. Two bottles of LONDONTOWN Conceal + Go: Holiday Edition are tied with a gold ribbon against a beige background, offering essentials for naturally perfect nails. Hands with red nail polish hold LONDONTOWN’s Conceal + Go: Holiday Edition nail care set—your secret to naturally perfect nails—against a wooden surface and gold wrapping paper. Two bottles of LONDONTOWN kur Gel Genius nail polish appear next to their festive Conceal + Go: Holiday Edition box—the perfect duo for naturally flawless nails this season. A person holds a boxed LONDONTOWN Conceal + Go: Holiday Edition set, which includes Illuminating Nail Concealer and Gel Genius Top Coat for naturally perfect nails.
Sets
4.7
Rated 4.7 out of 5 stars
3,966
Conceal + Go: Holiday Edition
The LONDONTOWN Conceal + Go - Pink: Holiday Edition is a boxed set with two 12 mL bottles—Illuminating Nail Concealer and Gel Genius Top Coat—for instantly flawless, natural-looking nails. A hand holds LONDONTOWN’s Conceal + Go - Pink: Holiday Edition, a festive nail polish set for naturally perfect nails. A hand with neatly manicured nails painted in LONDONTOWN’s Conceal + Go - Pink: Holiday Edition, creating naturally perfect nails. Text on the image reads, “Viral Best Seller. Like a filter for your nails.”. A manicured hand holds two LONDONTOWN Conceal + Go - Pink: Holiday Edition bottles against a pink background, with text highlighting their illuminating, perfecting qualities for naturally flawless nails and a high-shine finish. Two brushes with pink polish and positive consumer perception results for LONDONTOWN’s Conceal + Go - Pink: Holiday Edition, an illuminating nail concealer designed for naturally perfect nails. Two LONDONTOWN "Conceal + Go - Pink: Holiday Edition" nail polish bottles are tied with a gold ribbon on a light background—an elegant duo for naturally perfect nails. Two LONDONTOWN kur nail products, Illuminating Nail Concealer and Gel Genius Top Coat, shown with festive Conceal + Go - Pink: Holiday Edition packaging for naturally flawless nails. A person holds LONDONTOWN's Conceal + Go - Pink: Holiday Edition set, featuring two bottles in festive packaging—your go-to for naturally perfect nails.
Sets
4.8
Rated 4.8 out of 5 stars
3,731
Conceal + Go - Pink: Holiday Edition
NEW
A bottle of LONDONTOWN Dirty Chai Lakur Enhanced Colour nail polish in mauve spiced brown, with a "2025 Cosmopolitan Loves" badge in the top left corner. A close-up of a hand with LONDONTOWN’s Dirty Chai spiced brown nail polish touching the lips, with text: "A synergy of high-impact color & conditioning care. Close-up of a hand with fingernails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe nail polish, resting against skin. A hand with glossy, spiced brown and mauve-colored nails holds LONDONTOWN lakur in Dirty Chai, featuring innovative pigment, conditioning formula, and a 21-free ingredient list. A hand with manicured Dirty Chai by LONDONTOWN nails holds a glass of iced coffee, with coffee beans scattered on the table. A close-up of LONDONTOWN Dirty Chai nail polish brush in pink and spiced brown shows survey results: 100% agree on ease, 90% on control, and 87% on streak prevention. A hand with short, neatly manicured nails painted in LONDONTOWN's glossy spiced brown "Dirty Chai" shade rests on a gold plate near a croissant and coffee beans. LONDONTOWN Dirty Chai serum is dispensed from a glass dropper against a spiced brown background, highlighting ingredients like chamomile extract, rapeseed flower oil, evening primrose oil, garlic extract, cucumber extract, and vitamin E. Four LONDONTOWN Dirty Chai spiced brown nail polishes are displayed with coffee beans—three on and around a white cup filled with beans, and one bottle standing upright beside the cup. Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN Dirty Chai polish, highlighting their distinct shapes and nail coverage.
