Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign
Purple Reign

Purple Reign

There is only one way to rule an empire -- in style and wearing a royal bright purple crème!
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Rated 5.0 out of 5
Based on 10 reviews
$16.00
/
Only 813 items in stock!

Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

  • Features Londontown’s signature 16+ free formula—which never contain formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, acetone, TPHP, bisphenol A, and more
  • Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimenthylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77266, CI 77891, CI 77491, CI 77510, CI 77742, CI 19140, CI 15850

WHY

IT'S SPECIAL

The key to lakurs’ signature, chip-resistant longevity is Florium Complex, our custom blend of natural botanical extracts and restorative plant oils.

• Sophisticated, supercharged polish offers ease, efficacy, and a salon-quality experience.
• Pro-Contour Brush and self-leveling color ensure an effortless, streak-free application.
• Combines high-impact pigment with hydrating kur care so nails never dry out.

KEY

INGREDIENTS

Florium Complex = Botanicals extracts + Flower Oils + Vitamins

• Rapeseed Flower Oil- Ultra-emollient + Strengthening
• Cucumber Extract- Nutrient-rich + Hydrating
• Garlic Extract- Fortifying
• Evening Primrose Oil- Restorative + Replenishing
• Chamomile Extract- Calming
• Vitamin E- Antioxidant + Anti-yellowing

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average rating 5.0 out of 5
Based on 10 reviews
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100% of reviewers would recommend this product to a friend
Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
10 Reviews
Reviewed by Suzanne D.
Verified Buyer
I recommend this product
Skin Tone
Light
Age Range
65+
Pros
  • Would Buy Again
Rated 5 out of 5
Review posted

Love the color!

Great color and shine!

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Lori K.
Verified Buyer
I recommend this product
Skin Tone
Medium
Age Range
55 - 64
Pros
  • Chip-Resistant
  • High Impact Color
  • Would Buy Again
Rated 5 out of 5
Review posted

Love it!

Love the quality and color. It stays on your nails really well without chipping. 💜

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Ease of Use
Rated 5 out of 5
Length of Wear
Rated 5 out of 5
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Reviewed by Natalya C.
I recommend this product
Rated 5 out of 5
Review posted

Perfect, Pure Purple!

I am a purple-loving person and thrilled with Purple Reign! This color matches probably half my wardrobe, it is such a pure, true purple. Love how smoothly Londontown glides on and how well it lasts. I use with the ridge-filling base coat and Protective Topcoat, usually swiping a bit more color across the free edge of each nail and reapplying the topcoat after day 5 in order to let the color last longer.

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Reviewed by Kiana B.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

gREAT!

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Reviewed by Jacqui
I recommend this product
Rated 5 out of 5
Review posted

Love It

This is my favorite and go to purple. Applies perfectly and covers in 2 coats.

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Reviewed by Waynette L.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the color!

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Reviewed by Mrs Andrea K.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

The color is great.

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Reviewed by Leslie T.
I recommend this product
Rated 5 out of 5
Review posted

Very versatile

Purple Reign Is a wonderful delicate color and yet it is definitely purple. It is the perfect shade that is complementary to a wide variety of blues, pinks, and purple itself. It is neutral enough to be born with both warm colors such as Browns and it's cool enough that it is very pretty when worn with gray and black.

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Reviewed by anita
I recommend this product
Rated 5 out of 5
Review posted

Very Happy with LONDONTOWN

I haven't had the chance to try Amalfi Love, Iconic color or Purple Reign yet but plan to very soon. So far, the colors I have used last at least a week. I add a top coat about every 2-3 days. So far their staying on.

Thanks for our interest.

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Reviewed by Charlotte F.
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

This polish is great. Stays on for two weeks. Does not chip. Need to use base coat.

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