Nail Polish
4.6
Rated 4.6 out of 5 stars
86
Dirty Chai
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Affogato, a shimmering metallic brown, is shown against a white background with a Cosmopolitan Loves 2025 badge in the top left corner. Close-up of a person’s hand with neatly manicured taupe nails in the shimmering java shade “Affogato” by LONDONTOWN touching their face, with the text: “A synergy of high-impact color & conditioning care.”. A hand with LONDONTOWN's Affogato metallic brown nail polish and a gold ring rests on an iced coffee topped with vanilla ice cream. A hand with neatly manicured nails painted in LONDONTOWN’s Affogato— a shimmering metallic brown—holds the lakur polish bottle, while the right side displays the product's key features and benefits. Close-up of a hand with neatly manicured nails painted in LONDONTOWN's Affogato, a shimmering java glow metallic taupe brown nail polish. A LONDONTOWN Affogato brush smooths on shimmering java glow nude polish, with survey statistics on brush effectiveness shown on the image’s left side. A hand with metallic nail polish pours LONDONTOWN's Affogato, a dark liquid with a shimmering java glow, from a faceted glass into another glass against a brown background. A close-up of LONDONTOWN Affogato serum dropper over a white surface, featuring chamomile, rapeseed oil, shimmering java glow, evening primrose, garlic, cucumber, and vitamin E with their skincare benefits. Four bottles of LONDONTOWN’s Affogato nail polish in brown hues, including a shimmering java shade, are arranged around and inside a white mug of coffee beans on a simple light background. Side-by-side comparison of a standard brush and a pro-contour brush applying LONDONTOWN Affogato nail polish, highlighting the difference in brush shapes and application coverage on fingernails.
Nail Polish
4.8
Rated 4.8 out of 5 stars
71
Affogato
NEW
A bottle of LONDONTOWN Midnight Mocha nail polish in a rich espresso shade, featuring a "2025 Cosmopolitan Loves" badge in the corner. Close-up of a person with LONDONTOWN’s Midnight Mocha nail polish touching their face, paired with the text: "A Synergy of High-Impact Color & Conditioning Care. A hand with LONDONTOWN's Midnight Mocha glossy brown nail polish rests on coffee beans beside a glass cup of rich espresso. A hand with rich, espresso-brown polished nails holds a bottle of LONDONTOWN’s Midnight Mocha Lakur nail polish; text notes pigment technology, conditioning complex, and a 21-free formula. A hand with short, neatly manicured nails in LONDONTOWN’s Midnight Mocha—rich as espresso—rests on a golden, flaky pastry. LONDONTOWN's Midnight Mocha nail polish features a wide fan brush—100% say it offers control, 90% report it helps around cuticles, and 87% find it prevents streaks—for flawless espresso brown nails. A clear serum dropper and vial sit beside text listing Midnight Mocha by LONDONTOWN's ingredients—chamomile, rapeseed oil, primrose oil, garlic, cucumber extract, and vitamin E—set against a rich espresso-hued backdrop. A white coffee mug filled with espresso beans holds three LONDONTOWN Midnight Mocha nail polish bottles, with another bottle next to it on a white surface. A close-up of two fingernails compares a standard brush and a pro-contour brush applying LONDONTOWN’s Midnight Mocha polish, highlighting the difference in brush shape and coverage.
Nail Polish
4.8
Rated 4.8 out of 5 stars
56
Midnight Mocha
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the Cold Foam shade—a light nude, whipped pearl—displaying a "2025 Cosmopolitan Loves" badge in the top left corner. Close-up of medium to dark skin showing neatly manicured nails painted with LONDONTOWN Cold Foam, a light, shimmery polish; text reads "A synergy of high-impact color & conditioning care. A close-up of a hand with oval-shaped nails painted in LONDONTOWN’s Cold Foam, a shimmery whipped pearl white polish, and wearing a silver ring with a clear gemstone. Hand holding a bottle of LONDONTOWN Cold Foam; text highlights its long-lasting color, conditioning formula, and absence of 21 harsh ingredients—like a whipped pearl finish for your nails. A person with a light pink manicure holds a glass of LONDONTOWN Cold Foam close to their lips, ready to take a sip. The LONDONTOWN Cold Foam sits atop shimmery pink pearl cream with user survey results revealing 100%, 90%, and 87% agreed on Cold Foam’s effectiveness and control benefits. A hand with LONDONTOWN’s Cold Foam pearl cream–colored nail polish holds a clear glass bowl with a scoop of white sorbet or ice cream. A glass skincare dropper hovers above a white surface, showcasing Cold Foam by LONDONTOWN with chamomile, rapeseed oil, primrose oil, garlic, cucumber extract & vitamin E—perfect to pair with your favorite whipped pearl moisturizer. Four bottles of LONDONTOWN's Cold Foam lakur nail polish evoke the creamy, luxe look of whipped pearl cream, inspired by coffee tones for a touch of everyday elegance. Close-up comparison of a standard brush and a pro-contour brush applying LONDONTOWN Cold Foam nail polish on fingernails, highlighting differences in shape and coverage.
Nail Polish
4.7
Rated 4.7 out of 5 stars
37
Cold Foam
NEW
GEL
A bottle of LONDONTOWN Cold Foam gel color nail polish with a black cap and floral design on clear glass, featuring a whipped pearl finish for an elegant touch. A person with light pink nail polish holds a large glass mug of frothy Cold Foam by LONDONTOWN close to their mouth, about to take a sip. A hand with LONDONTOWN Cold Foam light pink metallic nail polish holds a glass dessert bowl with two scoops of white sorbet, capturing the smooth elegance of whipped pearl cream.
UV Gels
Cold Foam
NEW
GEL
A bottle of LONDONTOWN Gel Color nail polish in Affogato, featuring a black cap and floral design on the bottle labeled "Vernis en Gel" for a rich coffee-inspired look. Close-up of a hand with natural-length nails painted in LONDONTOWN's Affogato, a shimmering metallic taupe polish, against a neutral background. A hand with shimmering metallic LONDONTOWN Affogato nail polish pours a dark liquid from one glass to another, both set against an orange background with a subtle glow.
UV Gels
Affogato
NEW
GEL
A bottle of LONDONTOWN Dirty Chai gel nail polish in spiced brown, featuring a black cap and delicate floral design on the bottle. Close-up of a hand with neatly manicured nails painted in LONDONTOWN’s Dirty Chai, a glossy spiced brown taupe shade. A hand with short, glossy nails in LONDONTOWN’s Dirty Chai shade rests on a gold plate beside a croissant and coffee beans.
UV Gels
Dirty Chai
NEW
GEL
A bottle of LONDONTOWN Midnight Mocha gel nail polish with a black cap and floral label design. A hand with LONDONTOWN’s Midnight Mocha dark brown polished nails rests on coffee beans beside a glass of espresso. A hand adorned with LONDONTOWN’s Midnight Mocha nail polish holds a golden, flaky croissant next to a cup of rich espresso.
UV Gels
Midnight Mocha
NEW
$101 Value
LONDONTOWN’s Just Add Color boxed set features gloves, a buffer, nail treatments, and nail oil for a flawless manicure—everything you need for picture-perfect nails. A person holds a boxed LONDONTOWN Just Add color manicure system, which includes nail care products, gloves, and bottles for an easy at-home manicure. A hand holds an open box of LONDONTOWN's Just Add Color set, featuring nail care essentials like remover, treatment oils, a buffer, and nail polishes. A close-up of a dropper applying LONDONTOWN's Just Add color clear oil onto a fingernail with a nude manicure.
Sets
4.8
Rated 4.8 out of 5 stars
2,179
Just Add Color
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour nail polish in the shade Strawberry Milk, a sweet milky pink, with a “2025 Cosmopolitan Loves” badge in the top left corner. Two hands—one with dark skin, one with light—showcase manicured nails painted in LONDONTOWN's Strawberry Milk shade, each holding a sweet red popsicle against a light blue background. Close-up of two hands—one light-skinned, one dark-skinned—with sweet, milky pink Strawberry Milk nails by LONDONTOWN against a pale pink background, showcasing high-impact color and conditioning care. A person with long, milky white manicured nails holds and sips LONDONTOWN’s Strawberry Milk, a sweet pink berry-filled drink, through a striped straw while wearing a pink shirt. A hand with pastel purple nails holds a LONDONTOWN Strawberry Milk Lakur bottle; text highlights its milky pigment technology, conditioning formula, and that it's made without 21+ harsh ingredients. A person with manicured nails holds a glass of LONDONTOWN Strawberry Milk with a striped straw, surrounded by fresh strawberries on a white surface. A LONDONTOWN Strawberry Milk nail polish brush with milky white polish is shown as text highlights user survey results on its control, cuticle painting, and streak prevention effectiveness. Two hands, one light-skinned and one dark-skinned, each holding a LONDONTOWN Strawberry Milk popsicle, with both treats touching against a milky pink background. A bottle of LONDONTOWN Strawberry Milk nail polish rests atop a pile of fresh strawberries. Side-by-side of standard vs. pro-contour brush applying LONDONTOWN Strawberry Milk polish, showing the difference in coverage and brush shape. Soft pink tones boost the visual charm. Strawberry Milk by LONDONTOWN is being painted with a blue brush; colorful round candies surround the sweet cone with swirled white, red, and pink ice cream. A hand with LONDONTOWN's Strawberry Milk nail polish, a milky light pink shade, holds a sweet red strawberry against a solid pink background.
Nail Polish
3.5
Rated 3.5 out of 5 stars
106
Strawberry Milk
NEW
A bottle of LONDONTOWN Double Scoop Lakur nail polish in creamy white, with a "2025 Cosmopolitan Loves" badge in the top left corner, shown on a white background. A hand with sheer manicured nails holds LONDONTOWN's Double Scoop—a pink cup of creamy ice cream topped with raspberries and chocolate sauce—as a fork lifts a raspberry. A hand with light pink manicured nails holds a bottle of LONDONTOWN Double Scoop, a creamy light grey nail polish, against a white background. Four hands with creamy light pink nails (shade: Double Scoop by LONDONTOWN) are layered over a blue background. Text above: "A synergy of high-impact color and conditioning care. Two hands with creamy light pink nails, painted in LONDONTOWN's Double Scoop, form a heart shape against a light blue background. A hand with long, polished nails holds a bottle of sheer, light pink LONDONTOWN Double Scoop nail polish; marketing text showcases its features and benefits against a pink background. A hand with creamy, manicured nails painted in LONDONTOWN’s Double Scoop shade holds red and orange gummy candies against a light blue background. A fan-shaped brush is dipped in Double Scoop by LONDONTOWN; survey results show high agreement that the brush design aids control, cuticle painting, and even coverage. A manicured hand holds LONDONTOWN's Double Scoop, a creamy pink ice cream, and scoops out a serving with a spoon. Close-up of LONDONTOWN's Double Scoop nail polish applied with a standard versus pro-contour brush, showcasing the difference in brush shape and coverage on nails. Double Scoop by LONDONTOWN features a creamy vanilla ice cream cone topped with red and blue swirls, surrounded by floating colored spheres on a sheer light background. A hand with almond-shaped nails in LONDONTOWN's Double Scoop, a sheer pink, against a light pink gradient background. A close-up of LONDONTOWN's Double Scoop dropper highlights its sheer formula with chamomile extract, white rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, and vitamin E. A bottle of LONDONTOWN’s Double Scoop creamy white nail polish stands beside a vanilla ice cream cone with colorful sprinkles, set against a blue background.
Nail Polish
4.5
Rated 4.5 out of 5 stars
82
Double Scoop
NEW
A bottle of LONDONTOWN Lakur Enhanced Colour in Maraschino Cherry, a bright red nail polish with a black cap, featuring a "2025 Cosmopolitan Loves" badge in the top left corner. A hand with nails painted in LONDONTOWN's Maraschino Cherry shade delicately holds a cherry by its stem between two fingers against a light blue background. A hand with long, manicured nails painted bright red holds a bottle of LONDONTOWN Maraschino Cherry nail polish against a white background. Two hands, one dark-skinned and one light-skinned, both with long Maraschino Cherry nails by LONDONTOWN, set against a bright pink background with promotional text above. A hand with long, bright red LONDONTOWN Maraschino Cherry nails holds a single cherry by its stem against a light pink background. A hand with bold red painted nails holds a LONDONTOWN Maraschino Cherry Lakur bottle; text highlights pigment technology, Florium Complex, and a 21+ free formula. A hand with Maraschino Cherry by LONDONTOWN bright red nails is held open as another hand holds two cherries above it, all set against a pink background. A LONDONTOWN Maraschino Cherry brush glides on vibrant red polish, with text: 100% agree on control, 90% ease around cuticles, and 87% say it prevents streaks. A close-up of a hand with long, almond-shaped nails painted in LONDONTOWN’s Maraschino Cherry, set against a light blue background. Close-up comparison of a standard nail brush and LONDONTOWN’s pro-contour brush applying Maraschino Cherry polish, showcasing the difference in brush shape and coverage on the nail. A Maraschino Cherry ice cream cone by LONDONTOWN, topped with vibrant paint and surrounded by floating red, white, pink, and purple spheres. Close-up of a person with dark skin, lips in brown lipstick, and fingers painted with LONDONTOWN Maraschino Cherry—a glossy, bright red nail polish—against a light purple background. A clear dropper with vivid liquid, labeled "Maraschino Cherry" by LONDONTOWN, sits amid text boxes listing chamomile extract, rapeseed flower oil, cucumber and garlic extracts, evening primrose oil, and vitamin E.
Nail Polish
4.5
Rated 4.5 out of 5 stars
55
Maraschino Cherry